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Management Information Systems, Technology, and Marketing
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Management Information Systems, Technology, and Marketing
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🚀 The Future of Marketing & Technology-Driven Decision Making
Management Information Systems, Technology, and Marketing by Naresh Malhotra explores the evolving relationship between technology, data-driven decision-making, and marketing strategies. This volume from the Legend in Marketing series delves into how management information systems (MIS), artificial intelligence (AI), big data, and digital transformation are reshaping modern marketing practices and business operations.
Key topics include data analytics for customer insights, AI-powered marketing automation, the role of technology in strategic decision-making, cybersecurity challenges, and the ethical implications of digital marketing. The book also covers cloud computing, enterprise resource planning (ERP), and the growing influence of blockchain in business systems.
Designed for marketing professionals, business leaders, researchers, and students, this book provides real-world case studies, research-based strategies, and actionable insights to help navigate the digital age. Stay ahead in the competitive landscape with this essential resource on technology-driven business transformation and marketing innovation.
📘 Discover how technology is shaping the future of marketing—order your copy today!
Pages: 308 pages
Paperback (ISBN): 9781636514376
Hardback (Color): 9781636514383
Trim Size: 6x9
Category: Business & Economics
Author: Naresh K. Malhotra
Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.
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This book offers an in-depth understanding of how technology influences management information systems and marketing. The real-world examples make complex concepts easy to grasp. A fantastic resource for students and professionals alike!
The book bridges the gap between management theories and technological applications perfectly. It is a must-have for students and professionals looking to stay ahead in the digital age.
From database management to marketing analytics, this book covers everything a business professional needs to know. The language is clear, making it easy to understand even for beginners.
The book covers essential topics on how MIS is transforming businesses. While it is packed with valuable information, a few more real-world applications would have made it even better. Still, a great read!
I found this book to be an excellent guide on the intersection of technology and marketing. The structured approach and case studies make learning engaging. Highly recommended for anyone in business or IT.
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