Morris B. Holbrook

Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

Rs. 8,700.00 INR Rs. 4,700.00 INR
Emotions

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Emotions

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Inspirational Applications, Part II : Scholarship and Creativity

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Inspirational Applications, Part II : Scholarship and Creativity

Rs. 8,700.00 INR Rs. 4,700.00 INR
Inspirational Applications, Part I: Marketing Education

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Inspirational Applications, Part I: Marketing Education

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Macromarketing Applications, Part II: Marketing versus Consumer Research

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Macromarketing Applications, Part II: Marketing versus Consumer Research

Rs. 8,700.00 INR Rs. 4,700.00 INR
Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions

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Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions

Rs. 8,700.00 INR Rs. 4,700.00 INR
Marketing Applications: Branding, Communications, and Strategy

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Marketing Applications: Branding, Communications, and Strategy

Rs. 8,700.00 INR Rs. 4,700.00 INR
Qualitative Methods, Part III: Subjective Personal Introspection

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Qualitative Methods, Part III: Subjective Personal Introspection

Rs. 8,700.00 INR Rs. 4,700.00 INR
Qualitative Methods, Part I: Interpretive Approaches

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Qualitative Methods, Part I: Interpretive Approaches

Rs. 8,700.00 INR Rs. 4,700.00 INR
Quantitative Methods: MDS, MDA , CCA , and Beyond

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Quantitative Methods: MDS, MDA , CCA , and Beyond

Rs. 8,700.00 INR Rs. 4,700.00 INR
Nostalgia and Age-Related Preferences

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Nostalgia and Age-Related Preferences

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Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

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Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

Rs. 8,700.00 INR Rs. 4,700.00 INR