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Computer Science and Technology
The Practical AI Playbook Every Manager Needs to Lead Smarter, Decide Faster, and Build Future-Ready Teams
Artificial intelligence is rapidly becoming part of everyday business operations. The managers who learn to use it effectively will be better equipped to improve productivity, adapt to change, and support high-performing teams.
AI Essentials for Managers provides a step-by-step roadmap for putting AI to work. Through practical examples and actionable strategies, readers learn how to leverage AI for communication, planning, collaboration, analysis, and decision-making—without needing a technical background.
Key Features Include:
- Practical AI applications for productivity, communication, planning, and decision-making
- Step-by-step guidance for introducing AI to teams without triggering resistance
- Ethical frameworks for responsible, people-centered AI adoption
- A Manager Prompt Library with ready-to-use prompts for common leadership tasks
- An AI Tools Cheat Sheet comparing popular tools by function, use case, and pricing
From drafting communications and summarizing lengthy documents to forecasting outcomes and making data-driven decisions, the book focuses on practical applications that deliver immediate value. Each chapter concludes with a "Try This Week" activity, helping readers turn insights into action right away.
After reading this book, you will be able to:
- Apply AI tools to your most time-consuming management tasks
- Lead team adoption with a framework that addresses concerns before they escalate
- Develop responsible AI policies tailored to your organization
- Move from uncertainty to action with a clear 30-Day Plan
Part of Vibrant Publishers' Self-Learning Management Series, AI Essentials for Managers is the resource today's leaders have been waiting for.
Artificial Intelligence Essentials You Always Wanted to Know
Artificial Intelligence Essentials You Always Wanted to Know
Learn AI, Machine Learning, and Deep Learning in One Easy-to-Understand Guide
Artificial Intelligence is transforming the way we live, work, and interact—but understanding it doesn’t have to be overwhelming.
Artificial Intelligence Essentials You Always Wanted to Know is a clear, engaging, and practical introduction to AI—perfect for business professionals, career switchers, tech enthusiasts, and lifelong learners.
From understanding how AI models are built to exploring cutting-edge technologies like Neural Networks and Generative AI, each chapter breaks down complex ideas into manageable sections—complete with summaries and quizzes to reinforce key learnings.
Key Features of the Book
A Clear Introduction to AI
Learn how AI has evolved and how it’s transforming industries from finance and healthcare to retail and education.
Foundational Concepts Made Simple
Understand how AI solves problems, the three core learning paradigms, and the basics of model development.
Machine Learning Techniques Explained
Dive into key methods like regression, classification, and clustering, and discover when to apply them in real-world scenarios.
Deep Learning Demystified
Explore neural networks, CNNs, and RNNs, and understand how deep learning is driving innovation in various fields.
Explore Core AI Domains
- Natural Language Processing (NLP) – Learn how machines process and generate human language.
- Computer Vision (CV) – Discover how AI understands the visual world.
- Generative AI – Learn the basics of prompt engineering, large language models (LLMs), and content creation.
Bonus: Online Job Prep Support
Access exclusive interview questions to help you prepare for roles in a rapidly growing job market.
Take the first step toward mastering AI and equip yourself for the future that's already unfolding.
Blockchain Essentials You Always Wanted To Know
Blockchain Essentials You Always Wanted To Know
- Understand the history, foundation, and use cases of blockchain
- Discover how the decentralized system of blockchain functions and creates a trust mechanism
- Read about the components of blockchain and the different types of blockchains
- Create a private blockchain and deploy a smart contract onto a blockchain
- Learn the differences between fiat currency and cryptocurrency
- Incorporate blockchain technology into your projects
- Know the potential dangers surrounding the concepts of blockchain
Blockchain Essentials You Always Wanted To Know brings a lucid approach to learning the fundamentals of blockchain technology. The book covers the fundamentals of blockchain from a technical standpoint in an easy-to-understand language that allows anyone to grasp its intricacies.
Blockchain Essentials begins by explaining the central concept of blockchain technology–the decentralization system–and dives deeper into concepts like cryptography, Merkle trees, mining, cryptocurrency, and consensus algorithms which form the core of blockchain technology. The book contains a dedicated chapter on creating a smart contract using the Truffle and Ganache software. The necessary steps to be taken to adapt blockchain into a project are also discussed in detail in this book.
Blockchain Essentials also includes quizzes, fun facts, and real-life case studies to make your self-learning process smoother! In addition, you can access pre-made smart contract programs from the online resources of this book.
Please note: This book does not cover topics such as cryptocurrency investment strategies, timing the market, or how to profit from Bitcoin.
Blockchain Essentials is part of Vibrant Publishers’ Self-Learning Management series.
Learn Python the Easy Way with No Prior Experience!
Key Features include:
- Comprehensive coverage of Python basics
- Ideal for beginners and career changers
- Real-world applications and case studies
- Practical examples and quizzes for reinforcement
Get ready to program with Python- one of the most in-demand skills of this decade!
If you are interested in learning programming, but not sure where to start, Python Essentials You Always Wanted to Know is your guide to learning Python, one of the most versatile and beginner-friendly programming languages. This book is designed with absolute beginners in mind, focusing on clear explanations and practical examples rather than technical jargon. Regardless of skill level, there’s something here for everyone, from the basics of programming logic to more advanced topics like object-oriented programming and error handling. Whether you’re a student, a professional transitioning into tech, or simply curious about coding, this book will help you to think like a programmer and enhance your programming skills.
The book also includes a chapter dedicated to case studies, giving you the opportunity to practice and apply the discussed concepts. Additionally, you will gain exclusive access to an online glossary of functions and methods mentioned throughout the book to help you retain and understand crucial programming terms.
After reading this book, you’ll be able to:
- Understand programming fundamentals and Python syntax
- Apply data structures, functions, and modular programming
- Implement object-oriented principles in your projects
- Leverage Python for data analysis and business insights
Part of Vibrant Publishers’ Self-Learning Management Series, the book serves as a valuable guide for developing programming skills to complement your existing expertise and advance your career.
Cybersecurity Essentials You Always Wanted to Know
Cybersecurity Essentials You Always Wanted to Know
Machine Learning Essentials You Always Wanted to Know
Machine Learning Essentials You Always Wanted to Know
- Covers key algorithms and techniques
- Ideal for students and professionals
- Hands-on implementation included
Master the fundamentals of ML and take the first step towards a career in AI!
In today’s rapidly evolving world, machine learning (ML) is no longer just for researchers or data scientists. From personalized recommendations on streaming platforms to fraud detection in banking, ML powers many aspects of our daily lives. As industries increasingly adopt AI-driven solutions, learning machine learning has become a valuable skill. Yet, many find the subject overwhelming, often intimidated by its mathematical complexity. That’s where Machine Learning Essentials You Always Wanted to Know (Machine Learning Essentials) comes in. This beginner-friendly guide offers a structured, step-by-step approach to understanding machine learning concepts without unnecessary jargon. Whether you are a student, a professional looking to transition into AI, or simply curious about how machines learn, this book provides a clear and practical roadmap to mastering ML.
Authored by Dhairya Parikh, an experienced data engineer who returned to academia to refine his expertise, this book bridges the gap between theory and real-world application. It simplifies the core concepts of ML, breaking them down into digestible explanations paired with hands-on coding exercises to help you apply what you learn.
What You’ll Learn:
- The fundamentals of machine learning and how it powers modern technology
- The three key types of ML—Supervised, Unsupervised, and Reinforcement Learning
- How to combine algorithms, data, and models to develop AI-driven solutions
- Practical coding techniques to build and implement machine learning models
Part of Vibrant Publishers’ Self-Learning Management Series, this book serves as a valuable guide for building machine learning skills, enhancing your expertise, and advancing your career in AI and data science.
Java Essentials Volume 1: Programming Fundamentals
Java Essentials Volume 1: Programming Fundamentals
- Beginner-friendly explanations
- Illustrative code snippets
- Emphasis on clean syntax and good coding practices
-
Coding tasks for hands-on learning
Java Essentials Volume 1: Programming Fundamentals is a comprehensive and beginner-friendly guide designed for anyone seeking a solid foundation in Java programming. Whether you're a self-learner, student, or educator, this volume offers a well-structured and practical introduction to the essentials of Java, blending theory and hands-on examples in a clear and engaging way.
This book introduces readers to the Java programming language with an emphasis on clarity, pedagogy, and real-world relevance. The content is structured to reflect the actual learning curve of new programmers, starting from how to set up the Java Development Kit (JDK) all the way to mastering core programming constructs such as variables, data types, operators, control flow, methods, strings, arrays, and more.
Key topics covered include:
- Downloading, installing, and configuring the JDK on your Machine
- Understanding Java program structure
- Declaring and using variables and constants
- Using operators and expressions effectively
- Writing conditional and loop-based logic
- Creating and using methods
- Working with strings, arrays, and user input
- Applying good coding practices and debugging techniques
This book is ideal for:
- First-year computer science students
- Senior high school students in ICT or programming strands
- Hobbyists and professionals transitioning into software development
- Instructors looking for beginner-level curriculum support
By the end of the book, learners will be confident in writing functional Java programs and well-prepared for more advanced topics like object-oriented programming, which will be covered in Volume 2.
Data Structures and Algorithms Essentials You Always Wanted to Know
Data Structures and Algorithms Essentials You Always Wanted to Know
Learn the core data structures and algorithms for optimized Python coding.
- Learn how to write code that doesn’t just work—but works smarter
- Understand the performance impact of data structures and algorithm choices
- Master essential patterns like recursion, dynamic programming, and greedy logic
- Use practical tools to solve real problems with efficient, scalable Python code
You’ve mastered the basics of Python— now it’s time to think bigger.
It’s time to write code that’s not just correct, but smart, efficient, and built to scale. Data Structures and Algorithms Essentials You Always Wanted to Know helps you transition from Python basics to tackling complex problems with ease. It’s your next step towards mastering the tools, patterns, and thinking needed to tackle real-world challenges—whether you're optimizing performance, preparing for interviews, or building smarter apps.
From core concepts like Big O notation, lists, stacks, and queues, to advanced structures like linked lists, trees, and graphs, this book guides you through each topic with crystal-clear explanations and Python-based examples. You'll also explore powerful strategies such as recursion, greedy algorithms, and dynamic programming, learning not just how they work—but when and why to use them.
This isn’t a theory-heavy textbook. It’s a practical guide, grounded in application. Each chapter includes hands-on coding tasks, quizzes, case studies, and real-world scenarios—like managing team rosters, analyzing social networks, or checking for palindromes—to help you apply what you learn in meaningful ways.
You’ll learn how to:
- Think algorithmically and communicate your ideas clearly
- Analyze and optimize code using Big O notation
- Write recursive functions that are both readable and robust
- Use classic data structures and design patterns with confidence
Java Essentials Volume 2: Object-Oriented Programming and Beyond
Java Essentials Volume 2: Object-Oriented Programming and Beyond
Core Java Interview Questions You’ll Most Likely Be Asked
Core Java Interview Questions You’ll Most Likely Be Asked
Core Java Interview Questions You’ll Most Likely Be Asked: Second Edition is your perfect companion to stand above the rest in today’s competitive job market.
With this guide, you learn or refresh Core Java fundamentals and principles necessary for cracking the coding interview and acquaint yourself with real-life interview questions and strategies to reach the solutions. The Resume building tutorial and the Aptitude tests equip you to present yourself better even before the job interview.
This book is a complete course in itself to prepare for your dream Java job placement.
Graph Machine Learning Essentials
Graph Machine Learning Essentials
What if the most important information in your data lies not in individual rows and columns, but in the connections between them? Graph machine learning helps uncover patterns hidden in these relationships.
Graph Machine Learning Essentials is a practical and accessible guide to understanding how machine learning works with graph-structured data, where entities are connected through relationships.
Designed for software engineers, ML engineers, data scientists, research scholars, professionals, cybersecurity analysts, and students, the book introduces graph machine learning in a clear and structured way. It begins with the fundamentals of graph theory and moves into core graph learning tasks such as node classification, edge prediction, and graph classification. Readers learn how graphs are represented in data structures, how node and edge embeddings work, and why traditional machine learning approaches do not directly apply to graph data.
