Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques

Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques

Name: Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
Brand: Vibrant Publishers
SKU: 9781636514215
Price: 48.00 USD
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Description

Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research techniques with Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques by Naresh Malhotra. This volume in the Legend in Marketing series presents Malhotra’s pioneering contributions to quantitative research methods, offering critical insights for scholars and professionals in marketing, business analytics, and social sciences.

From understanding consumer preference modeling to uncovering hidden relationships in multivariate data, this book provides a deep dive into statistical tools that drive data-driven decision-making. Featuring expert commentaries from leading academics, this collection not only contextualizes Malhotra’s research but also highlights its evolving relevance in today’s digital and AI-driven landscape.

A must-have for researchers, graduate students, and practitioners looking to enhance their expertise in advanced marketing analytics, this book is a cornerstone for those seeking precision in market research and predictive modeling.

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Bibliographic Details

Pages: 304 pages

Paperback (ISBN): 9781636514215

Hardback (Color): 9781636514222

Trim Size: 6x9

Category: Business & Economics

Author: Naresh K. Malhotra

Table of Contents

Author

Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.

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