Jacob Jacoby

Methods and Measures: Selected Papers

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Methods and Measures: Selected Papers

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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1

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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1

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Pre-decision Information Accessing and Behavioral Process Technology (BPT)

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Pre-decision Information Accessing and Behavioral Process Technology (BPT)

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The Fourth P: Advertising and Personal Selling

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The Fourth P: Advertising and Personal Selling

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The Early Years: Information Overload and Quality Perception

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The Early Years: Information Overload and Quality Perception

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The Early Years: Attitudes, Brand Loyalty, and Perceived Risk

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The Early Years: Attitudes, Brand Loyalty, and Perceived Risk

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Helping Define the Field and Expand Its Horizons

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Helping Define the Field and Expand Its Horizons

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