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Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors

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Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors

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Brand Strategy

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Brand Strategy

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Decision-making and Choice Decision

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Decision-making and Choice Decision

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Involvement and Reference Group Influence

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Involvement and Reference Group Influence

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The Role of Familiarity and Knowledge in Consumer Behavior

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The Role of Familiarity and Knowledge in Consumer Behavior

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