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Vibrant Publishers

Entrepreneurship Essentials You Always Wanted To Know

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The book covers the fundamental areas that you should know about like:
  • Identifying business opportunities and leveraging them
  • Developing a product/service that solves a genuine problem
  • Setting up a company and registering it
  • Creating a business plan for your business
  • Segmenting markets and customers according to your business requirements
  • Marketing your product and tackling competitors




Entrepreneurship Sample by Vibrant Publishers

Bibliographic Details

Pages: 224 pages

Paperback (ISBN): 9781636511603

eBook (ISBN): 9781636511610

Hardback (Color): 9781636511627

Trim Size: 5.5” x 8.5”

Category: Business & Economics

Author:  Dr. AnnaMaria Bliven


Whether you are an aspiring entrepreneur or an experienced business owner, Entrepreneurship Essentials You Always Wanted To Know is full of many entrepreneurial insights that you can tap from. It entails all the necessary steps you can take to become successful in your pursuits to build and maintain a flourishing business.

Dipping your legs in the sea of competitive businesses and experienced business owners can look daunting. But, if you build a strong foundation for your business and yourself, you can also become a successful entrepreneur.Entrepreneurship Essentialsis a primer for people looking to try their hands at entrepreneurship. It talks about what it takes to be a successful business owner and the challenges that arise in the path and provides all the necessary answers to the questions you may have about how to create, manage, and direct a business to profitability.

This book does not just state the theories of entrepreneurship but makes learning a fun process with interesting facts, discussion questions, and real-world examples. This self-learning book is also ideal for business students who want to learn about entrepreneurship as it is written in an easy-to-grasp language and comes with online resources to enhance the learning process.

About the Author

Dr. AnnaMaria has worked as a business professional for over 30 years gaining experience in business development and management, business improvement, project management, time management, career development and advancement, business strategy, vet-entrepreneurship, team development, teaching and training, and implementation of community projects. She holds a Doctorate in Business Administration from the University of Wisconsin-Whitewater.

About the Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

The book "Entrepreneurship Essentials You Always Wanted To Know" by Vibrant Publishers covers various aspects of entrepreneurship, from the history of the field to the legal structures relevant to different types of businesses and entrepreneurs. One of the strengths of the book is its emphasis on differentiating between starting a product-based and a service-based business. This is an important distinction as the two types of businesses require different strategies and approaches to be successful. Another strength of the book is its focus on creating a value proposition, which is a critical step in developing a business idea that meets the needs of the market. Additionally, the book provides a good overview of the legal structures relevant to different types of businesses and entrepreneurs, which can be a confusing and overwhelming topic for many entrepreneurs. The book's coverage of the stage beyond startup is also noteworthy, as it focuses on running and managing a company, as well as growing the business through innovation. This is a crucial area for entrepreneurs to understand, as many startups fail in the post-startup phase. Overall, "Entrepreneurship Essentials You Always Wanted To Know" by Vibrant Publishers is a valuable resource for aspiring and established entrepreneurs looking to enhance their knowledge and skills.

- Arkadiusz Mironko, Executive Director for Graduate Programs, Anderson Graduate School of Management, University of California

The author has covered all the essential topics about entrepreneurship in this book in a simple and easy to understand language. This will be a resourceful book for undergraduate and graduate courses and also for new entrepreneurs.

- Bharath Samishetti, Assistant Professor Balaji Institute of Management Sciences

Entrepreneurship Essentials is a must-read book for anyone ever interested in entrepreneurship. It dispels the stereotype that all entrepreneurs are billionaire college drop-outs hailing from Silicon Valley and is instead applicable for anyone seeking to start and grow any kind of enterprise both profit and non-profit. In addition, it would be an interesting read for managers and leaders of large firms interested in creating a more entrepreneurial culture in a world of increased global competition and technology transformation. I highly recommend it.

- David Fogarty, Chief Marketing Analytics and Data and Technology Officer, Evernorth Corporation

Customer Reviews

Based on 1 review
Kenyatta Johnson
Great Resource for an Entrepreneur or an aspiring Entrepreneur

In today's rapidly evolving business landscape, the dream of becoming a successful entrepreneur is more prevalent than ever. However, the path to entrepreneurship is paved with challenges and uncertainties. To navigate this complex journey, "Entrepreneurship Essentials You Always Wanted To Know" serves as a comprehensive and practical guide for aspiring entrepreneurs.

Written in a concise and accessible manner, this book is part of the "Self Learning Management" series, aimed at providing essential knowledge and skills to individuals eager to delve into the realm of entrepreneurship. The author, an experienced entrepreneur themselves, brings a wealth of practical insights and real-world examples to enrich the content.

One of the strengths of this book is its structure. It covers a wide range of topics, from the fundamental principles of entrepreneurship to more advanced strategies for sustainable growth. Each chapter focuses on a specific aspect, providing a well-rounded understanding of the entrepreneurial journey. Moreover, the content is organized in a logical progression, allowing readers to easily follow and apply the concepts discussed.

The book begins by exploring the mindset and qualities of successful entrepreneurs. It highlights the importance of self-awareness, resilience, and adaptability, emphasizing that entrepreneurship is not merely about starting a business but also about personal growth and continuous learning. This introspective approach sets the foundation for the subsequent chapters, which delve into market research, opportunity identification, and business planning.

What sets this book apart from others is its emphasis on practicality. Throughout the pages, readers are presented with practical exercises, checklists, and case studies to reinforce the concepts discussed. These interactive elements encourage active learning and enable readers to apply the knowledge gained directly to their own entrepreneurial endeavors.

Another commendable aspect is the inclusion of ethical considerations and social responsibility in entrepreneurship. The book emphasizes the importance of conducting business with integrity, considering environmental impact, and fostering inclusivity. This aspect adds a refreshing dimension to the entrepreneurial discourse and reminds readers that business success should not come at the expense of ethical principles.

While "Entrepreneurship Essentials You Always Wanted To Know" covers a wide range of topics, some readers might find certain sections lacking in depth. The book strives to provide a comprehensive overview, but in doing so, it occasionally sacrifices the opportunity to delve deeper into certain subjects. Nonetheless, it serves as an excellent starting point for beginners, who can further explore specific areas of interest in subsequent readings.

In summary, "Entrepreneurship Essentials You Always Wanted To Know" is a valuable resource for aspiring entrepreneurs seeking practical guidance on their journey. The author's experience shines through, making the content relatable and engaging. By blending theory with interactive exercises, the book encourages active learning and fosters a mindset geared towards entrepreneurial success. Whether you're an aspiring entrepreneur or a seasoned business professional looking to expand your knowledge, this book is a worthwhile investment in your entrepreneurial journey.