+1 720-986-5272
-
SHOP
-
Self Learning Management Books
-
Test Prep Books
-
Legend In Marketing
-
Legend In Consumer Behavior
-
Legend In Strategic Marketing
RESOURCESBLOGSSPOTLIGHTS -
- Log in
Marketing Theory: The Nature and Scope of Marketing
Estimated delivery between July 16 and July 18.
We use cookies and similar technologies to provide the best experience on our website.
Marketing Theory: The Nature and Scope of Marketing
(14)
In stock - Ready to be shipped
Request Sample Book/Online Resource
Share
Dive into the essential foundations of marketing with Marketing Theory: The Nature and Scope of Marketing by Shelby D. Hunt. This insightful book explores the theoretical underpinnings of marketing, examining its key functions, societal impacts, and future directions. Known for his rigorous research and thought-provoking analysis, Hunt delves into the core aspects of marketing theory—its purpose, limits, and application across industries. The book challenges readers to think critically about the dynamic relationship between marketing and the market economy, spotlighting concepts like consumer behavior, market structure, and the role of marketing in social development. Whether you're an academic, a student, or a professional seeking a deeper understanding of marketing principles, this book offers comprehensive insights into the field’s evolution and enduring importance. Marketing Theory invites readers to engage with marketing as a discipline that not only drives business success but also shapes societal norms and values. Equip yourself with the knowledge to navigate and influence the ever-evolving marketing landscape.
Pages: 254 pages
Paperback (ISBN): 9781636512730
Hardback (Color): 9781636512747
Trim Size: 6x9
Category: Business & Economics
Author: Shelby D. Hunt
Late Shelby D. Hunt was the Jerry S. Rawls and P.W. Horn Professor of Marketing at the Rawls College of Business, Texas Tech University, Lubbock, Texas, USA. A past editor of the Journal of Marketing (1985–87), he was the author of numerous books, including Foundations of Marketing Theory: Toward a General Theory of Marketing (2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000). One of the 250 most frequently cited researchers in economics and business (Thomson-ISI), he wrote numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the “best article on marketing theory.” His 1994 Journal of Marketing article “Commitment and Trust,” with Robert M. Morgan, was the most highly cited article in economics and business in the 1993–2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received multiple other distinguished awards.
You May Also Like...
(3)
Consumer Behavior: Attitude, Intention, and Choice Behavior
(3)
Consumer Behavior: Attitude, Intention, and Choice Behavior
(6)
Consumer Behavior: Information Processing and Decision Making
(6)
Consumer Behavior: Information Processing and Decision Making
Recently viewed products
Marketing Theory: The Nature and Scope of Marketing is a well-researched and comprehensive guide. Its an insightful resource for understanding marketing beyond the surface, especially for academic purposes.
This book offers a detailed overview of the nature and scope of marketing. It provides a great balance between theoretical frameworks and practical insights. I found it highly useful for my marketing studies.
This book provides a well-rounded exploration of marketing theories and their applications. The author does a great job of explaining the concepts in an engaging manner. A great resource for both beginners and seasoned professionals in marketing.
A fantastic resource for understanding the broad scope of marketing. This book dives deep into the foundational principles and contemporary theories, making it a must-read for students and professionals alike.
An excellent read that explains the scope of marketing with clarity and depth. The examples and theories are well-organized, making complex concepts easy to grasp. Perfect for anyone looking to strengthen their marketing knowledge.
Blog posts
Blogs on Operations and Project Management
Is Your Team Treating Lean and Continuous Improvement Like a Toolbox?
Blogs on Operations and Project Management
How to Achieve Operational Excellence with Continuous Improvement: A Step-by-Step Guide
Blogs on Operations and Project Management
What Is Six Sigma and Why Does It Still Matter in 2026?
Blogs on Operations and Project Management
8 Types of Lean Waste (TIMWOODS) and How to Eliminate Them
Blogs on Operations and Project Management
How to Handle Stakeholder Resistance in Change Management
Blogs on Operations and Project Management
Why Do Most Lean Implementation and Continuous Improvement Efforts Fail?
Blogs on Operations and Project Management
The New Face of Operational Excellence: From Waste Reduction to Effectiveness
Blogs on Operations and Project Management
7 Common Agile Myths That Block Real Transformation (and How to Bust Them)
Contact Information
Got questions? Call us on
+1-720-986-5272
Need help with your order?
reachus@vibrantpublishers.com
Available 24/7 via whatsapp chat
+1-315-413-6418
*Test names are the registered trademarks of their respective owners, who are not affiliated with Vibrant Publishers.
© 2026,
Vibrant Publishers LLC.