The book gradually builds toward graph neural networks, message passing, and advanced GNN architectures while explaining practical challenges such as graph construction, scalability, oversmoothing, and over-squashing. Concepts are connected to real-world applications across domains such as recommender systems, fraud detection, cybersecurity, bioinformatics, transportation networks, and knowledge graphs.
The book includes two helpful appendices—one reviewing essential machine learning concepts and the other introducing PyTorch Geometric to help readers get started quickly.
After reading this book, you will be able to:
- Understand key graph machine learning concepts and terminology
- Implement graph neural networks using PyTorch Geometric
- Work on real-world graph learning problems across industries
- Handle practical challenges such as large graphs and oversmoothing
Get ready to program in C—the timeless language that continues to power the systems behind modern computing.
If you want to understand how software interacts with hardware at a deeper level, C Programming Essentials is an ideal starting point. This book introduces the C programming language through a clear, practical approach, showing how C operates at the machine level and how programs interact with memory, data, and system resources.
Designed for readers at different experience levels, the book requires no prior programming background. Chapters 1 through 4 guide beginners through writing, compiling, and running their first C programs on Windows, Linux, and Unix. Seasoned programmers can dive straight into the language's more powerful features: pointers, dynamic memory, threads, processes, semaphores, and object-oriented simulation in C.
What sets this book apart is its commitment to machine-level understanding. As you learn to program in C, you also learn how the machine stores and represents each data type—down to the bit. This depth of knowledge makes you not just a C programmer, but a better programmer in every language.
After reading this book, you'll be able to:
- Write and compile working C programs
- Handle program input, output, and file operations
- Manage static and dynamic memory safely
- Organize code using header and implementation files
- Build structured programs that scale beyond single files
Whether you’re learning programming for the first time, strengthening your computer science knowledge, or exploring system-level development, C Programming Essentials provides a clear and practical path to building a strong foundation in C, one of the most enduring and valuable programming skills in software engineering.
Are you looking for practical ways to use generative AI to reduce your workload without compromising the quality of your teaching?
Generative AI for Educators: Practical Strategies to Reduce Workload, Save Time, and Support Student Learning is a practical guide for middle school and high school teachers who want to use generative AI responsibly and effectively in the classroom. Written in clear, accessible language, it focuses on classroom-ready strategies that help educators save time while keeping professional judgment at the center of every decision.
You'll discover how generative AI can support lesson and unit planning, classroom materials, assessments, rubrics, feedback, differentiation, communication, and everyday administrative tasks. The book also explores responsible AI use, including student privacy, data protection, bias, accessibility, transparency, and academic integrity.
Inside the book, you'll learn how to:
- Reduce teacher workload by streamlining planning, assessments, feedback, and communication
- Create AI-assisted teaching resources through effective prompting and evaluation
- Protect student privacy and use AI responsibly
- Build sustainable classroom workflows with downloadable templates, checklists, and prompt libraries
Written by veteran educator, curriculum developer, programmer, and author Shawn Peters, the book includes chapter summaries, Food for Thought reflections, Try This! activities, classroom case studies, and downloadable resources to help you confidently apply each concept.
Data Science for Business
Data Analytics Essentials You Always Wanted To Know
Data Analytics Essentials You Always Wanted To Know
From raw data to actionable insights - journey through the essentials of data analytics.
Data Analytics Essentials You Always Wanted To Know is an approachable and captivating guide to understand the complicated world of data
Data analytics is becoming increasingly important in today's data-driven society, and so has the demand for data analysts. Data Analytics Essentials You Always Wanted to Know (Data Analytics Essentials) is a comprehensive yet succinct manual, perfect for you if you are trying to understand the fundamentals of data analytics. It gives a concise introduction to data
analytics and its current applicability.
Upon reading this book, you will get:
- A fundamental comprehension of data analytics, including its types
- An understanding of data analytics processes, software tools, and a range of analytics methodologies
- A comprehension of what daily tasks and procedures the data analysts follow
- An investigation into the vast field of big data analytics, covering its possibilities and challenges
- An understanding of the existing legal frameworks, as well as ethical and privacy issues in data analytics
- Application-based learning using a variety of real-world case studies
This book is a great tool for professionals switching to a career in data analytics and for students who want to learn the basics of data analytics. It will give you a strong foundation by explaining everything in an easy-to-understand language.
Data Analytics Essentials goes beyond a theoretical manual and contains real-world case studies and fun facts to help you enhance your knowledge. The chapter summaries and self- assessment tests along with every chapter will help you test yourself as you move from one concept to the next.
Business Statistics Essentials You Always Wanted To Know
Business Statistics Essentials You Always Wanted To Know
Turn data into decisions that drive success.
In today’s competitive business environment, the ability to analyze data and interpret results is essential. Business Statistics Essentials You Always Wanted
to Know makes statistical concepts approachable and directly relevant to business applications.
Through nine comprehensive chapters, you’ll explore:
- The fundamentals of business statistics and their practical uses
- Data collection, classification, and ethical considerations in statistics
- Foundations of descriptive statistics to gain insights into any given data.
- Probability rules and distributions for forecasting outcomes
- Sampling techniques to ensure accurate and representative results
- Correlation and regression for uncovering relationships in data
- Hypothesis testing to make informed, evidence-based decisions
Key features:
- Clear explanations without unnecessary jargon
- Real-world applications in finance, marketing, operations, and HR
- Chapter summaries, further reading, and quizzes to solidify understanding
- Practical tools for business forecasting, risk assessment, and performance measurement
Designed for business professionals, analysts, managers, and students, this book blends statistical theory with hands-on techniques. Whether you need to interpret survey results, forecast sales, measure marketing ROI, or assess operational efficiency, you’ll find the methods here to do it confidently.
Part of Vibrant Publishers’ Self-Learning Management Series, this guide ensures you can not only understand statistics but also use them to make smarter, faster business decisions.
Business Intelligence Essentials You Always Wanted to Know
Business Intelligence Essentials You Always Wanted to Know
- Explore the core components and evolution of Business Intelligence (BI)
- Learn how to choose and implement the right BI tools for your organization
- Master data visualization techniques for effective communication of insights
- Understand real-world applications of successful BI implementations
- Gain insights into data governance, security, and ethical considerations in BI
- Discover emerging trends and future directions in the field of BI
Enhance your Business Intelligence skills—a crucial mechanism at the forefront of every company’s agenda today!
Here’s an opportunity to deepen your understanding of the modern BI architecture, data management, and visualization best practices. Business Intelligence Essentials You Always Wanted to Know (Business Intelligence Essentials) is the answer to your search for a coherent BI guide. It helps comprehend and implement BI in professional or academic pursuits. It leverages simple illustrations and real-world case studies to explain key BI concepts, tools, and practical applications.
This book delves into different types of analytics, including descriptive, diagnostic, predictive, and prescriptive, providing a well-rounded view of the BI landscape. It provides entrepreneurs, leaders, and professionals with essential guidance to master BI and drive success, making it an invaluable resource across industries.
With its blend of theoretical concepts and hands-on approaches including quiz questions for every Chapter, and practical tools, Business Intelligence Essentials covers the entire spectrum of BI, enabling you to accelerate growth in today's competitive business landscape. It also provides ready-to-use downloadable templates, and online resources for professionals in the field. This book is part of the Self-Learning Management Series designed to help you learn essential management lessons.
Business Analytics Essentials You Always Wanted to Know
Business Analytics Essentials You Always Wanted to Know
-
- Understand the role of analytics in decision-making.
- Learn how to use descriptive, predictive, and prescriptive analytics.
- Gain knowledge of tools for executing data-driven strategies.
- Explore ways to turn data into actionable intelligence.
Whether you're just starting out or already have some experience, Business Analytics Essentials You Always Wanted to Know is designed to demystify the world of analytics and help you effectively integrate data-driven decision-making into your work. It covers everything from foundational concepts to advanced techniques, making it an invaluable resource for professionals and business leaders alike.
The focus of the book is on explaining how business analytics can help organizations solve problems, optimize processes, and make smarter decisions based on data insights. The book explores topics that are essential in today’s digital world, such as data governance, ethical considerations in analytics, and emerging trends in AI and machine learning.
The book includes practical examples and case studies, illustrating how these tools can be applied in real-world business situations. Regardless of whether you are an aspiring data analyst, a business executive, or an entrepreneur, this book will provide you with the essential skills needed to turn data into actionable intelligence and create meaningful business value.
After reading this book, you will understand:
- Core principles and practical applications of business analytics
- Use of tools such as SQL, Python, and Tableau in business analytics
- Concepts of descriptive, predictive, and prescriptive analytics
- How business analytics is used in various industries and contexts
- How to analyze data, forecast trends, and make recommendations
Microsoft Power BI Essentials You Always Wanted to Know
Microsoft Power BI Essentials You Always Wanted to Know
Unlock the full potential of Microsoft® Power BI with this definitive guide for business professionals, analysts, and aspiring leaders. Microsoft® Power BI Essentials You Always Wanted to Know by Dr. Sini V. Pillai sheds light on how users can transform complex data concepts into actionable business intelligence skills that drive organizational success.
This comprehensive resource covers everything from fundamental data import techniques using Power Query Editor to advanced analytics with DAX expressions and AI-powered sentiment analysis. Learn to prepare and present data in ways that bring key insights to life, create interactive visualizations, and publish and manage reports and dashboards efficiently.
Key Learning Outcomes:
- Discover how to import and transform data in Power BI.
- Learn to create accessible visualizations.
- Understand how to leverage advanced analytics.
- Learn to choose the right chart and apply smart filters.
Explore how to build compelling visual narratives with advanced storytelling tools and learn how to influence decision-making at every organizational level. Perfect for business analysts, data professionals, managers, consultants, entrepreneurs, and anyone preparing for leadership roles requiring data-driven decision-making abilities. Each chapter includes practical exercises, real-world case studies, and assessment quizzes to reinforce learning and ensure skill retention.
Part of the Self-Learning Management Series, this book is designed to help you learn essential management lessons. Read it, transform your approach to data analysis, and position yourself as an indispensable business intelligence leader in today's data-driven economy.
Operations and Project Management
Master the People Side of Project Management
Every project has a plan. Not every project has buy-in. Stakeholder Management for Project Managers closes that gap—giving project managers, program directors, business analysts, and change leaders the frameworks, tools, and empathy-driven strategies they need to successfully engage people throughout every phase of a project.
Authored by Michelle Bartonico, a certified PMP and PROSCI-certified change practitioner with nearly two decades of experience leading enterprise initiatives in higher education and marketing, this practical guide bridges project management theory with the realities of working with people in organizations.
Key Features include:
- End-to-end stakeholder engagement framework aligned with PMBOK® principles
- Tools for stakeholder identification, mapping, and analysis (power/interest matrix, salience model, onion diagram, and more)
- Step-by-step guidance for building a Stakeholder Engagement Plan and Communications Management Plan
- Empathy-focused strategies: cognitive, emotional, and compassionate empathy applied to stakeholder relationships
- Change management models, including ADKAR, Kotter, and the change curve—with practical application to real project scenarios
- Downloadable resources: Project Charter, RACI Chart, Stakeholder Engagement Plan, and two Stakeholder Register templates
Whether you lead enterprise initiatives, manage client relationships, or drive organizational change, this book is your go-to guide for stakeholder engagement success. From identifying key stakeholders to navigating resistance and complex personalities, each chapter delivers practical techniques you can apply immediately—across industries, teams, and projects.
Continuous Improvement Essentials You Always Wanted to Know
Continuous Improvement Essentials You Always Wanted to Know
Key Features of the Book
- Clear introduction to Lean and Continuous Improvement
- Data-driven decision-making made practical
- Leadership principles to guide real-world change
- Essential CI tools and frameworks
- Culture, sustainability, and real-world stories
Learn how high-performing organizations think and create real, lasting improvement.
Continuous Improvement Essentials You Always Wanted to Know (Continuous Improvement Essentials) is a practical, experience-based guide to building better processes, stronger teams, and a culture of ongoing improvement. Instead of drowning you in jargon, author, distinguished industrial engineer, and Continuous Improvement (CI) consultant, Amine Nefzi, shows how CI and Lean thinking really look in day-to-day operations on the manufacturing floor, in project meetings, service environments, and growing businesses.
