Blogs on Marketing & Sales Management

In an ever-evolving marketplace, the services industry is a fast-growing sector which is helping the world economy grow quickly. However, services marketing is a very intricate process that needs to...

1. That’s Where All the Customers Are! Despite the industry to which a business belongs, its customers are likely on social media. With almost 60% of the world’s population using...

Today, the services sector accounts for almost half of the global GDP. Services have unique characteristics which are different from those of physical goods. At the same time, many businesses...

In today's rapidly evolving digital age, businesses are harnessing the power of digital marketing to connect with their target audience, boost brand awareness, drive sales, and outpace the competition. This...

The social media landscape has undergone major changes since we started using Facebook in the 2000s. While social media is used for social networking, it has also provided businesses with...

Small businesses are growing at a rapid rate. According to the US Bureau of Labor Statistics, applications for businesses grew in the second half of the year 2020 — a...