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Marketing Management and Policy
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Marketing Management and Policy
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Strategic Marketing Decisions for a Changing Business Landscape!
Marketing Management and Policy by Naresh Malhotra provides a comprehensive exploration of marketing strategies, policies, and frameworks that drive business success. This volume in the Legend in Marketing series delves into the fundamental principles of marketing management, addressing critical topics such as market positioning, competitive strategy, pricing models, and branding policies.
With insights drawn from decades of research, this book examines how businesses formulate and implement effective marketing policies to stay ahead in dynamic markets. It also covers regulatory considerations, ethical marketing practices, and the evolving role of technology in shaping marketing decisions.
This essential resource is designed for marketing professionals, business strategists, policymakers, and researchers looking to refine their marketing approaches and create sustainable growth strategies.
📘 Master the art of marketing management—get your copy today!
Pages: 334 pages
Paperback (ISBN): 9781636514291
Hardback (Color): 9781636514307
Trim Size: 6x9
Category: Business & Economics
Author: Naresh K. Malhotra
Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.
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This book provides a well-structured approach to marketing management and policy. It covers everything from strategy development to implementation with real-world examples. A must-have for business professionals and students!
The book offers deep insights into marketing policies and strategies, making complex concepts easy to understand. The case studies add great value, helping bridge theory with practice. Highly recommended!
Malhotras book goes beyond the basics of marketing to explore strategic decision-making and policy implications. Its a great blend of theory and application, especially valuable for professionals and students aiming to understand marketing from a managerial perspective.
A strong academic work that explores both traditional and evolving marketing practices. The focus on policy and strategic alignment makes it particularly useful for marketers in leadership roles. Highly recommended for graduate-level studies.
This book provides a clear, structured approach to marketing management. The policy angle adds a new dimension thats often missing in similar texts. A great resource for MBA coursework and business professionals alike.
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