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Product and New Product Management
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Product and New Product Management
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Developing and managing successful products requires a deep understanding of consumer needs, market trends, and strategic planning. Product and New Product Management by Yoram (Jerry) Wind explores the critical factors behind effective product development, from idea generation to market launch and lifecycle management.
As part of the Legend in Marketing series, this volume compiles Wind’s influential research on innovation, brand positioning, and product portfolio strategies. His insights help businesses minimize risks, optimize product performance, and stay ahead in competitive markets. This book also features expert commentary that connects foundational theories to today’s fast-evolving business landscape.
Whether you're a product manager, marketer, or entrepreneur, this book provides research-backed frameworks to guide your product decisions. Gain insights into what makes products succeed, how to navigate market disruptions, and strategies to drive long-term growth.
Pages: 330 pages
Paperback (ISBN): 9781636514017
Hardback (Color): 9781636514024
Trim Size: 6x9
Category: Business & Economics
Author: Yoram(Jerry) Wind
Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has been the Lauder Professor Emeritus and Professor of Marketing. Among his many innovations at Wharton, he founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades.
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This book covers all the key aspects of product and new product management in a clear and structured way. Its ideal for both students and working professionals. I found the lifecycle approach particularly helpful in real-world scenarios.
I thoroughly enjoyed reading this book. It simplifies the complexity of developing and managing new products, and the insights on innovation were especially valuable. Highly useful for business students and junior product managers.
A well-written resource that takes a deep dive into both strategic and tactical aspects of product management. It provides a solid understanding of processes, though it could benefit from a few more modern tech industry examples.
This book provides a well-rounded understanding of product management, from ideation to execution. The real-world examples and frameworks make it an invaluable resource for both beginners and experienced professionals.
A very informative read that covers every stage of product management. Its structured well and offers practical guidance on how to bring products to market effectively.
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