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Services Marketing Essentials You Always Wanted to Know
Services Marketing Essentials You Always Wanted to Know
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Practical Six Sigma Guide for Beginners that Delivers Results
Six Sigma is one of the most powerful process improvement methodologies globally—and often misunderstood. It’s commonly taught through dense statistical manuals, surface-level certification guides, or slide decks filled with acronyms and lacking depth. Six Sigma Essentials adopts a completely different approach.
Written by Priyank Awasthi, a Six Sigma Master Black Belt with 18 years of experience across IT, manufacturing, and services, this book is ideal for anyone who wishes to understand and apply Six Sigma concepts in real time.
- At its core, it offers a guided journey through the DMAIC framework—Define, Measure, Analyse, Improve, and Control. Each chapter covers a phase, including key overviews, summaries, quizzes, and tollgates that showcase how Six Sigma operates on real projects.
- You’ll learn the tools practitioners actually use, such as VOC analysis, CTQ Trees, SIPOC diagrams, Project Charters, Fishbone Diagrams, Hypothesis Testing, FMEA, and Control Charts.
- A comprehensive case study at the end of the book and two bonus cases in the online resources connect each phase, illustrating how DMAIC delivers measurable results in real organizational settings.
These are explained clearly, encouraging hands-on implementation, and reinforced with solved examples, ready-to-use templates, and quizzes designed to enhance recall and real-world application of key concepts.
Whether you're preparing for a Green Belt project, supporting a process improvement initiative, or simply curious about how top organisations reduce defects and improve customer satisfaction, this book offers a practical starting point for your Six Sigma journey.
Start implementing real-world, measurable improvements that matter with Six Sigma Essentials!
Social Media Marketing Essentials You Always Wanted To Know
Social Media Marketing Essentials You Always Wanted To Know
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Stakeholder Engagement Essentials You Always Wanted To Know
Stakeholder Engagement Essentials You Always Wanted To Know
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Master the People Side of Project Management
Every project has a plan. Not every project has buy-in. Stakeholder Management for Project Managers closes that gap—giving project managers, program directors, business analysts, and change leaders the frameworks, tools, and empathy-driven strategies they need to successfully engage people throughout every phase of a project.
Authored by Michelle Bartonico, a certified PMP and PROSCI-certified change practitioner with nearly two decades of experience leading enterprise initiatives in higher education and marketing, this practical guide bridges project management theory with the realities of working with people in organizations.
Key Features include:
- End-to-end stakeholder engagement framework aligned with PMBOK® principles
- Tools for stakeholder identification, mapping, and analysis (power/interest matrix, salience model, onion diagram, and more)
- Step-by-step guidance for building a Stakeholder Engagement Plan and Communications Management Plan
- Empathy-focused strategies: cognitive, emotional, and compassionate empathy applied to stakeholder relationships
- Change management models, including ADKAR, Kotter, and the change curve—with practical application to real project scenarios
- Downloadable resources: Project Charter, RACI Chart, Stakeholder Engagement Plan, and two Stakeholder Register templates
Whether you lead enterprise initiatives, manage client relationships, or drive organizational change, this book is your go-to guide for stakeholder engagement success. From identifying key stakeholders to navigating resistance and complex personalities, each chapter delivers practical techniques you can apply immediately—across industries, teams, and projects.

