Blogs on Marketing & Sales Management

Discover the pivotal role of digital marketing in today's business landscape.

The Role of Digital Marketing in Today's Business Environment

In today's rapidly evolving digital age, businesses are harnessing the power of digital marketing to connect with their target audience, boost brand awareness, drive sales, and outpace the competition. This...

Top Career Opportunities in Social Media Marketing

The social media landscape has undergone major changes since we started using Facebook in the 2000s. While social media is used for social networking, it has also provided businesses with...

Instagram for Small Businesses: A Short Guide to Leveraging Instagram

Small businesses are growing at a rapid rate. According to the US Bureau of Labor Statistics, applications for businesses grew in the second half of the year 2020 — a...

CRM has revolutionized the way businesses engage with their customers, nurturing lasting relationships and boosting sales.

Customer Relationship Management (CRM) and its Impact on Marketing

In today's competitive business landscape, Customer Relationship Management (CRM) has become a strategic approach that helps businesses build and nurture strong customer relationships. This comprehensive blog explores the concept of...

HOW TO MOTIVATE YOUR SALES TEAM TO MAKE THEM CONTRIBUTE THEIR BEST TO THE ORGANISATION

Motivating the sales team by offering monetary and non-monetary incentives has been an established practice in salesforce management. Non-monetary incentives can include the following ways to push team members up...

EVERYTHING YOU NEED TO KNOW ABOUT SALES MANAGEMENT IN ONE PLACE

Our newest title, Sales Management Essentials You Always Wanted to Know, will release on April 8, 2022. If you’d like to read and review the book before its release, click...