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Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
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Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
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Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research techniques with Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques by Naresh Malhotra. This volume in the Legend in Marketing series presents Malhotra’s pioneering contributions to quantitative research methods, offering critical insights for scholars and professionals in marketing, business analytics, and social sciences.
From understanding consumer preference modeling to uncovering hidden relationships in multivariate data, this book provides a deep dive into statistical tools that drive data-driven decision-making. Featuring expert commentaries from leading academics, this collection not only contextualizes Malhotra’s research but also highlights its evolving relevance in today’s digital and AI-driven landscape.
A must-have for researchers, graduate students, and practitioners looking to enhance their expertise in advanced marketing analytics, this book is a cornerstone for those seeking precision in market research and predictive modeling.
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Pages: 304 pages
Paperback (ISBN): 9781636514215
Hardback (Color): 9781636514222
Trim Size: 6x9
Category: Business & Economics
Author: Naresh K. Malhotra
Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.
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This book offers a detailed exploration of key research techniques, making it a great resource for academics and professionals. A bit more real-world examples would have been beneficial, but overall, it's a fantastic read!
This book provides a deep dive into research techniques like conjoint analysis and multidimensional scaling. The explanations are clear, and the case studies make the concepts more practical. A must-have for researchers and data analysts!
The book presents complex research methodologies in an easy-to-understand manner. It is particularly useful for students and professionals in marketing and data analytics. Highly recommended for those who want to master advanced research techniques!
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