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Newly Launched Books

Social Media Marketing Essentials You Always Wanted to Know

Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.

Online Resources (for students): Social Media Calendar, Social Media Metrics Calculator for Engagement Rate, Social Share of Voice (SSoV), Response Rate, Conversion Rate, ROI, and Net Promoter Score 

Instructor Resources: Case Study, PowerPoint Presentation, Quizzes

“The book provides a good first-principles-based understanding of the key social media platforms.”

- Mr. Venkatraman Prabhu, Director, Product Management, Amazon, USA. 

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Data Analytics Essentials You Always Wanted To Know

A comprehensive yet succinct manual, Data Analytics Essentials is perfect for you if you are trying to understand the fundamentals of data analytics. This book is a great tool for professionals switching to a career in data analytics and for students who want to learn the basics of data analytics.

Online Resources (for students): Excel templates of 11 structured data tables, additional videos, and articles for reference

Instructor Resources: PowerPoint Presentation and Quiz Questions

“It is an entry-level teaching textbook, easy to understand, suitable for the preliminary classes in a college course, or serves as a prerequisite reading for a data course.”

- Ting Zhang, Ph.D., Harry Y. Wright Chair, Associate Professor at Merrick School of Business.

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Reviews from Experts

“Dr. Michael Walsh outlines a pragmatic approach to HR Analytics for the most novice to the most advanced.”

- Dr. Wendy Hirsch, VP HR Technology, Analytics & Services, Eaton

 

“The Business Strategy Essentials book is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self-learning book on Strategy Execution.”

-Dr. Jagdish N. Sheth, Charles H. Kellstadt Chair of Marketing 

“Stakeholder Engagement Essentials articulates a people-centric approach that humanizes project management. This book provides engaging activities and discussions that allow the reader to reflect on and effectively digest the material.”

-Stephanie Mendeloff, M.Ed, Executive Director of CREA Curriculum & Consulting

“Digital Marketing Essentials is an essential book for digital marketers and educators. A comprehensive straight-to-the-point guide providing a clear view on digital marketing techniques and a framework on what works for beginners to experts alike. An up-to-date mixture of modern and traditional views on digital marketing that is easy to understand with clear concepts and examples.”

- Eric Lui, Professor at New York University & Baruch College Advisory Board Member - Pace University
 

“Business Strategy Essentials book is a good, thought-provoking read. The layout of the book is concise, the tables, charts, and case studies improve the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition.”

- Terila N Jhonson MBA, Founder, PennyWise, LLC
 

“Business Plan Essentials is a great, systematic, and easy-to-read guide to writing an effective business plan. I was especially impressed with the attention given to the financial and market analysis sections as both areas are critical for assessing the potential of any business plan.

This book will be useful to undergraduate and graduate students who are contemplating starting their own business or consulting with a company about the expansion of their operations to include other products or other geographical locations.”

- Margaret A. Shaffer, Ph.D, Chair of International Business at the University of Oklahoma

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