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The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)
Estimated delivery between August 17 and August 19.
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The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)
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Book 1: Business Strategy Essentials
With this book, you’ll learn how to:
- Identify your company’s current business strategy
- Master SWOT analysis and environmental scanning tools
- Apply practical strategies for business growth
- Deal with aggressive competitor moves
Click here to learn more about this book.
Book 2: Market Research Essentials
With this book, you’ll learn how to:
- Define and apply different research methods
- Ask the right questions for successful research
- Understand the research strategies used by top brands
- Conduct a successful market analysis
Pages: 390 Pages
Paperback (ISBN): 9781636515069
Category: Business & Economics
Author: Samara Omundson, Emily Wheeler, Callie Daum, Vibrant Publishers
Click on individual book titles below to view their complete Table of Contents.
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.
Samara Omundson and Emily Wheeler, co-founders of OWL Research Partners, hold MLIS degrees and bring 40+ years of combined market research expertise.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
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The practical frameworks covering qualitative target audience profiling, statistical sampling, trend forecasting, and executive reporting make this bundle a go-to reference for our research projects.
Our market intelligence team used this set to overhaul our survey frameworks, audit consumer segmentation data, and present clearer strategic growth options to executive leadership.
If you want to move beyond plain data gathering and master how market research influences corporate strategy, brand equity, and commercial launch plans, this collection is an essential read.
An exceptional business set. The seamless connection between empirical research methodologies, consumer psychology, and long-term corporate strategy makes this set an invaluable lifelong resource.
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