“Teaching business planning for thirty years has forced me to be highly selective when considering a textbook, template, or software purporting to be helpful to new business plan writers. Business Plan Essentials caught my eye and interest quickly because it is precisely the kind of material I want my students and clients to work with for a successful outcome.”
- Stephen O’Mara, Professor of Business Entrepreneurship, Mendocino College
“This book is a thorough “how-to” that would be valuable to entrepreneurs, business students, juniors, and seniors in Management, Marketing, Operations, and Finance classes as it covers all the necessary fundamentals well in a language that is fluid and understandable. The structure, layout, and font of the book are excellent. The publishers did a great job and entrepreneurs and students will find this book a key tool for their pitch.”
- Fernando Pargas, Management Professor, James Madison University
“This book is essential for new entrepreneurs looking to start a business as well as experienced business executives looking to expand into new areas within an existing enterprise. This book not only outlines the key elements of both simple and complex business plans but also offers practical advice on how to create these plans and deliver them with a special outcome in mind. The book leaves the reader feeling they are getting consultation from an expert on how to create a plan for their business.”
- David J. Fogarty PhD, MBA
I thought it was well-structured and easy to understand. It had great quizzes and discussion questions at the end of each chapter. I feel you have a great book here.
- Dennis Gupton Instructor, Jones College of Business, Middle Tennessee State University
A particularly useful tool is the book’s demonstration of business plans for specific situations, such as the service sector, the manufacturing sector, and the non profit sector. The book successfully navigates the tricky balance of being comprehensive without overloading the reader.
- Kurt Stanberry, MBA/JD, Professor of Business Law, University of Houston Downtown