The book begins by clarifying what CI is and how it connects to Lean, value, and excellence. You’ll explore foundational concepts such as waste, process flow, and value creation before diving into data-driven decision-making. Through clear explanations of data types, input vs output data, sampling, Measurement System Analysis, and Gage R&R, you’ll learn how to trust the numbers you use.
A dedicated chapter on leadership outlines eight key characteristics of effective leaders, the importance of respect, and how to run great meetings that move improvement forward. From there, the book walks you through essential CI tools and frameworks: Voice of the Customer, value stream mapping, SIPOC, brainstorming, PDCA, DMAIC, Kaizen, and Six Sigma concepts related to variation and capability.
Later chapters focus on sustaining gains, developing Lean culture, understanding the Toyota Production System, and dealing with resistance to change. Real-world stories comprising of both successes and failures, bring concepts to life and help you see what works, what doesn’t, and why culture matters more than tools.
Written in an interactive and inspirational tone, Continuous Improvement Essentials is ideal for engineers, supervisors, managers, professionals, and leaders in manufacturing, services, technology, and operations. It is both a guide and a toolbox for anyone who wants to turn recurring problems into opportunities for long-term improvement.
Operational Excellence Essentials You Always Wanted to Know
Operational Excellence Essentials You Always Wanted to Know
- Holistic view of Operational Excellence and Lean
- Practical guidance on Continuous Improvement, PDCA, and creating standards and SOPs
- Strong focus on culture, leadership, and employee motivation
- Integration of quality, KPIs, and tools and strategies
Operational Excellence Essentials You Always Wanted to Know offers a structured, real-world guide to designing processes, empowering people, and aligning day-to-day operations with your organization’s strategic vision.
Drawing from over two decades of hands-on experience, author Mike Hammann presents Operational Excellence (OpEx) as an integrated system that links customer value, culture, leadership, processes, and change management . Readers gain a clear understanding of Lean Management, continuous improvement, PDCA, Kaizen, and standardization, and how these elements combine to create a robust improvement engine.
The book explores cultural transformation, change management, and top-management commitment, showing how to build an environment where employees are trained, engaged, and encouraged to identify and solve problems. Dedicated chapters on quality management, the “magic triangle” of quality–time–cost, and the role of accounting and controlling help leaders connect operational improvements with financial impact.
Hammann also addresses visual management, KPIs, and the integration of technology and innovation into OpEx. Case studies, fun facts, pro tips, and a practical toolbox of methods make this book an ideal reference for entrepreneurs, operations and OpEx leaders, Lean managers, and students preparing for senior management roles.
After reading this book, readers will be able to design and sustain a culture of continuous improvement in any type of organization.
Operations and Supply Chain Management Essentials You Always Wanted To Know
Operations and Supply Chain Management Essentials You Always Wanted To Know
After reading this book, you will be able to answer the following questions:
- What is Operations and Supply Chain Management and why is it important?
- What are the key functions within this field, and how do they interact with one another and the broader business?
- What are the responsibilities and decisions that managers in each functional area think about?
- How will disruptions in the Supply Chain impact the business world and our lives going forward?
- What are the practical applications of the knowledge gained around Supply Chain Operations?
A practical understanding of the dynamic, expanding, and evolving Supply Chains that make our daily lives possible.
Have you ever wondered what your peers meant by “Supply Chain” or “Operations”, or why either of these fields matter?
What about people that work in these roles – what do they actually do?
In Operations and Supply Chain Management Essentials, these questions and more will be answered.
This useful guide uses a hypothetical company and the consumer product they make, to explain how the various functions within the Supply Chain intertwine to bring a finished product to life for consumers in the market. You will understand the story of how new demands, changing preferences, and unforeseen circumstances force this fictional company to adapt in order to survive. Through this book, you will understand and appreciate how these activities, including logistics and warehouse management, make everyday products and services available at our disposal - and why this is increasingly important for companies to pay attention to. The simple format and non-technical language of this book will attract even laypersons looking for a quick, comprehensive overview of supply chain management.
Project Management Essentials You Always Wanted To Know
Project Management Essentials You Always Wanted To Know
- Simplified explanation of concepts
- Chapter Summaries
- Solutions to Practice Exercises
- Practical approaches for application
- Best Practices
- Project Management Templates
A short, simple, and practical guide to understanding how to manage all kinds of projects!
As employees move into a project management role, they need to learn new skills. These would include management of several different dimensions of a project to deliver the project successfully. Project Management Essentials You Always Wanted to Know: 5th Edition provides the core information about how to manage the complexity of modern projects with improved easy-to-understand explanations, a new WBS template and a new chapter on Agile. The new edition, includes topics such as:
- Project management overview
- Project Initiation - Constraints, Stakeholders, PMO, Life Cycles
- Project Planning - WBS,CPM, Budgeting, Quality, Resources, Communications, Risk, Procurement, Stakeholders
- Project Execution - Audits, Resources, Communications
- Project Monitoring & Controlling - Tracking, Quality Control, Change Control
- Project Closure
- Agile Overview (new)
- Agile Manifesto Principles and Values
- Scrum Pillars, Roles, and Artifacts
- Agile Planning and Execution
- Agile Project Management
A blueprint to understanding agile methodologies and mastering agile project management.
Agile Essentials You Always Wanted To Know is a complete, compact and easily understandable guide for anyone wanting to learn the fundamentals of Agile.
Agile methodology can be greatly beneficial for many projects and organizations. But what exactly is Agile and is it always beneficial? Agile Essentials You Always Wanted To Know provides a primary understanding of the Agile development methodology, when it is appropriate to use it, and the commonly used Agile practices. By understanding Agile through this book, you will be able to adapt to the changing project requirements and complete your projects faster. If you want to optimize the workflow and learn to efficiently manage the various stages of a project, this book is the resource you need.
You will gain an understanding of the following concepts from this book:
- An overall understanding of Agile, its methodologies and common practices
- An introduction to Scrum, a key Agile methodology
- The various aspects of Agile planning as well as execution
- The applicability of Agile in development and operations
- The concepts and practices in Agile tracking and reporting
- An overview of Agile leadership and team practices
Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know
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Project Management Essentials You Always Wanted To Know (4th Edition)
Project Management Essentials You Always Wanted To Know (4th Edition)
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Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
- Complete information about the product management role
- A seamless guide to the product journey—from identifying product opportunities to its launch and marketing
- Practical tools and strategic models used by top PMs to guide decision-making
- Skills needed to become a top-tier product manager
- Actionable tips on how to transition into product management and ace your PM interviews
Product Management Essentials You Always Wanted to Know is a clear and practical guide for anyone looking to kickstart their career in product management or strengthen their understanding of the role. Whether you're just starting out or exploring a career shift, this book offers a solid introduction to what product managers do and how they add value to both startups and large organizations.
You'll learn about the key responsibilities of a product manager, what a typical day looks like, and the skills needed to succeed. The book also highlights the cross-functional nature of the role, showing how PMs work across teams—from engineering to marketing—to bring products to life and deliver real impact.
By reading the book, you will get an understanding of the following:
- Product manager roles and responsibilities and the day in the life of a product manager
- How to identify product opportunities and work cross-functionally across different departments to launch a product into the market
- Frameworks commonly used by product managers to make strategic decisions for the product as well as the overall organization
- Different product management specializations and how to become a top-tier product manager
- How to get into a product management role and crack PM interviews
Struggling with inefficient processes, delays, or rising operational costs? Learn how to streamline workflows, eliminate waste, and deliver more value—without increasing resources.
Lean Management Essentials is a practical, beginner-friendly guide to understanding and applying Lean thinking in real-world business environments. Designed for managers, entrepreneurs, and process improvement professionals, it takes you from Lean fundamentals to implementing Lean tools and driving continuous improvement. Featuring a recurring Hair Salon case study that runs throughout the book, this guide demonstrates how Lean concepts and tools work together in practice. With clear explanations, practical examples, and templates, it helps you confidently apply Lean thinking to real operational challenges.
Key Features include:
- Clear explanation of Lean principles and the continuous improvement mindset
- Step-by-step guidance on Value Stream Mapping (VSM), from concept to application
- A structured “Lean Toolbox” covering 5S, Poka-Yoke, 5 Whys, Kaizen, Standardized Work, and Visual Management
- A consistent case study in a service environment for practical understanding
- Exercises, quizzes, and templates for hands-on learning
Whether you're in manufacturing, services, or operations, this guide helps you improve efficiency, optimize processes, and deliver better outcomes.
Part of Vibrant Publishers’ Self-Learning Management Series, this book offers a clear and practical roadmap to continuous improvement.
Practical Six Sigma Guide for Beginners that Delivers Results
Six Sigma is one of the most powerful process improvement methodologies globally—and often misunderstood. It’s commonly taught through dense statistical manuals, surface-level certification guides, or slide decks filled with acronyms and lacking depth. Six Sigma Essentials adopts a completely different approach.
Written by Priyank Awasthi, a Six Sigma Master Black Belt with 18 years of experience across IT, manufacturing, and services, this book is ideal for anyone who wishes to understand and apply Six Sigma concepts in real time.
- At its core, it offers a guided journey through the DMAIC framework—Define, Measure, Analyse, Improve, and Control. Each chapter covers a phase, including key overviews, summaries, quizzes, and tollgates that showcase how Six Sigma operates on real projects.
- You’ll learn the tools practitioners actually use, such as VOC analysis, CTQ Trees, SIPOC diagrams, Project Charters, Fishbone Diagrams, Hypothesis Testing, FMEA, and Control Charts.
- A comprehensive case study at the end of the book and two bonus cases in the online resources connect each phase, illustrating how DMAIC delivers measurable results in real organizational settings.
These are explained clearly, encouraging hands-on implementation, and reinforced with solved examples, ready-to-use templates, and quizzes designed to enhance recall and real-world application of key concepts.
Whether you're preparing for a Green Belt project, supporting a process improvement initiative, or simply curious about how top organisations reduce defects and improve customer satisfaction, this book offers a practical starting point for your Six Sigma journey.
Start implementing real-world, measurable improvements that matter with Six Sigma Essentials!
Human Resource and Organizational Success
Human Resource Management Essentials You Always Wanted To Know
Human Resource Management Essentials You Always Wanted To Know
- The concept of HRM
- Performance management strategies
- Legal and regulatory compliance
- Organizational development
- Conflict management
- Payroll and compensation
- Information technology in HRM
- Health and safety
- Personnel development
Discover strategies and tactics to effectively manage the human resource potential and drive your company to profitability and success.
The core of every company is its people. For a company to function effectively at all levels, the management and guidance of its human resource personnel is paramount.
Human Resources Management (HRM)is designed to help students, new managers, career switchers and entrepreneurs learn essential HR management lessons. This book is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. It contains essential strategies and tactics that companies need to effectively manage their human resource potential and drive their organization to profitability and success.
HR Analytics Essentials You Always Wanted To Know
HR Analytics Essentials You Always Wanted To Know
- Functions as a supplement to a textbook for undergraduates studying Human Resources Management
- Blends theory with practical guidance, making it easy to begin implementing analytics best practices
- Comes with helpful video tutorials for using Excel to manipulate quantitative data
A practical guide to using human resource analytics for making optimal business decisions.
Read this book if you want to be able to:
- Define what HR Analytics can do for an organization
- Determine the best HR analytics role for you
- Assess the readiness of your organization for undergoing a study using HR analytics
- Apply HR Analytics in various HR disciplines
- Use Excel to efficiently manage data for your HR analytics
- Tell your organization’s story - whether you are a seasoned professional or a newcomer
Part overview of the field, part handbook, HR Analytics Essentials walks readers through the many benefits of using analytics to make better people decisions. HR Analytics requires more than just strong gut instincts and a talent for talking with people; it requires a good understanding of your organization’s human capital. As this guide will show, HR Analytics is both an art and a science that can help your organization make informed decisions that benefit all stakeholders. With case studies and online tutorials, including a step-by-step guide for using Excel to efficiently work with your data, HR Analytics Essentials is the perfect handbook you need.
Organizational Behavior Essentials You Always Wanted To Know
Organizational Behavior Essentials You Always Wanted To Know
Check Out the New Edition of this Book here!
