•
1 7

Vibrant Publishers

Management Essentials for New Managers, Team Leaders & Decision Makers of the 21st century – Hone your Decision Making and Leadership Skills, Create Seamless Digital Marketing and Business Strategies

$174.99 USD
$174.99 USD
Sale Sold out
Shipping calculated at checkout.
Size
COMBO includes the following FIVE books:

BOOK 1: Decision Making Essentials You Always Wanted to Know (ISBN-13: 978-1636510026)
The chapters describe key techniques of decision analysis, including:
  • Cognitive biases and Prospect Theory
  • Heuristics
  • Probability and Expected Value
  • Bayes Theorem

    • BOOK 2: Business Strategy Essentials You Always Wanted To Know (ISBN-13: 978-1949395778)
    When you have completed reading this book you should be able to:
  • Define strategic statements in an organization, understand its functions and elements
  • Understand industry life cycles and industry structures
  • Understand Porter’s Five Forces and its effect on strategic analysis and development
  • Understand strategy formulation and strategy levels

    • BOOK 3: Agile Essentials You Always Wanted to Know (ISBN-13: 978-1636510057)
    The reader will gain an understanding of the following from this book:
  • An overall understanding of Agile, its methodologies and common practices
  • An introduction to Scrum, a key Agile methodology
  • The various aspects of Agile planning as well as execution
  • The applicability of Agile in development and operations

    • BOOK 4: Digital Marketing Essentials You Always Wanted To Know (ISBN-13: 978-1949395747)
    The reader will gain an understanding of the following from this book:
  • What is digital marketing?
  • Create a content marketing framework
  • Critical components of social media marketing
  • Key metrics for digital marketing success

    • BOOK 5: Leadership Essentials You Always Wanted To Know (ISBN-13: 978-1636510316)
    The reader will gain an understanding of the following from this book:
  • Attributes of effective leader
  • Different roles of leader

    • Bibliographic Details

    Category: Business & Economics

    Author: Vibrant Publishers, Mark Koscinski, Callie Daum, Kalpesh Ashar & Carrie Picardi

    About the Series

    The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

    Blogs on General Management

    View all
    1 3
    View all