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Vibrant Publishers

Marketing Essentials For Entrepreneurs, Marketers, Small Business Owners, and Professionals

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 Understand what is marketing - Your business needs a practical marketing plan to reach the right customers at the right time and convey how your products/services are just what they need. Marketing Management Essentials is just the right guide for business owners and marketers to learn the fundamentals of marketing and get started with marketing products/services the right way. In this book, you will:
  • Learn how to build a marketing plan
  • Get an understanding of the various marketing specialization areas 
  • Pick up approaches and resources to demonstrate marketing return on investment
  • Grasp how to self-evaluate your skills and competencies


Market intangible services - Promoting and marketing products is different than marketing intangible services. Services focus on the experience and hence, require a different marketing approach. Vishal Desai shows how to do this in Services Marketing Essentials. This book will help you to:

  • Understand the Extended Services Marketing Mix 
  • Learn the different models of service quality
  • Gauge consumer wants and perceptions to meet their expectations
  • Create a pricing strategy according to your service business type 


Go digital - Digital marketing is a feasible avenue for small businesses to promote their products and services. With its cost-effective features and options to organically market your business, it is an essential skill that every marketer should master. Digital Marketing Essentials will act as a starter guide to make you aware of all the options available to digitally market your business. Some of the things that you will learn from this book include:

  • Digital marketing basics and fundamentals
  • How to create a content marketing framework
  • Critical components of social media marketing
  • Key metrics for digital marketing success

    Bibliographic Details

    Category: Business & Economics

    Author: Callie Daum, Michelle Bartonico & Vishal Desai

    About the Series

    The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

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