Blogs on Marketing & Sales Management

The success of a business strongly depends on a well-structured marketing plan.   In the new digital age, any new business entrepreneur can start an online business with very little...

Market research was first developed as a concept in the late 1930’s in the USA as an off shoot of the advertising boom during the Golden Age of Radio. Companies began...

We all know that corporate social responsibility is supposed to have a positive impact on society. It is seen as a way for companies to make genuine efforts to help improve...

Multi-level marketing or also referred to as network marketing is not a new phenomenon. It has been widely used by companies all over the world to advance their business. This...

Learn how brands like Amazon, McDonalds and Amway build relationship with customers to grow their businesses.   Every business or organization looking to expand usually seeks out ways and strategies...

Loyalty Programs are structured marketing programs, which are built into a brand’s marketing and promotion plan with the objective of rewarding repeat purchases (of the services or products of the brand)...