Learning Strategies for Effective Business Communication

Learning Strategies for Effective Business Communication

Companies sometimes spend a lot of money to hire trainers or professional development coaches to teach their employees and C-suite executives how to master and use objective business communication for their day-to-day corporate responsibilities. This is a very expensive exercise that most small-and-medium-sized businesses cannot afford, but that doesn’t mean they shouldn’t make serious efforts to encourage their employees and managers to learn improved strategies for effective business communication.

4 Types of Business Communication Strategies
4 Types of Business Communication Strategies

What kinds of business communication strategies can you implement in your business?

These are some of the business communication strategies you could discover through learning:

Core message strategy: Your organization must have a definite core message it is trying to pass across to people inside and outside the organization. This core message will be directly linked to your organization’s vision/mission and can be seen as the reflection of your brand reputation. For instance, McDonald’s slogan “I’m Lovin’ It” is a core message for the popular fast-food restaurant which depicts the comfort and satisfaction that their customers express when eating there. The core message that would be conveyed in your communication with all stakeholders should be remarkable and memorable so that customers, suppliers, and investors can always relate to the message when presenting your organization’s image to others.

Delivery strategy: How would you like to deliver your company’s core message? You could utilize reports, proposals, newsletters, emails, letters, and even presentations to deliver your business communication to those it is meant for, such as your employees, customers, suppliers, partners, etc. The delivery method must be customized and meet the preferences of the recipients. It is sensible to say that an investor would be happy to receive a report from an organization, meanwhile what customers need are just emails and newsletters — they possibly don’t have time to sit down and read 45-70-page reports about an organization’s products/services. Some companies have good and solid messages they want to send to their stakeholders, however, their delivery methods are the reasons why the recipients of those messages aren’t reading them. So, the delivery methods are as important as the business messages they carry.

Social media strategy: It is fast becoming the modus operandi among organizations to predominantly use social media to send business messages to the stakeholders. In addition to being a fast and effective process, social media offers organizations the opportunity to reach many recipients at the same time. To use this medium properly, it is important to know the different types of social media platforms that are currently being utilized by businesses and learn to deploy them for the benefit of advancing a company’s business communication procedures.

Feedback strategy: This is basically about hearing back from your stakeholders. In addition to using emails, memos, letters, and other means of communication, an organization can also obtain feedback/responses from their customers, partners, and employees via social media. Business communication is a two-way approach, meaning the organization and its stakeholders talk to each other through some or all of the above-mentioned media. So, getting the feedback strategy right can help a company maintain regular interaction with its customers, obtaining useful feedback that could be incorporated into other messages, including customer service, sales, and promotional messages.

3 ways to learn about these business communication strategies

You can use any of the three ways highlighted below to learn more about the business communication strategies described above:

Hiring a professional development coach: Most big organizations can afford to hire high-performance coaches to teach their employees about the best-in-town business communication strategies, even though it is sometimes an expensive venture. Sometimes, those organizations spend anywhere between $50,000 and $100,000 annually to bring coaches to their offices and properly train their employees. Unfortunately, this may be out of reach for most small and medium-sized businesses.

Attending a business school or studying business-related courses:  If you have the time and are still willing to go to school, you may learn about the latest business communication strategies at colleges or business schools pursuing a course such as business management, business studies, etc. This will require an investment of time and money. If you are a very busy manager or CEO, you may not have the time to attend lectures.

Read a book that comprehensively deals with the subject matter: This third option seems to be the most time-efficient and cost-effective approach you can take to learn more about the best approaches for carrying out your organization’s business communication processes. Grab a well-written and factual book over a weekend and teach yourself about the nitty gritty of business communication.

Book cover of Business Communication Essentials You Always Wanted To Know by Vibrant Publishers.
Book cover of Business Communication Essentials You Always Wanted To Know by Vibrant Publishers. Business Communication Essentials is the go-to manual to learn the nuances of effective business communication.

Our book, Business Communication Essentials You Always Wanted To Know (Business Communication Essentials), is prepared in a way that you can easily digest its content, quickly learning the latest business communication strategies that you can adopt in transforming your organization. The most interesting part is that it is designed as a self-learning resource that completely touches all areas of business communication. Not only that, but it also exposes some best secrets about how some successful companies in our world have transformed their business operations by mainly improving their business communication procedures.

You will soon discover that doing business communication well is not as difficult as you may have been thinking; all you need to do is discover all the necessary nuggets of wisdom and knowledge packed in the Business Communication Essentials’ pages.

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