Morris B. Holbrook

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Emotions

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Emotions

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Radical Experiential Views: The Consumption Experience and Customer Value

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Radical Experiential Views: The Consumption Experience and Customer Value

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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

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