- Meaning of organizational behavior
- Best practices for managing topics such as office politics, diversity, learning and development, and stress in the workforce
- How organizations develop and retain talent
- How organizations develop high performance work systems that maximize outcomes at all levels
- Skills of an effective leader who creates a high-performance work culture
Master organizational behavior concepts to become a leader of better management practices.
Like people, organizations have different personalities that are impacted by more than just brand identity. Organizational Behavior Essentials You Always Wanted To Know covers dimensions of the relationships between an organization at the individual, group and overall organizational levels. If you have ever questioned how organizations adapt to the changing demands of the twenty-first century, then this book is the resource you need.
Organizational behavior theories can help leadership determine how their organization should respond to the conditions impacting the twenty-first century workforce, including new technologies, market conditions, natural disasters, and labor shortages. The book moves seamlessly through every level of an organization as it explores the best practices for developing and retaining talent. It explores the group dynamics of the workplace, how to utilize human resource potential, and ultimately, how to be an effective leader in a high-performance workplace. With chapter quizzes to reinforce concepts and a glossary of key terms, this book is a must-have introductory guide for newcomers and a resource for seasoned professionals.
Organizational Behavior Essentials You Always Wanted To Know (2nd Edition)
Organizational Behavior Essentials You Always Wanted To Know (2nd Edition)
- Grasp the intricacies of dynamic workplaces within a global context.
- Evaluate personal performance drivers such as motivation, decision-making, and problem-solving
- Cultivate essential group work skills like teamwork and effective communication
- Recognize that change is inevitable and polish your management skills
- Develop leadership capabilities to drive innovation
Improve your leadership and management skills by applying the core concepts of organizational behavior.
Navigating through the complexities of group dynamics in an organization can be daunting with challenges such as miscommunication and lack of cooperation often hindering individual performance. However, tackling and mastering these dynamics can lead to better outcomes. Organizational Behavior Essentials You Always Wanted to Know (2nd Edition) serves as a compass for creating successful, inclusive work communities that value diverse perspectives, experiences, and cultures, benefiting both individuals and organizations.
What's new – This edition, authored by Vic Clesceri, a specialist in organizational development and talent management, emphasizes the significance of change management in any organization. The book also provides a broad overview of different assessment methods, allowing organizations and individuals to better understand their personnel and set goals that would highlight their finest skills.
Additionally, this book includes chapter quizzes and keywords to reinforce concepts necessary for achieving high performance in the sphere of work.
Part of the Vibrant Publishers' Self-Learning Management Series, this book equips managers, business leaders, HR specialists, and students with a foundational understanding of essential concepts required for organizational development.
Organizational Development Essentials You Always Wanted To Know
Organizational Development Essentials You Always Wanted To Know
- Do the words Organizational Development (OD) intrigue and excite you?
- Do you want to know what role they play in the life of an organization?
- Would you like to know more about what an OD practitioner actually does for an organization?
- What exactly is an OD intervention through which change is introduced into an organization?
Organizational Development Essentials You Always Wanted To Know answers these questions and many more. It is a ready reckoner for people who would like to know more about the subject but do not know where to start.
It seeks to provide an understanding of the still relatively new and evolving discipline of OD along with its key characteristics, core values, and goals. In order that it is not confused with some other disciplines like Change Management and Human Resource Management, a distinction is also drawn between them.
The book builds the theory of OD around the concept of constant change and suggests that organizations need to move from change that is thrust upon them to change that is planned, with the help of OD interventions.
The book also discusses the 5 stages of OD interventions -Entry, Diagnosis, Implementation, Evaluation, and Institutionalizationin detail. The discussion is rounded off by discussing the OD practitioner’s core competencies, skills, ethical issues, and knowledge required as well as the expectations the organization has.
The book is an ideal pick for managers and leaders in organizations who wish to acquaint themselves with all the aspects of OD. It will be a useful guidebook for students and help them explore the field of OD for a prospective career.
This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.
Diversity in the Workplace Essentials You Always Wanted To Know
Diversity in the Workplace Essentials You Always Wanted To Know
- Identity
- Historical influence
- Organizational Culture
- Systemic Change
- Equity v/s Equality
A multi-perspective view of diversity and inclusion in the 21st-century workplace
Diversity in the Workplace Essentials is key to understanding how organizations can leverage and embrace talent from diverse backgrounds and create an inclusive organizational culture. For some, there is a clear correlation between the success of an organization and the diversity it embraces. For others, merely hearing the word “diversity” feels like an imposed “buzzword” that makes people antsy about how to get along at work.
Talk about diversity! This book bridges the two perceptions. It discusses the historical influence of diversityin the workplace and explains challenging concepts to broaden diversity literacy. Professionals gain deeper insight into workplace impacts that may have traditionally been overlooked, disregarded, or misunderstood.
The book does not shy away from difficult topics that many organizations encounter. Instead, it teaches that diversity and inclusion are about progress, not punishment. To recognize, respond to, and nurture diversity within individuals that often impact our workplace, we have to first understand the importance that diversity has holistically.
After reading this book, you will understand:
- The definition of DE&I
- How diversity influences the workplace
- The historical significance of diversity
- How organizations can best embrace diversity
- The difference between equity and equality
- How to leverage and embrace diverse talent
Diversity, Equity and Inclusion Essentials You Always Wanted To Know
Diversity, Equity and Inclusion Essentials You Always Wanted To Know
Diversity, Equity, and Inclusion Essentials You Always Wanted To Know serves as a practical guide for organizational leaders aiming to utilize DEI initiatives as pivotal drivers of success. The book underscores the intrinsic value of diversity and fairness in fostering innovation and resilience within both internal operations and external engagements.
Dr. Denean Robinson, an educator and HR practitioner for two decades, draws on her extensive experience to explore the foundational concepts of diversity, equity, and inclusion (DEI). Addressing both the unifying and divisive aspects of these principles among leadership, the book navigates the complexities of combating systemic inequalities and biases. It emphasizes the crucial role of cultural competence and empathy in effective leadership.
Through a blend of research insights and practical field knowledge, Dr. Robinson provides a blueprint for integrating DEI principles into organizational practices such as recruitment, hiring, and promotion. She outlines essential elements including policy development, comprehensive training programs, and robust accountability measures. These frameworks are designed to ensure enduring commitment to DEI at all organizational levels, fostering a culture that thrives on inclusivity and equity.
Central to the book is a detailed framework for crafting tailored DEI strategies aligned with organizational goals and challenges. This strategic approach emphasizes the alignment of DEI initiatives with broader business objectives, establishing clear metrics for measuring impact and fostering a culture of continuous improvement.
Diversity, Equity, and Inclusion Essentials You Always Wanted To Know is poised to equip leaders with the tools and insights needed to cultivate thriving, inclusive organizational cultures that drive competitive advantage and sustainable success.
HR Interview Questions You’ll Most Likely Be Asked (Third Edition)
HR Interview Questions You’ll Most Likely Be Asked (Third Edition)
HR Interview Questions You’ll Most Likely Be Asked is a perfect companion to stand ahead above the rest in today's competitive job market. An Interview is the most crucial of all processes of recruitment as it concludes with either an offer letter or a good-bye handshake. This book is ideal for you if you are preparing for THE interview. It covers the basic to the most infamous interview questions along with proven answers and tricks to mold them in line with your professional career. HR questions likely to be asked by an interviewer are segregated into 15 pertinent categories namely Creativity, Leadership, Teamwork, Deadlines and Time Management, Dedication and Attitude, Personality, Decision making, Goals, Creative Questions, Customer Service, Background and Experience, Business Skills and Knowledge, Communication, Job Searching and Scheduling and Knowledge of the company. With all these you are all geared up for your next big Interview!
Includes:
• 225 HR Interview Questions, Answers and proven strategies for getting hired
• Dozens of examples to respond to interview questions.
•Includes most popular Real Life Scenario Questions
Learning and Development Essentials
Learning and Development Essentials
Turn Learning Into Your Organization’s Competitive Advantage
Learning and Development Essentials is a practical guide to building a strong, future-ready workforce by turning workplace learning into a driver of business growth.
Designed for Learning and Development (L&D) professionals, HR leaders, consultants, and entrepreneurs, this book goes beyond theory to help you design, implement, and measure learning initiatives that create real impact. Organized into nine comprehensive chapters, it guides you from foundational concepts to practical execution.
What You’ll Gain:
- Understanding of L&D fundamentals: Understand the difference between learning and training and explore the evolution of corporate learning.
- Strong instructional design skills: Apply Bloom’s Taxonomy, ADDIE, and SAM to create structured, accessible programs.
- Clarity on Business alignment: Conduct gap analyses and align learning strategies with organizational goals.
- Skills to use ROI measurement tools: Use Kirkpatrick and LTEM models to demonstrate ROI and secure stakeholder buy-in.
- Technology readiness: Explore AI, ML, gamification, AR/VR, and LMS platforms in L&D.
Packed with real-world case studies, implementation templates, and practical exercises, this book simplifies complex concepts into actionable frameworks you can apply immediately.
By the end, you won’t just understand learning strategy—you’ll be equipped to strengthen workforce capability, elevate organizational performance, and build high-impact learning programs that drive real business results.
If you’re ready to move from basic learning programs to effective ones that drive transformation, this is your go-to guide!
Organizational Development Essentials You Always Wanted to Know (2nd Edition)
Organizational Development Essentials You Always Wanted to Know (2nd Edition)
Organizational Development Essentials You Always Wanted to Know (2nd Edition) is a practical, accessible guide to building expertise in organizational development and change management. It combines core OD principles with modern practices, including AI-enabled insights, evolving workplace dynamics, and a focus on measurable impact.
Key Features Include:
- Complete coverage of OD fundamentals, frameworks, and planned change models, including systems thinking and action research
- Practical guidance across all 5 stages of OD interventions: Entry, Diagnosis, Implementation, Evaluation, and Institutionalization
- Updated content on using AI in data analysis and diagnosis, along with emerging organizational challenges
- Ready-to-use templates, trackers, and tools for real-world OD practice
Whether you are leading a transformation initiative or developing your OD capabilities, this book focuses on application over theory. The 2nd edition expands on the first with enhanced diagnostic approaches, deeper coverage of data collection and analysis, and practical ways to incorporate AI into OD workflows.
Authored by Ankur Mithal and Michael Kientz—practitioners with a combined 45+ years of experience across banking, BPO, non-profit, and global organizations—this book brings clarity and practical depth to every chapter.
Part of Vibrant Publishers’ Self-Learning Management Series, it serves as both a primer for beginners and a reliable reference for experienced professionals. By the end, you will be able to:
- Diagnose issues with data and AI
- Design targeted interventions
- Measure outcomes effectively
- Sustain long-term change
Organizational Development Essentials is not just a conceptual guide—it’s a practical field guide for building organizations that are effective, adaptive, and human at their core.
Compensation and Benefits Essentials
Compensation and Benefits Essentials
How do organizations determine what jobs are worth, build competitive salary structures, and create benefits programs that support both people and business goals?
Compensation and Benefits Essentials provides a clear, practical introduction to compensation management, employee benefits, total rewards, pay equity, and salary structures.
Designed for HR professionals, managers, business owners, compensation specialists, students, instructors, consultants, and those new to compensation, the book explains how compensation works inside organizations in clear, accessible language. It progresses from foundational concepts to practical applications using real-world examples, case studies, exercises, quizzes, and ready-to-use resources.
What You’ll Learn
- Build fair, competitive salary structures using job analysis, job evaluation, market pricing, and benchmarking.
- Understand total rewards, employee benefits, incentives, merit pay, and pay-for-performance.
- Address pay equity, transparency, compliance, and governance.
- Explore remote, geographic, skills-based, and global compensation practices.
- Put concepts into practice with case studies, audit tools, templates, a pay structure builder, and a compa-ratio calculator.
Develop the skills to build internally fair and externally competitive pay structures, manage salary ranges and benefits programs, connect compensation with performance, and approach pay equity and compliance with greater confidence.
Whether you're beginning a career in human resources and compensation, managing employees, developing a total rewards strategy, or looking for a practical refresher, Compensation and Benefits Essentials offers an accessible path to understanding the decisions behind workplace pay and benefits.
