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Marketing in the Firm and Society
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Marketing in the Firm and Society
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Marketing in the Firm and Society by George S. Day explores marketing’s dual role—as a driver of corporate success and as a force that shapes societal values. This thought-provoking book examines how marketing decisions affect not just the firm’s bottom line but also the broader social, cultural, and ethical landscapes.
Spanning research on corporate responsibility, consumer welfare, and marketing’s public perception, Day provides a balanced view of the discipline’s power and responsibilities. He dives into how firms can integrate social value into marketing strategy, create ethical customer relationships, and foster trust while still achieving competitive advantage.
Ideal for scholars, executives, and policymakers, this book challenges readers to think about marketing beyond profit—positioning it as a key contributor to sustainable development and societal progress.
As part of the Legend in Marketing series, this book highlights George Day’s pivotal role in expanding the boundaries of marketing thought to include public good, transparency, and long-term accountability.
Pages: 270 pages
Paperback (ISBN): 9781636514628
Hardback (Color): 9781636514635
Trim Size: 6x9
Category: Business & Economics
Author: George S. Day
George S. Day is the Geoffrey T. Boisi Emeritus Professor and Emeritus Faculty in Residence at the Mack Center for Technological Innovation at the Wharton School, University of Pennsylvania. He was previously the Executive Director of the Marketing Science Institute and is a past chairman of the American Marketing Association (AMA).
Day has authored 20 books in the areas of marketing, innovation and strategic management and has published over 135 articles. He has won one best book award and 10 best article awards, and two of these articles were among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003, the Mahajan Award for career contributions to strategy in 2001, and the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award in 2003. In 2011, he was selected to be one of 11 Legends in Marketing.
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The book gives a refreshing take on how marketing is evolving to include societal values. The part on consumer empowerment and digital transparency was very enlightening. I wish it had included a bit more on global perspectives, but overall it's very solid.
I enjoyed reading this book because it doesnt just teach marketing but also shows how businesses can be socially responsible while being profitable. The language is clear and engaging, making it ideal even for beginners.
"Marketing in the Firm and Society" does a fantastic job of capturing the complex relationship between corporate marketing and societal responsibilities. The real-world examples and balanced discussions on ethics, branding, and corporate social responsibility make it a must-read for business students and marketing professionals alike.
This is not just another marketing bookit really makes you think about the broader implications of marketing strategies. The balance between academic insights and practical applications is very well maintained. Perfect for classroom discussions or personal enrichment.
This book simplifies marketing concepts while diving deep into how firms must consider social impact. I particularly appreciated the structured chapters and the inclusion of modern-day case studies. Highly recommended for anyone studying or teaching marketing.
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