Gerald Zaltman

Consumer Behavior Research

(7)

Consumer Behavior Research

$90.00 USD $48.00 USD
Zaltman Metaphor Elicitation Technique

(10)

Zaltman Metaphor Elicitation Technique

$90.00 USD $48.00 USD
Planned Social Change and the Diffusion of Innovation

(9)

Planned Social Change and the Diffusion of Innovation

$90.00 USD $48.00 USD
Marketing Theory

(11)

Marketing Theory

$90.00 USD $48.00 USD
Marketing Management

(8)

Marketing Management

$90.00 USD $48.00 USD