Financial Literacy and Economics
Financial Accounting Essentials You Always Wanted to Know: 5th Edition
Financial Accounting Essentials You Always Wanted to Know: 5th Edition
A simple guide to understanding complex financial statements.
Financial Accounting Essentials You Always Wanted to Know is back with a new and updated 5th edition! This edition includes two new chapters on the Accounting Cycle. It is a starter pack for new managers and leaders who require a foundational understanding of financial accounting terms and who need to understand why preparing a financial statement is so necessary. After reading this book, managers will be equipped with the critical tools to document finances for shareholders and prepare financial statements for their organization
This book will help one to:
- Understand why financial accounting systems are necessary
- Learn financial accounting systems and terms
- Explore the importance of a Financial Statement
- Learn about the concept of Balance Sheet
- Understand what is an Income Statement
- Learn how to create a Statement of Cash Flows
This 5th Edition contains two new chapters on:
- Accounting Cycle
- End of Accounting Cycle
Each chapter provides clear examples of the financial accounting tools and includes practice examples to help train the reader in the usage of these critical tools.
Financial Management Essentials You Always Wanted to Know: 5th Edition
Financial Management Essentials You Always Wanted to Know: 5th Edition
A simple and essential guide to making good financial management decisions
Financial Management Essentials is an essential guide to making good financial management decisions! Financial Management Essentials You Always Wanted To Know: 5th Edition provides new managers and leaders with the foundational concepts of financial management. This new and updated edition comes with an exciting new chapter on international finance, including case studies and practical examples. It offers an in-depth study on the type of financial resources companies acquire and how they utilize these assets in their business processes and activities. Each chapter provides real-world examples of financial management practices and includes practice exercises to help train the reader in the usage of these critical tools.
With this book, you will be able to:
- Understand Financial Statement Analysis
- Learn about Cost of Capital
- Learn how to Create a Capital Budget
- Understand how to Manage Working Capital
- Study Stocks and Dividends
- Explore Financial Forecasting
Macroeconomics Essentials You Always Wanted to Know
Macroeconomics Essentials You Always Wanted to Know
Learn the concepts of macroeconomics and the logic behind various economic policies adopted at national and global levels.
Macroeconomics Essentials You Always Wanted To Know is an introduction to the requisites of macroeconomics, for beginners and veterans alike.
Macroeconomics Essentials You Always Wanted To Know sheds light on the essential concepts of macroeconomics and how they affect the performance and decision-making of economies. It is imperative for entrepreneurs to understand macroeconomic basics to follow policy matters. This book will fulfill this particular need of entrepreneurs and business professionals. It will also help students of the subject brush up on the fundamentals and have a more comprehensive grasp of the advanced topics, and it will help students new to the subject get a headstart and be at par with their peers. It will help the readers by
- Providing them with an understanding of the basic concepts of macroeconomics
- Enlightening them about topics like savings, consumption and investment
- Explaining to them the concepts of money and modern banking
- Shedding light on how macroeconomic policies are formed and how they impact the world
The book also covers topics like external trade, foreign exchange markets, multilateralism in macroeconomics, business policies, and the measurement of national income. It describes the usage of essential formulas for calculations, and provides a summary at the end of every chapter, along with questions to help readers test and enhance their knowledge.
The book is authored to make it easier for people from various walks of life to get a firm grip on macroeconomics and how significantly it impacts our lives and the world we live in.
The author, Dr. Amlan Ray has 27 years of experience working in corporate, consulting, training, and educational institutions (including A.V. Birla and the TATA group).
Cost Accounting and Management Essentials You Always Wanted To Know: 5th Edition
Cost Accounting and Management Essentials You Always Wanted To Know: 5th Edition
A simple guide to making managerial decisions based oncost data
This new edition includes an exciting new chapter on Customer Profitability, updated chapter contents, and real-world examples that will help learners to understand how to use cost accounting tools to make decisions to benefit their organizations.With this book, readers will be able to:
- Explore the world of Cost Accounting
- Conduct Cost-Volume-Profit (CVP) Analysis for your company
- Learn to use Activity-based Costing
- Understand concepts of Cost Allocation and Control
- Make decisions using relevant cost information
- Discover the difference between Customer and Product Profitability Analysis
Cost Accounting & Management Essentials is ideal for working professionals moving into management roles. This book will also be useful to senior management and individuals who need to understand cost accounting numbers.
Principles of Economics Essentials You Always Wanted To Know
Principles of Economics Essentials You Always Wanted To Know
- Learn economics in a simplified manner
- Discover the ten guiding principles of economics
- Understand the nuances of demand and supply
- Gain knowledge about different market structures with global examples
- Know everything about firm theories and cost structures
- Get insights into macroeconomics and the role of aggregate demand
Get an all-encompassing guide to the world of economics
Principles of Economics Essentials You Always Wanted To Know is a complete yet compact for anyone wanting to learn the fundamentals of economics. It equips readers not only with theoretical knowledge but also practical tips and strategies. The book’s conversational tone and easy-to-understand language help readers grasp complex concepts with ease.
The book is especially beneficial for someone wanting to understand how the principles of economics can be applied to real-life decision-making in business, life, and policy making.
The complex concepts in this book are simplified to their easiest essentials and explained with practical examples from all over the world, which makes it suitable for students beginning to pursue the subject academically. On the other hand, the practical tips and usable explanations aim to benefit professionals looking to learn more about economics.
The quiz questions at the end of every chapter help readers test their knowledge. The book also includes readily usable downloadable templates for professionals in the field.
This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.
Personal Finance Essentials You Always Wanted to Know
Personal Finance Essentials You Always Wanted to Know
Personal Finance Essentials You Always Wanted to Know is a guide that will help you understand money and manage it like a pro.
Do you break out into a sweat at the mention of the word ‘financial planning?’ Do you often struggle with meeting your expenses? Do you worry about the future and ensuring your financial stability? And is the time for filing tax returns stressful for you?
Countless others go through the same experience, but it need not be this way.
This book answers all your pressing questions about finance and many more. It makes an effort to remove the fear that is often associated with the subject of finance by offering all the essentials in a conversational manner to engage the readers. Packed with fun facts and quizzes, it tackles subjects that constitute the world of personal finance which everyone has to deal with, whether we like it or not. With the help of this book, you will:
- Learn how to budget, save, and invest for your future.
- Get an overview of home ownership, taxation, insurance, and retirement planning.
- Calculate your income, expenses, and budget using practical templates.
- Become better at managing your finances.
Personal Finance Essentials is a ready reckoner for individuals who would like to know more but do not know where to start. It could be you and me, or students beginning a course in Finance, or youngsters exploring different lines of education and career. It could also be an organization attempting to help employees understand money management. This book has something for everyone.
It is a part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.
Microeconomics Essentials You Always Wanted To Know
Microeconomics Essentials You Always Wanted To Know
A go-to guide to understanding the building blocks of Microeconomics
Microeconomics Essentials You Always Wanted To Know has the answers to all your questions. The book shows how the demand of consumers affects the market supply and how price is a major determinant of them. Next, the book goes on to explain consumer behavior with the help of cardinal and ordinal utility approaches. The book dives deep into the functions of markets and the roles that they play in a booming or receding economy. Lastly, it touches upon the topic of international trade and its advantages for a country. It contains plenty of examples that are relevant to the real world which will make it easier for you to grasp the concepts.
Microeconomics Essentials You Always Wanted To Know is a go-to guide for understanding all the crucial concepts that form the building blocks of microeconomics.After reading this book, readers will:
- Understand the basic concepts of Microeconomics
- Learn the relationship between demand and supply
- Get to know the various types of markets
- Discover how prices of goods and services are determined
- Understand the theory of factor pricing
- Appreciate policy decisions related to taxation, interest rate, and international trade
Corporate Finance Essentials You Always Wanted to Know
Corporate Finance Essentials You Always Wanted to Know
Corporate Finance Essentials You Always Wanted to Know
Self-Learning Management Series | Vibrant Publishers
- Comprehensive coverage of corporate finance
- Ideal for aspiring finance managers, entrepreneurs, curious non-finance professionals, and management students
- Real-world examples, solved numerical problems, and case activities for practical application
- Chapter summaries and quizzes for reinforced learning
If you have ever wondered how companies decide where to invest their money, how they raise capital, or why financial mismanagement leads to business failure, Corporate Finance Essentials You Always Wanted to Know is your definitive guide. Authored by Makarand Bhopatkar, a finance educator with over 25 years of experience, this book is crafted for aspiring corporate finance managers, entrepreneurs, curious non-finance professionals, and management students seeking a practical structured introduction to corporate finance.
The book covers the full spectrum of corporate finance decisions; from understanding different business structures and corporate governance to analyzing financing decisions, investment appraisal techniques, working capital management, dividend policy, and financial forecasting. A dedicated appendix on financial mathematics and financial statement analysis provides additional support for readers who need foundational grounding.
Unlike dense academic textbooks, this book presents concepts in simple language supported by illustrative examples and real-world company examples, making it accessible without sacrificing depth. Each chapter ends with a summary and quiz, while selected chapters include case activities to reinforce practical application.
After reading this book, you will be able to:
- Understand corporate structures and the various sources of capital
- Evaluate financing options and decode optimal capital structure
- Learn capital budgeting and working capital management
- Analyze dividend distribution and forecast financial statements
- Navigate international corporate finance
Part of Vibrant Publishers' Self-Learning Management Series, Corporate Finance Essentials You Always Wanted to Know serves as a valuable resource for developing financial acumen that complements your existing expertise and advances your professional career.
Business and Entrepreneurship
Agile Essentials You Always Wanted To Know (2nd Edition)
Agile Essentials You Always Wanted To Know (2nd Edition)
- Complete coverage of Agile fundamentals
- Practical Scrum framework implementation
- Dedicated chapter on Agile in hybrid and remote settings
- Solved examples and practice exercises for concept reinforcement
Master Agile Project Management—From Fundamentals to Remote Team Leadership!
If you're looking to optimize workflows, adapt to changing requirements, and deliver projects faster, Agile Essentials You Always Wanted to Know (2nd Edition) is your complete guide to understanding and implementing Agile.
Co-authored by Kalpesh Ashar (MBA, CSM, PMI-ACP, with more than 21 years of global experience) and Sandeep Rana (a product and program management professional who has worked with Apollo Global Management, PayU, Safran, and HSBC), the book balances clear theory with real-world insights.
The book progresses systematically from the Agile Manifesto to planning, execution, tracking, reporting, and leading teams. What sets this edition apart is the NEW Chapter 7: Agile in Remote Teams, which addresses the realities of hybrid work, distributed collaboration, accountability in virtual environments, and the need to maintain team trust and psychological safety.
Additionally, two complete case studies—including building a research access platform with Scrumban—provide practical application of key concepts.
After reading this book, you'll be able to:
- Apply Agile values and principles to diverse projects
- Implement Scrum roles, events, and artifacts
- Track progress and communicate using Agile reporting tools
- Lead high-performing Agile teams in co-located and remote settings
Part of Vibrant Publishers' Self-Learning Management Series, this book serves as an essential resource for beginners, project managers, and executives driving Agile transformation in modern, distributed work environments.
Business Strategy Essentials You Always Wanted To Know (Second Edition)
Business Strategy Essentials You Always Wanted To Know (Second Edition)
- Business Strategy concepts explained in a simplified way
- Fundamentals and important strategies included
- Practical approach for application by business & working professional
A guide to identifying a company’s current strategy and executing new, transformative strategies that will boost the overall business.
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of strategy. You will learn how to identify your company’s current strategy and how strategy differs at different levels of an organization. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of business strategy will provide you the fundamentals with a 21st-century point of view.
Business Strategy Essentials You Always Wanted To Know gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book, you should be able to:
- Define strategic statements in an organization, understand its functions and elements
- Understand industry life cycles and industry structures
- Understand Porter’s Five Forces and its effect on strategic analysis and development
- Understand strategy formulation and strategy levels
- Understand strategy execution do’s and don’ts
- Read case studies and identify salient points
Principles of Management Essentials You Always Wanted To Know
Principles of Management Essentials You Always Wanted To Know
- Understand the different types of organizational structures
- Uncover the myriad roles of a manager
- Know the difference between leaders and managers
-
Learn to manage employees and maintain customer relationships
A pragmatic guidebook for ushering into the role of a manager
In the 3rd edition of Principles of Management Essentials You Always Wanted To Know, you will uncover the myriad functions of a manager and prepare yourself to take on a managerial role. This new edition has an additional chapter on International Business and Management and multiple-choice quizzes at the end of each chapter.
