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Vibrant Publishers

Decision Making Essentials You Always Wanted to Know

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  • Introduction to Decision Making
  • Scenario Planning and Prediction Markets
  • Group Mechanics
  • Heuristics and Programmed Decisions
  • Probability and Base Rate Neglect





Decision Making Sample 2024 by Vibrant Publishers

Bibliographic Details

Pages: 190 pages

Paperback (ISBN): 9781636510026

eBook (ISBN): 9781636510033

Hardback (Color): 9781636510040

Trim Size: 5.5” x 8.5”

Category: Business & Economics

Author: Mark Koscinski


Make tough decisions with this dynamic toolbox of decision analysis techniques to transform the business!

Decision Making Essentials You Always Wanted to Know prepares new managers and leaders to assess tough decisions they face- and eventually make the right choice- by providing them with a tool box of decision analysis techniques to help them understand and analyze the decisions they make.

The chapters describe key techniques of decision analysis, including:

  • Cognitive biases and Prospect Theory
  • Heuristics
  • Probability and Expected Value
  • Bayes Theorem
  • Multi-attribute decision making, including the SMART, Elimination by Aspects, and Even Swaps methods
  • Game Theory
  • Prediction Markets
  • Brainstorming and Groupthink
  • Black Swan Events

Each chapter provides clear examples of the decision making tools and includes practice examples to help train the reader in using these critical tools.

About the Author

Mark Koscinski is an assistant professor of accounting practice at Moravian College in Bethlehem, PA, where he teaches a graduate level Decision Analysis class and several advanced accounting classes. He is a certified public accountant, and holds a BA with high honors and MBA from Rutgers University and a doctorate from Drew University. Prior to joining the faculty at Moravian College, Mark was a chief financial officer of various public and private organizations in the defense contracting, toy, investment banking, and banking industries. He has over forty years of experience in the business world, and has supervised every operation of an organization including sales and marketing. Mark is passionate about sharing his knowledge with his students. His background and experience gives him a unique position to write on management topics that are easy to understand for non-MBA graduates.

About the Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

This is the first book that I've read that details decision-making with such depth. Mark Koscinki is able to take seemingly complicated information and break it down into short, easy-to-understand chapters, summarize the key points, and offer questions to ensure one's understanding of decision-making processes. I recommend it to those in leadership and to those aspiring to leadership roles!

- Jacqueline Childress, Austin Community College


The greatest threat to my business success and survival in the early years was the quality of my decision making. I did not know what I did not know and that made solid decision making risky. Every poor decision provided a lesson to learn and the motivation not to make the same mistake twice. As the business grew so grew the significance of the decisions. I never tire of learning new decision making models, practicing my decision making and helping others to learn as well. Decision Making Essentials is a great way to refresh my skillfulness and develop those around me. Being a strong process decision maker has contributed to my consulting effectiveness and value-added to my client relationships.

- Leslie Yerkes Founder, Catalyst Consulting Group, Inc.


In this unparalleled textbook, Mark Koscinski has done an excellent job providing the relevant keys to effective decision-making. By providing the necessary details of transforming decision-making into success, Mark Koscinski takes the simple art of choosing into a science that allows managers to consistently make those choices that benefit the workplace.

- Sonja B. Wilson, President at Wilson's Professional Training Services, Inc.


As a college professor I am constantly looking for ways to incorporate decision making skills into my classes and this is the perfect book. My students are provided with a flexible system that makes sense in today's world. My students will be able to learn how to make decisions based on the theory we are learning!

- Heather Nestorick, Luzerne County Community College


I think the book is a great addition to the Management Series. The author has included numerous examples to illustrate the concept which makes it easier to understand and follow. Some of the chapters seem to be a bit technical but overall the book is quite helpful for a beginner or businessman to successfully accomplish his decision making responsibilities.

- Tony Ruscitto, Corporate Director of HR, Fitzpatrick Hotel Group, North America

Customer Reviews

Based on 8 reviews
Decision making Guide for any student to professional

Decision making topics which required to any person for professional to student to improve their quality of goal .
1. Always refer the tables and figures for any statistical needs and understanding
2. Concepts are explained very satisfactory and explanatory
3. This book is for the students to Professional who deals with decision making and understanding of the concepts and methods.
4. Mathematics calculation required and the process involved are explained clearly and self explanatory.
5. this book can be a good reference for future reference.
I would recommend to anyone who require Decision making skills and self learning .

Dhruv Joshi
The essential book to learn about decision making methods!!!

In small/medium/corporate companies, decision making is everything! A good decision can break records! thus this book has crucial topics to learn about it.

Rhodes Davis
Good Compilation of Decision Making Processes for a Variety of Business Decisions

In my business roles, I am constantly weighing options for decision input and have read a lot on this subject. The author has written a concise but informative book on the various decision-making processes, techniques, and considerations for quantitative and qualitative decision situations. The questions following the chapters and the examples are helpful for reinforcing the material. The author also included essential material on biases and interpretive issues that can skew decision-making. Additionally, frank discussion of decision-making technique weaknesses and unsuitability for certain problems will be helpful for developing these skills. The author used a wide range of applications and illustrations and practical implementations such as negotiation strategies. I highly recommend the book for those who want one source to become familiar with a wide variety of decision-making techniques.

Nina F.
A well-written book critical to understanding the foundations of making good decisions!

Decision Making Essentials is a well-researched and comprehensive primer of the fundamentals and analyses of the decision making process. Mark Koscinski has masterfully distilled the literature and our current understanding of the mechanics of the process and more importantly outlines how to avoid falling prey to implicit biases and other pitfalls of making bad decisions.
The author outlines how to incorporate sufficient data, employ checks and balances and analyze available data to improve the process leading to making decisions. This info is critical, not just in business and corporate settings where large investment decisions are made, but also in everyday settings where we make a myriad of decisions each day, with profound impact on our lives.
Some of the figures cited in this publication bear more description for readers not familiar with technical aspects of the material; that said, the concepts are well-presented. This publication is a great addition to the prevailing literature!

Reviewed By Asher Syed for Readers Favorite
Decision Making Essentials You Always Wanted to Know

Decision Making Essentials You Always Wanted to Know by Vibrant Publishers and Mark Koscinski is one of twelve books in the Self Learning Management series, and came to fruition after Koscinskis wife requested that her husband make a chart for a manager who seemed to waffle when it came to making decisions. Broken down into eleven separate and interconnected chapters, the book covers virtually all aspects of the process and its considerations when making a firm choice. These include the personal pitfall potential of those making a decision based on their bias, their strengths and their weaknesses, research and outside discussion, planning and prediction, analysis and method, among many other variables. The book also includes anecdotal scenarios and sample questions, as well as a chapter summary and discussion questions.

Decision Making Essentials You Always Wanted to know stands out in its tone, honed by seasoned authority and university professor Mark Koscinski, and its function, a hallmark of Vibrant Publishers and the entire Self Learning Management series. I loved how the book pulled together more than just a laundry list of methods and instead focused on the entire process of decision-making. Theres a psychology to it that is as important as the methodology and external elements that are frequently ignored. My favorite section is one that gives the outline that Koscinskis wife asked of him; the Decision Tree, a graphic representation of all possible outcomesor at least the ones that can be thought of. In a day and age where theres a global pandemic, this book is likely to be far more important in that we must re-evaluate the possibility of the impossible. This is a fantastic book that will find itself useful to all decision-makers, from homemakers to CEOs.