+1 720-986-5272
-
SHOP
-
Self Learning Management Books
-
Test Prep Books
-
Legend In Marketing
-
Legend In Consumer Behavior
-
Legend In Strategic Marketing
RESOURCESBLOGSSPOTLIGHTS -
- Log in
Marketing Research and Modeling
Estimated delivery between July 31 and August 02.
We use cookies and similar technologies to provide the best experience on our website.
Marketing Research and Modeling
(4)
In stock - Ready to be shipped
Request Sample Book/Online Resource
Share
In a rapidly evolving marketplace, data-driven decision-making is essential for staying competitive. Marketing Research and Modeling by Yoram (Jerry) Wind provides a comprehensive approach to understanding consumer behavior, optimizing marketing strategies, and making informed business decisions using advanced research techniques.
This book delves into key methodologies, including survey design, experimental research, data analytics, and predictive modeling. Wind explores how statistical tools, artificial intelligence, and machine learning enhance marketing insights, helping businesses refine segmentation, pricing, and branding strategies. Readers will gain practical knowledge of demand forecasting, competitive analysis, and customer preference modeling, ensuring that marketing efforts align with real-world consumer needs.
With case studies from multiple industries, this book is a valuable resource for business leaders, analysts, and marketing professionals seeking to transform raw data into actionable intelligence. Whether you’re launching a new product, refining an advertising campaign, or improving customer retention, Marketing Research and Modeling equips you with the tools to navigate today’s complex business landscape.
Pages: 424 pages
Paperback (ISBN): 9781636514093
Hardback (Color): 9781636514109
Trim Size: 6x9
Category: Business & Economics
Author: Yoram(Jerry) Wind
Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has been the Lauder Professor Emeritus and Professor of Marketing. Among his many innovations at Wharton, he founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades.
You May Also Like...
(3)
Consumer Behavior: Attitude, Intention, and Choice Behavior
(3)
Consumer Behavior: Attitude, Intention, and Choice Behavior
Recently viewed products
This book provides a comprehensive understanding of marketing research and data modeling. Yoram Wind masterfully explains complex concepts with clarity, making it an essential resource for marketers looking to leverage data for strategic decision-making. Highly recommended!
"Marketing Research and Modeling" is a well-structured guide for professionals and students alike. The book covers both fundamental and advanced research techniques, offering real-world applications that are especially useful for businesses in emerging markets like India.
This book provides a solid foundation for understanding how marketing models work in the real world. I particularly liked the case examples and structured explanations of quantitative methods. Its a great pick for both students and professionals in marketing analytics.
"Marketing Research and Modeling" is a goldmine for anyone looking to make data-driven marketing decisions. The book breaks down complex modeling concepts into easy-to-understand frameworks and provides practical applications. It's helped me a lot in my MBA coursework.
Blog posts
Blogs on Operations and Project Management
Should You Hide the Stakeholder Map? Modern Stakeholder Engagement for Project Managers Explained
Blogs on Operations and Project Management
Is Your Team Treating Lean and Continuous Improvement Like a Toolbox?
Blogs on Operations and Project Management
How to Achieve Operational Excellence with Continuous Improvement: A Step-by-Step Guide
Blogs on Operations and Project Management
What Is Six Sigma and Why Does It Still Matter in 2026?
Blogs on Operations and Project Management
8 Types of Lean Waste (TIMWOODS) and How to Eliminate Them
Blogs on Operations and Project Management
How to Handle Stakeholder Resistance in Change Management
Blogs on Operations and Project Management
Why Do Most Lean Implementation and Continuous Improvement Efforts Fail?
Blogs on Operations and Project Management
The New Face of Operational Excellence: From Waste Reduction to Effectiveness
Contact Information
Got questions? Call us on
+1-720-986-5272
Need help with your order?
reachus@vibrantpublishers.com
Available 24/7 via whatsapp chat
+1-315-413-6418
*Test names are the registered trademarks of their respective owners, who are not affiliated with Vibrant Publishers.
© 2026,
Vibrant Publishers LLC.