The book will show you what good managers and leaders look like along with their roles and functions. As a manager, you will learn to become a leader with smart decision-making, conflict resolution, and problem-solving skills. Along with getting a working knowledge of quality management, operations, and organizational culture after reading this book, you will also be introduced to the world of business and management outside the borders of your own country in the new chapter on International Business and Management.
The book deals with a yet more important skill that you should have as a manager - people management. Whether it is managing or motivating employees, dealing with vendors, or maintaining good customer relationships, all the key functions of a manager are addressed in the book.
This book will be a useful guide for new managers, undergraduates, entrepreneurs, as well as working professionals for learning the principles of management.
Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management series that helps working professionals move into management roles.
Business Law Essentials You Always Wanted To Know
Business Law Essentials You Always Wanted To Know
Some notable features of this book are:
- Coverage of general laws such as contract laws to very specific laws such as securities laws
- Coverage of laws that are recently developing, such as laws relating to data protection
- Explanation of the rationale behind the laws and features of laws in simple, jargon-free language
- Questions at the end of each chapter to test your understanding of the chapter rather than your memory.
- Explanations against the backdrop of real-world scenarios and examples
Business Law Essentials You Always Wanted To Know is a simple yet comprehensive introduction to the laws that impact businesses in the US.
It is not advisable for a business founder or owner to be completely unaware of the implications of the legislation on their business and depend totally upon a lawyer to advise and guide them. Business owners must have a working knowledge of the law in their own country so that they can avoid trouble and adhere to the laws.
Business Law Essentials is a compact but handy guide for learning about business laws in the US. Whether you are a student on the verge of beginning your career, a new business owner, or an employee, this book will provide you with a deep understanding of the legal limits within which an organization should function and how an organization interacts with the regulators for the specific business sector.
This book will give you a headstart into the field of business law and an ability to know where exactly to look, in the event an in-depth understanding of the laws is required.
Business Plan Essentials You Always Wanted To Know
Business Plan Essentials You Always Wanted To Know
- Recognize the importance of a business plan
- Formulate a well-structured business plan
- Analyze their market and write a marketing and operational plan
- Discover various techniques for forming a business plan with the help of samples relevant to the real world.
A practical guide for business students, entrepreneurs, and veteran business owners for creating an effective business plan
A crucial factor that influences the success of a business is a Business Plan. Without a business plan, an organization crumples down.
Business Plan Essentials You Always Wanted to Know provides all the necessary hands-on tips and pieces of advice you will need to produce a pragmatic and useful business plan.
The book provides business plans and strategies for non-profit organizations, small service businesses, manufacturing businesses, and project developments with abundant samples that offer quick and smooth guidance about how to successfully bring a great business plan to life.The book simplifies all the necessary procedures you should follow in drafting your business plan and editing it in order to turn it into a powerful document that will streamline your adventure into entrepreneurship.
After reading this book, you will understand
- Basics of An Effective Business Plan
- How to Successfully Do Your Own Marketing and Market Analysis
- How to Make Financial Projections in Your Business Plan
- The Best Tricks for Designing and Editing a Useful Business Plan
Principles of Management Essentials You Always Wanted To Know (2nd Edition)
Principles of Management Essentials You Always Wanted To Know (2nd Edition)
International Business Essentials You Always Wanted To Know
International Business Essentials You Always Wanted To Know
Unlock global success with International Business Essentials You Always Wanted to Know. This foundational guide is ideal for entrepreneurs, students, and professionals who want to navigate the financial and strategic complexities of today’s global marketplace. Covering key topics from trade and currency dynamics to cultural intelligence, this book informs business planning by simplifying the forces that shape modern international business.
You’ll Learn About:
- Global market entry strategies necessary for expanding into new markets
- Cultural intelligence models that demystify cultural differences, helping you build adaptable skills for successful global interactions
- Risk mitigation strategies to address currency fluctuations, tariffs, and other dynamic conditions
- Financial tools and strategies that help companies thrive in competitive, interconnected world markets
- Frameworks for navigating political and economic risks and opportunities
Prepare to succeed in any international business environment with this essential resource—your key to building expertise in global commerce.
Entrepreneurship Essentials You Always Wanted To Know
Entrepreneurship Essentials You Always Wanted To Know
Learn the fundamentals of becoming a skillful and successful entrepreneur
The book covers the fundamental areas that you should know about like:
- Identifying business opportunities and leveraging them
- Developing a product/service that solves a genuine problem
- Setting up a company and registering it
- Creating a business plan for your business
- Segmenting markets and customers according to your business requirements
- Marketing your product and tackling competitors
Whether you are an aspiring entrepreneur or an experienced business owner, Entrepreneurship Essentials You Always Wanted To Know is full of many entrepreneurial insights that you can tap from. It entails all the necessary steps you can take to become successful in your pursuits to build and maintain a flourishing business.
Dipping your legs in the sea of competitive businesses and experienced business owners can look daunting. But, if you build a strong foundation for your business and yourself, you can also become a successful entrepreneur. Entrepreneurship Essentials is a primer for people looking to try their hands at entrepreneurship. It talks about what it takes to be a successful business owner and the challenges that arise in the path and provides all the necessary answers to the questions you may have about how to create, manage, and direct a business to profitability.
This book does not just state the theories of entrepreneurship but makes learning a fun process with interesting facts, discussion questions, and real-world examples. This self-learning book is also ideal for business students who want to learn about entrepreneurship as it is written in an easy-to-grasp language and comes with online resources to enhance the learning process.
Business Communication Essentials You Always Wanted To Know
Business Communication Essentials You Always Wanted To Know
A deep dive into the nuances of effective business communication
Business Communication Essentials You Always Wanted to Know is a tell-all book on the theme of Business Communication. If you have been struggling with designing and implementing an effective business communication strategy in your organization, this book will be of immense help to you.
Business Communication Essentials simplifies the processes of business communication in a way no other book has dealt with the subject-matter. It highlights the essential steps that must be taken at any time to transform your business communication approaches.
Reading this book will provide you with all the secrets of powerful and effective business communication. Whether you are a student or a C-suite executive, the pragmatic and easy procedures for achieving quality and top-notch business communication practices that you will discover in this book are truly invaluable.
You will gain an understanding of the following:
- Types of business communication and its importance for business growth
- Audience demographics and drafting relatable business messages
- How to communicate effectively in this fast-paced world
- Some modern tools for effective business communication
This book is written in a conversational tone and is packed with fun examples that will aid the learning experience.
Business Ethics Essentials You Always Wanted To Know
Business Ethics Essentials You Always Wanted To Know
- Understand complex ethical frameworks and apply them practically
- Navigate leadership challenges to drive sustainable organizations
- Learn seven ethical tests to guide your decision-making across scenarios
- Gain knowledge of global sustainability standards and regulations
- Solve ethical dilemmas effectively and build socially responsible companies
- Prepare for future business ethics challenges with insights into emerging trends
In today’s dynamic business landscape, ethical behavior isn’t just a virtue—it's a necessity. Business Ethics Essentials You Always Wanted To Know provides an insightful understanding of the principles, challenges, and applications of ethics in business. Written in an engaging and accessible tone, it simplifies complex ethical concepts with real-world examples.
This book offers well-rounded strategies and governance-related best practices for entrepreneurs, leaders, and professionals to align everyday decisions with long-term success and stakeholder well-being. It also enables individuals and businesses to reflect on the latest developments and research in business ethics.
Business Ethics Essentials is your roadmap to making integrity a core business asset. It will help you succeed in today’s ever-evolving environment while staying true to your values. It equips you with global perspectives on the role of ethics in finance, marketing, and human resource management in a volatile business world.
The quiz questions at the end of every chapter help readers test their knowledge. The book also includes practical tools, ready-to-use downloadable templates, and online resources for professionals in the field. It is part of the Self-Learning Management Series designed to help you learn essential management lessons.
Principles of Management Essentials - SPECIAL EDITION FOR COB300: INTEGRATIVE BUSINESS - JMU
Rs. 7,800.00 INR
Unit price perPrinciples of Management Essentials - SPECIAL EDITION FOR COB300: INTEGRATIVE BUSINESS - JMU
Rs. 7,800.00 INR
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Public Speaking Essentials You Always Wanted to Know
Public Speaking Essentials You Always Wanted to Know
Turn Your Voice into Your Most Powerful Tool with Public Speaking Essentials You Always Wanted to Know
Public Speaking Essentials You Always Wanted to Know is your ultimate guide to mastering the communication skills that inspire, persuade, and connect with any audience. Perfect for professionals, leaders, educators, and anyone who needs to speak confidently, this book blends time-tested strategies with practical, easy-to-apply techniques.
Across 13 well-structured chapters, you’ll learn how to:
- Build confidence and overcome stage fright
- Structure and refine impactful speeches
- Analyze and engage your audience effectively
- Apply storytelling, persuasion, and rhetoric to keep listeners hooked
- Use your voice, tone, and body language to command attention
- Handle impromptu speaking situations with ease
- Solve common presentation challenges
- Develop the mindset and presence of a professional speaker
Special emphasis is placed on audience connection—understanding who you’re speaking to and tailoring your message for maximum impact. This book also provides tips for maintaining composure under pressure and delivering with authenticity.
Part of the Self-Learning Management Series, this book is designed for self-paced learning and is perfect as a reference guide for speakers. Whether you’re preparing for a career-defining presentation, leading workshops, or speaking at conferences, you’ll have a reliable framework for success.
Your ideas deserve to be heard. Public Speaking Essentials You Always Wanted to Know will help you share them with clarity, confidence, and conviction.
The Profitable Good: A Bold Playbook for Sustainable Business Growth
The Profitable Good: A Bold Playbook for Sustainable Business Growth
Step into the future of business with a playbook that turns sustainability into your most powerful competitive edge.
In today's rapidly evolving business landscape, sustainability isn't just an ethical choice; it's a strategic imperative. The Profitable Good: A Bold Playbook for Sustainable Business Growth (The Profitable Good) is a hands-on guide for entrepreneurs, intrapreneurs, impact-driven leaders, and professionals who want to build businesses that are both profitable and deeply responsible. Instead of treating sustainability as a marketing slogan or a CSR add-on, this book shows you how to weave it into the core of your business model.
Author Dr. Tamara Stenn, an accomplished economist, Fulbright Scholar, and entrepreneurship expert with over four decades of experience, has distilled her knowledge into this comprehensive guide. Through her work founding KUSIKUY Clothing Co., A Perfect Seed, and The Sustainability Lens Game® LLC, she brings an unparalleled real-world perspective to sustainable entrepreneurship.
The Profitable Good introduces readers to foundational concepts like the BMC, the Four Ps of Sustainability (People, Planet, Profit, and Purpose), the Four Pillars of Fair Trade (Institutions, Consumers, Producers, Government), and the Four Lenses of Sustainability (Resources, Health, Policy, Exchange). Each chapter features inspiring case studies from notable companies, such as Tony's Chocolonely and Grove Collaborative, showcasing how real businesses have overcome challenges to achieve sustainable success.
Through interactive exercises, relatable examples like the lemonade stand venture, and real-world tools like SWOT analyses and the entrepreneurship self-assessment, you will learn how to build impact into your operations, sales strategies, partnerships, and financial models. Using a hands-on, applied learning approach that incorporates downloadable templates, quiz questions, and practical tips throughout, The Profitable Good transforms sustainability theory into actionable business practice.
After reading it, you'll be able to:
- Embed sustainability into any business model using the Business Model Canvas
- Identify your entrepreneurial strengths through self-assessment tools
- Build competitive advantage through sustainable strategies
- Strengthen community impact with inclusive business practices
- Communicate your sustainability message effectively to stakeholders
- Leverage new market opportunities to create measurable social and environmental impact
The Profitable Good is ideal for operations and supply chain leaders, nonprofit and community leaders, entrepreneurs, professionals, marketing storytellers, and sustainability and impact practitioners who want to design the future of business.
