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Marketing Management Essentials You Always Wanted To Know

Marketing Management Essentials You Always Wanted To Know is a refresher course on all things marketing—different stages of marketing, strategic planning and marketing, researching, fostering and maintaining customer relationships to name a few. This book will ensure you are well-equipped for success as a marketing professional.

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Personal Finance Essentials You Always Wanted to Know

It is a complete guide that answers all the essential questions related to money management and makes an effort to remove the fear that is often associated with finance. With the help of this book, one can learn how to budget, save, and invest, and understand how home ownership, taxation, insurance, and retirement planning works. This book has something for everyone, be it individuals who want to know more, students starting a course in Finance, or organizations attempting to help employees understand money management.

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Macroeconomics Essentials You Always Wanted to Know

Macroeconomics Essentials You Always Wanted To Know sheds light on the essential concepts of macroeconomics and how they affect the performance and decision-making of economies. The book is authored to make it easier for people from various walks of life to get a firm grip on macroeconomics and the way in which it holds an indisputable and significant sway over how global relations are formed and sustained.

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Services Marketing Essentials You Always Wanted to Know

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.

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Reviews from Experts

“Dr. Michael Walsh outlines a pragmatic approach to HR Analytics for the most novice to the most advanced.”

- Dr. Wendy Hirsch, VP HR Technology, Analytics & Services, Eaton


“The Business Strategy Essentials book is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self-learning book on Strategy Execution.”

-Dr. Jagdish N. Sheth, Charles H. Kellstadt Chair of Marketing 

“Stakeholder Engagement Essentials articulates a people-centric approach that humanizes project management. This book provides engaging activities and discussions that allow the reader to reflect on and effectively digest the material.”

-Stephanie Mendeloff, M.Ed, Executive Director of CREA Curriculum & Consulting

“Digital Marketing Essentials is an essential book for digital marketers and educators. A comprehensive straight-to-the-point guide providing a clear view on digital marketing techniques and a framework on what works for beginners to experts alike. An up-to-date mixture of modern and traditional views on digital marketing that is easy to understand with clear concepts and examples.”

- Eric Lui, Professor at New York University & Baruch College Advisory Board Member - Pace University

“Business Strategy Essentials book is a good, thought-provoking read. The layout of the book is concise, the tables, charts, and case studies improve the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition.”

- Terila N Jhonson MBA, Founder, PennyWise, LLC

“Business Plan Essentials is a great, systematic, and easy-to-read guide to writing an effective business plan. I was especially impressed with the attention given to the financial and market analysis sections as both areas are critical for assessing the potential of any business plan.

This book will be useful to undergraduate and graduate students who are contemplating starting their own business or consulting with a company about the expansion of their operations to include other products or other geographical locations.”

- Margaret A. Shaffer, Ph.D, Chair of International Business at the University of Oklahoma