Business Sustainability Essentials You Always Wanted to Know
Business Sustainability Essentials You Always Wanted to Know
- Explore comprehensive coverage of key sustainability frameworks
- Learn from real-world global case studies and cross-functional integration examples
- Apply your knowledge with downloadable templates, ESG toolkits, and quizzes
Gain the expertise needed to lead responsible and sustainable business transformation.
Business Sustainability Essentials You Always Wanted to Know provides a clear and practical guide to integrating environmental and social responsibility into modern business strategy. Designed for business leaders, sustainability professionals, and aspiring ESG experts, the book traces the evolution of sustainability from its theoretical foundations to its real-world application across finance, marketing, operations, human resources, and governance.
Authored by Dr. Ritika Mahajan faculty at MNIT Jaipur, UN Environment Programme contributor, and architect of sustainability management curricula across top Indian and global institutions this book distills decades of academic research and real-world consulting into a reader-friendly, actionable resource. Readers also gain access to exclusive online resources, including ready-to-use templates and toolkits for CSR proposals, GRI-based reporting, stakeholder engagement, ESG training, and materiality matrices.
The book further includes chapter summaries, activities, and quizzes to reinforce key concepts and support applied learning.
After reading this book, you will be able to:
- Navigate global ESG standards and reporting frameworks
- Integrate sustainability across core business functions
- Lead organizations with ethical, sustainability-focused leadership
Part of Vibrant Publishers’ Self-Learning Management Series, this book equips readers with the knowledge needed to build impactful sustainability strategies in today’s evolving business landscape.
Business Strategy Essentials You Always Wanted to Know (3rd Edition)
Business Strategy Essentials You Always Wanted to Know (3rd Edition)
Why do some organizations consistently outperform their competitors while others struggle to keep up?
The answer often comes down to strategy. Business Strategy Essentials You Always Wanted to Know (3rd Edition) is a practical guide to understanding strategic management—from analyzing industries and competitors to formulating and executing strategies that deliver results.
Key Features include:
- Comprehensive coverage of strategic management fundamentals
- New chapter on AI and competitive advantage
- New coverage of Objectives and Key Results (OKRs)
- Real-world case studies featuring Walmart, BMW, and Apple
- Chapter summaries and quizzes to reinforce learning
Learn how to evaluate industry life cycles and competitive forces, scan the external environment, develop business- and corporate-level strategies, and navigate diversification, mergers and acquisitions, and organizational change.
New to this Third Edition is coverage of Objectives and Key Results (OKRs) for aligning strategy with execution, along with a new chapter on artificial intelligence (AI) as a strategic tool for competitive advantage.
After reading this book, you'll be able to:
- Evaluate industries and competitors using proven strategic frameworks.
- Formulate business- and corporate-level strategies for sustainable competitive advantage.
- Understand diversification, mergers and acquisitions (M&A), and organizational structure.
- Apply OKRs and AI to strategic planning and decision-making.
Part of Vibrant Publishers' Self-Learning Management Series, this book is an essential resource for managers, entrepreneurs, consultants, and business students seeking to strengthen their strategic thinking and make better business decisions.
Modern Marketing and Sales
Ever wondered how the internet knows exactly what you want—sometimes before you do? Digital Consumer Behavior Essentials reveals the digital psychology and marketing science behind it.
In today’s hyperconnected world, you aren’t just browsing—you’re being shaped. Every search, swipe, and click fuels data-driven systems that predict who you are, what you desire, and what you’ll buy next.
Digital Consumer Behavior Essentials pulls back the curtain on the algorithms, behavioral science, and digital marketing strategies that quietly influence your choices. When you understand how digital consumer psychology works, you gain a powerful advantage in a marketplace built on persuasion.
Inside, you will uncover:
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How your customer journey is engineered online, from awareness to post-purchase behavior.
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How your cognitive biases intensify in digital environments — including social proof, scarcity, and choice overload.
- How AI, personalization, and marketing analytics influence what you see, trust, and choose.
- How e-commerce platforms, social commerce, and digital communities shape your loyalty.
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What keeps your attention hooked on social media — algorithms, influencers, and engagement loops that drive online behavior.
- The future of digital marketing and consumer behavior—AR shopping, conversational AI, subscription models, and seamless payment systems.
With real case studies and actionable insights, this book gives you the clarity to understand and ethically influence digital consumer behavior in your work.
Part of the Self-Learning Management Series, Digital Consumer Behavior Essentials is designed for self-paced learning and serves as a practical reference for professionals and marketers. Whether you’re developing marketing strategies, optimizing digital products, or teaching courses on consumer behavior, you’ll gain a clear framework to understand, analyze, and ethically influence online consumer decisions.
Digital Marketing Essentials You Always Wanted to Know
Digital Marketing Essentials You Always Wanted to Know
- Digital marketing basics and fundamentals
- How to create a content marketing framework
- Critical components of social media marketing
- Key metrics for digital marketing success
A hands-on guide to implementing winning digital marketing strategies that will lead to skyrocketing sales revenues.
The Internet has changed how we communicate, and how we tell our story, including how we market products. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in this digital age. The vast amount of data that can be generated (Big Data) certainly makes marketing management more complex- but also lets you understand your market better than ever before.
Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to help you understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.
Whether you are a beginner looking to understand the basics of digital marketing or an expert marketer searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve all of your goals.
Social Media Marketing Essentials You Always Wanted To Know
Social Media Marketing Essentials You Always Wanted To Know
Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you-
- Learn the process of coming up with a marketing strategy
- Navigate through the sea of social media platforms and create platform-specific content
- Explore hashtags: Know when, where, and how to use them
- Understand the metrics and evaluate your social media marketing strategies
The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
Services Marketing Essentials You Always Wanted to Know
Services Marketing Essentials You Always Wanted to Know
This book will help you to :
- Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence
- Learn the different models of service quality
- Gauge consumer wants and perceptions to meet their expectations
- Improve your service design to make it efficient
- Create a pricing strategy according to your service business type
Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.
Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.
The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life.
Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide.
This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.
Sales Management Essentials You Always Wanted To Know
Sales Management Essentials You Always Wanted To Know
- Do you want to know about various sales promotion tools to maximize sales revenue in your organization?
- Are you looking for ways to handle conflict situations in sales management?
- Do you want to know why sales force management is so important?
Sales Management Essentials is a ready reckoner on sales management fundamentals and their practical applications!
Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) Or perhaps you want to conduct sales promotions and require effective sales promotion techniques that will help you succeed.
This book will help you to:
- Understand all aspects of sales management functions
- Learn how to manage the sales channels and sales-force
- Discover the relationship between sales and marketing
- Study various selling tools, sales techniques, and sales strategies
- Explore various sales promotion activities to increase sales
- Learn channel conflict management and resolution skills
The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals who teach sales and marketing management courses.
Marketing Management Essentials You Always Wanted To Know (3rd Edition)
Marketing Management Essentials You Always Wanted To Know (3rd Edition)
A modern marketer’s playbook to create value for your organization and its customers
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional.
In this book you will:
- Learn how to build a marketing plan,
- Get an understanding of the various marketing specialization areas,
- Pick up approaches and resources to demonstrate marketing return on investment,
- Grasp how to self-evaluate your skills and competencies
The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers.
The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation.
By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.
Consumer Behavior Essentials You Always Wanted To Know
Consumer Behavior Essentials You Always Wanted To Know
- Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology.
- Tribal marketing decoded: Learn how to target "tribes" for deeper connections.
- Actionable insights: Apply marketing concepts in practical and simple ways.
- Suitable for all levels: Benefits managers, marketing executives, and students alike.
In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business’s success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments—or "tribes"—to create lasting relationships.
Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will:
- Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups.
- Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe.
- Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations
- Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success.
The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.
Market Research Essentials You Always Wanted to Know
Market Research Essentials You Always Wanted to Know
Navigate market complexities with a solid understanding of market research fundamentals
Learn the practice of market research and improve your ability to navigate market complexities.
Market Research Essentials You Always Wanted to Know walks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting.
The book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice.
With its theoretical concepts, practical examples, and quizzes, Market Research Essentials offers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals.
You will gain an understanding of the following from this book:
- The importance and value of the practice of market research
- How to define and apply different market research methods and data types
- How to ask the right questions to land on the best market research approach
- The key components in the market research process
- A view of what the future holds for market research
This book is part of the Self-Learning Management Series, and serves as a valuable guide to develop your expertise and advance your career in the field of market research.
Modern Advertising Essentials You Always Wanted to Know
Modern Advertising Essentials You Always Wanted to Know
- Understand why people buy and how to drive decisions.
- Discover strategic advertising models used by top agencies.
- Explore how Artificial Intelligence (AI) is shaking up the industry.
- Discover effective social media and influencer marketing tactics.
- Optimize your campaign’s performance using advertising math.
From foundational concepts to future-facing tactics, this book is more than a guide—it’s a toolkit for creating advertising that captivates, converts, and delivers real results.
Modern Advertising Essentials You Always Wanted to Know (Modern Advertising Essentials) begins with the evolution of advertising and explores how the shift from traditional media to AI-powered campaigns is redefining the way brands connect with audiences. Further, it explains the psychology of consumer decisions, including the subconscious cues, cognitive biases, and emotional triggers that drive why people buy.
This book breaks down advertising’s biggest wins and failures, using practical examples and case studies. It is an easy-to-use resource on the art and science of modern advertising for entrepreneurs, leaders, and professionals. It helps you learn what Nike, Apple, and Spotify discovered about storytelling to win hearts, and how missteps have cost other brands millions of dollars.
Whether developing your first campaign or optimizing high-profile marketing campaigns, Modern Advertising Essentials provides actionable solutions to help you build brand influence, engage with your audience, and drive quantifiable results. The book also comes with ready-to-use downloadable templates and online resources for professionals in the field. Modern Advertising Essentials is part of the Self-Learning Management Series, designed to help you learn essential management lessons.
Brand Management Essentials You Always Wanted to Know
Brand Management Essentials You Always Wanted to Know
- Learn how strong brands stand out through strategy and positioning
- Understand the science behind building brands with lasting impact
- Craft and communicate a unique value proposition
- Use practical tools to strengthen your brand across all touchpoints
Create a Brand That Leads, Not Just Competes!
In an overcrowded marketplace filled with countless products and ever-expanding brand options, standing out is no longer optional—it’s essential. Before your product even gets a chance to prove itself, your brand identity is already doing the talking. Brand Management Essentials You Always Wanted to Know is your practical guide to building a brand that not only captures attention but earns trust and drives lasting impact.
Structured in eight concise chapters, the book walks you through the full brand lifecycle—from purpose and audience insight to positioning, experience design, and performance management. Grounded in real-world applications, each chapter blends clarity with action: data-lite frameworks, illustrative case examples, and modular templates support focused planning and informed execution. From technology and retail to B2B services, the tools are designed to fit your sector and your schedule.
What You’ll Learn:
- Practical tools for audience segmentation and persona building that guide decisions.
- Ways to craft a compelling value proposition and express it consistently across every customer touchpoint.
- An agile approach for monitoring brand health and refining messages or offerings as markets shift.
If you're preparing for a campaign, aligning teams, or evolving your brand without a full rebrand, Brand Management Essentials equips you to lead with focus, act with confidence, and build a brand that stands the test of time.
Leadership and Personal Development
Labor Relations Essentials You Always Wanted to Know
Labor Relations Essentials You Always Wanted to Know
Get ready to master labor relations—one of the most essential skills for workplace success!
Labor relations shape every aspect of working life, from hiring and compensation to workplace protections and employee voice. Yet for many professionals, this critical field remains shrouded in complexity, legal jargon, and outdated perspectives. Labor Relations Essentials You Always Wanted to Know changes that by delivering a comprehensive, accessible guide to understanding and navigating modern workplace dynamics.
Key features include:
- Historical foundations and landmark legislation analysis
- Practical dispute resolution and conflict management strategies
- Union organization and collective bargaining insights
- Future trends, including AI, globalization, and demographic shifts
- Interactive learning with case studies, quizzes, and practical examples
- Cross-border perspectives from an experienced legal practitioner
This book serves working professionals who need to understand their rights and responsibilities, entrepreneurs and HR professionals seeking practical management insights, and students requiring a clear introductions to labor relations concepts.
Author Ritambhra Kalra, a seasoned litigating attorney with 9+ years of experience across civil, criminal, corporate, and labor law, brings unique cross-border expertise from advising clients in both India and the United States.]
Part of Vibrant Publishers' Self-Learning Management Series, this book serves as your essential guide to mastering labor relations in an era of rapid workplace transformation.
Better: A Guidebook to a New and Improved You
Better: A Guidebook to a New and Improved You
At the foot of his dying wife’s hospital bed, Jamie Turner received what he calls the "most difficult gift" of his life: the realization that, despite his professional success as an author and CNN contributor, he had spent twenty-three years of marriage physically there but never truly present. This devastating moment of clarity became the catalyst for a radical personal transformation—and the blueprint for this book.
In Better: A Guidebook to a New and Improved You, Turner moves beyond generic self-help to provide a science-based manual for upgrading your personal and professional "operating system."
The book is structured around a unique, actionable framework called The Four Ms:
- Mindset: Learn to reframe limiting beliefs and rewire your neural networks to see challenges as opportunities for growth.
- Mentoring: Master science-based communication techniques to build deeper, more reciprocal connections and turn conflict into collaboration.
- Management: Discover practical strategies to manage your mental and physical well-being through a biological understanding of the "human energy field."
- Marketing: Develop a personal brand that authentically reflects your "better self" to the world.
Turner blends heart-wrenching experiences with rigorous scientific inquiry, exploring how our thoughts create neurotransmitters that shape our physical reality. From the electromagnetic fields generated by the heart to the "unspoken rules" of high-stakes leadership, Better provides a comprehensive guide for anyone who feels they are "climbing the next mountain" but missing the life right in front of them.
Engaging, vulnerable, and deeply practical, this book teaches you how to stop wallowing in the past and start using your history to build a future of presence, influence, and purpose. It’s time to stop dreaming about "what’s next" and start becoming the version of yourself the world—and your loved ones—deserve.
Leadership Essentials You Always Wanted To Know
Leadership Essentials You Always Wanted To Know
The reader will gain an understanding of the following from this book:
● Attributes of effective leader
● Different roles of leader
● Impact of setting and context on leaders choices
● Integration of ethics into best practices
● Trends influencing the evolution of leadership in the 21st century
Learn what it takes to be a strong leader who can guide any team to success!
Have you ever wanted to know how to become the type of person that others look to for guidance? In Leadership Essentials You Always Wanted to Know, you will learn what it takes to be a strong leader who can guide any team to success.
Driven by the latest research on leadership, this straight-forward guide breaks down not only the traits of highly effective leaders, but also how to use those traits in a variety of situations. You do not need to be in a leadership position to benefit from the lessons detailed in this book. Aside from defining the concepts of leadership and motivation, the book explores the best practices of effective leadership and the core competencies of influential leaders. It also offers insight into real-world challenges that have been faced--and overcome--by thriving organizations. With chapter summaries, quizzes, and online resources to reinforce concepts, Leadership Essentials You Always Wanted to Know is a power-packed resource that will guide you towards becoming a better leader.
Decision Making Essentials You Always Wanted to Know: A Practical Guide to Heuristics, Probability, Game Theory, Scenario Planning, & Effective Decision Making
Decision Making Essentials You Always Wanted to Know: A Practical Guide to Heuristics, Probability, Game Theory, Scenario Planning, & Effective Decision Making
- Introduction to Decision Making
- Scenario Planning and Prediction Markets
- Group Mechanics
- Heuristics and Programmed Decisions
- Probability and Base Rate Neglect
Make tough decisions with this dynamic toolbox of decision analysis techniques to transform the business!
Decision Making Essentials You Always Wanted to Know prepares new managers and leaders to assess tough decisions they face- and eventually make the right choice- by providing them with a tool box of decision analysis techniques to help them understand and analyze the decisions they make.
The chapters describe key techniques of decision analysis, including:
- Cognitive biases and Prospect Theory
- Heuristics
- Probability and Expected Value
- Bayes Theorem
- Multi-attribute decision making, including the SMART, Elimination by Aspects, and Even Swaps methods
- Game Theory
- Prediction Markets
- Brainstorming and Groupthink
- Black Swan Events
Each chapter provides clear examples of the decision making tools and includes practice examples to help train the reader in using these critical tools.
India’s Road to Transformation: Why Leadership Matters
India’s Road to Transformation: Why Leadership Matters
Documenting Prime Minister Narendra Modi’s pragmatic leadership to transform India into a superpower!
India’s Road to Transformation: Why Leadership Matters describes the critical role of political leadership in India which began post-independence until this present age.
Since India’s independence from Britain in 1947, it has been governed by 14 prime ministers, some of whom contributed immensely to its socio-economic development than others. The book shows how using Mahatma Gandhi’s unifying philosophy to rally all Indian people together, great prime ministers such as Jawaharlal Nehru, Indira Gandhi, Atal Bihari Vajpayee, Manmohan Singh, and now Narendra Modi have channeled their energy, power, and political influence to significantly improve the livelihood of the Indian people through their economic and social transformative agendas.
India’s Road to Transformation: Why Leadership Matters is not your typical history book about India; it is a well-researched and neatly documented role of leadership for India’s development, joining the historical dots of socio-economic successes achieved by each predominant Indian government since 1947.
By reading this well-prepared book, you will discover:
- The historical values and structures of India and how they changed over time due to varying political processes and internal strife.
- India’s diversification of its economic activities from an agrarian community to a merchant/trade society and now to a technologically advanced, modern country.
- The transformative actions/steps taken by some prominent Indian leaders, from Nehru to Modi, learning how their timely and effective socio-economic programs saved India from collapsing.
- Some comparative economic yardsticks between India, China, Japan, and the Southeast Asian nations.
- Important suggestions from the authors of this book about how India can sustain its current growth rate and eventually become a superpower such as the US and China.
Time Management Essentials You Always Wanted To Know
Time Management Essentials You Always Wanted To Know
With this book, you will learn to:
- Maximize time in the day and not lose or waste time
- Synchronize work and home tasks on the same day
- Prepare for a scheduled event
- Master the skills to work remotely and juggle home tasks simultaneously
Time management is an art that either comes naturally or needs to be learned. It is a greatly useful life skill that will help you manage multiple things with ease. Time Management Essentials You Always Wanted To Know provides practical ways to control and keep track of time. With techniques like time blocking and the P.A.U.S.E method, you can efficiently divide your time for your job/business/school and household tasks simultaneously and complete your tasks without errors.
With the help of practical exercises, you can begin to immediately maximize your time in the day, find the lost time and gain it back, always be prepared for scheduled events, and juggle the many things in life such as work, school, and home without dropping the ball.
The reader will gain an understanding of the following from reading this book:
- How to successfully juggle many different things in life
- How to plan and prepare for a scheduled event without hiccups
- How to manage expectations so they don’t ruin your day or waste your time
- How to ensure and maintain high-quality work performance
- How to have long-lasting friendships and family relationships
- How to have the time it takes to start a business while employed
- How to always have time for work, school, family, and yourself every day
Inclusive Leadership Essentials You Always Wanted To Know
Inclusive Leadership Essentials You Always Wanted To Know
- Transform your organization by mastering inclusive leadership.
- Explore various leadership styles and improve communication skills.
- Embed Diversity, Equity, and Inclusion (DEI) principles within organizational strategies to cultivate a culture that values every voice.
- Enhance your organization’s capacity for innovation and collaboration by harnessing the power of cultural intelligence.
Inclusive Leadership Essentials You Always Wanted to Know is your essential guide to building a workplace where every voice matters. This practical book helps leaders embed DEI into the fabric of their organization, helping you lead with empathy, communicate effectively, and unlock the full potential of diverse teams.
This guide provides a detailed exploration of various leadership styles, empowering leaders to adeptly adjust and implement them according to the distinct needs of a diverse workforce. Beyond leadership styles, the book prioritizes the enhancement of cultural intelligence—a crucial skill for leaders aiming to build trust and minimize misunderstandings.
With this book, you will learn how to:
- Integrate DEI principles into core leadership strategies
- Build trust and minimize misunderstandings through cultural intelligence
- Adapt leadership styles to fit the needs of diverse teams
- Strengthen communication to foster respect and collaboration
- Lead with empathy and confidence in a complex, evolving business environment
Emotional Intelligence Essentials
Emotional Intelligence Essentials
Build the skills that drive effective leadership, communication, and collaboration with one practical, structured resource.
Emotional Intelligence Essentials is a research-based guide to understanding and applying emotional intelligence in professional and everyday settings. Designed for managers, leaders, coaches, educators, and professionals at all stages, this book shows how emotions shape behavior, decision-making, communication, leadership, teamwork, and performance.
Whether your goal is to strengthen leadership skills, improve workplace communication, or enhance interpersonal effectiveness, this guide provides clear, actionable strategies for developing emotional intelligence competencies that deliver real impact.
The book takes you through the full spectrum of emotional intelligence—how it is defined, measured, and developed, and how it influences leadership, stress response, and workplace relationships. Each chapter includes a summary and quiz, while case studies with discussion questions help translate concepts into practice.
To support continued learning, readers also gain access to online resources, including communication exercises, self-assessment tools, reflection journal templates, and stress management worksheets designed for emotional intelligence training and real-world application.
After reading this book, you will be able to:
- Improve communication and active listening skills
- Manage stress and emotional responses effectively
- Resolve conflict with confidence and empathy
- Build trust, collaboration, and engagement within teams
Part of Vibrant Publishers’ Self-Learning Management Series, Emotional Intelligence Essentials provides a structured, practical roadmap for building one of the most important skills for success in today’s interconnected workplace.
Leadership Interview Questions You’ll Most Likely Be Asked
Leadership Interview Questions You’ll Most Likely Be Asked
A job interview can be very scary and extremely exciting at the same time; candidates are always looking for new ways to put their best foot forward during an interview. Interviews and the hiring process have changed in the last few years, interviewees need to change along with the new methods and processes.
Leadership Interview Questions You’ll Most Likely Be Asked is a great resource that includes a variety of interview questions- the ones which are most commonly asked and some out-of-the-box questions to thoroughly prepare for interviews. With focused questions and answers spanning the following topics, this book is a great resource for job aspirants aiming to ace their leadership interview.
- Competency
- Behavioral
- Opinion
- Situational
- Credential Verification
- Experience Verification
- Strategic Thinking
- Management Style
- Character and Ethics
With all these topics in your arsenal, you will be fully equipped for your next big Interview!
The book contains:
- 250 Leadership Interview Questions, Answers and proven strategies for getting hired
- Dozens of example responses to interview questions
- Most popular Real-Life Scenario Questions
- 2 Free Aptitude Tests- download from www.vibrantpublishers.com
More
Product Management Fundamentals for Aspiring Product Managers
Product Management Fundamentals for Aspiring Product Managers
What does it take to build a successful product—and develop a career in product management?
Product Management Fundamentals for Aspiring Product Managers provides a practical introduction to product strategy, development, and the skills needed to manage products throughout their lifecycle.
Designed for aspiring and early-career product managers, MBA students, project and program managers, Scrum Masters, founders, analysts, consultants, marketing and sales professionals, and technical leads, the book connects foundational concepts with practical applications through examples, case studies, exercises, tips, and online resources.
What You’ll Learn
- Navigate the product lifecycle, from customer needs and market opportunities to strategy, roadmaps, MVPs, launches, go-to-market plans, and post-launch performance.
- Use SWOT, PESTLE, Business Model Canvas, Porter’s Five Forces, 5C Analysis, BCG Matrix, TAM/SAM/SOM, the Pragmatic Marketing Framework, and product requirements documents.
- Understand the role of AI in market analysis, MVP development, customer feedback, and product decisions.
- Explore positioning, pricing, customer interactions, portfolio planning, funnel analysis, customer lifetime value, and lifecycle management.
- Build customer empathy, communication, business acumen, data analysis, negotiation, relationship management, technical knowledge, and leadership without authority.
- Prepare for career transitions, consider whether an MBA is needed, and understand hiring, interviews, networking, mentorship, and career paths.
Whether you are entering product management or strengthening your existing skills, Product Management Fundamentals for Aspiring Product Managers helps you connect product management concepts with the decisions and responsibilities of the role.

