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A Practical Guide to Strategic Management, Competitive Advantage, Corporate Strategy, OKRs, and AI-Powered Business Planning
Business Strategy Essentials You Always Wanted to Know (3rd Edition)
Estimated delivery between July 31 and August 02.
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Business Strategy Essentials You Always Wanted to Know (3rd Edition)
A Practical Guide to Strategic Management, Competitive Advantage, Corporate Strategy, OKRs, and AI-Powered Business Planning
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This book will be shipped on November 18, 2026.
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Why do some organizations consistently outperform their competitors while others struggle to keep up?
The answer often comes down to strategy. Business Strategy Essentials You Always Wanted to Know (3rd Edition) is a practical guide to understanding strategic management—from analyzing industries and competitors to formulating and executing strategies that deliver results.
Key Features include:
- Comprehensive coverage of strategic management fundamentals
- New chapter on AI and competitive advantage
- New coverage of Objectives and Key Results (OKRs)
- Real-world case studies featuring Walmart, BMW, and Apple
- Chapter summaries and quizzes to reinforce learning
Learn how to evaluate industry life cycles and competitive forces, scan the external environment, develop business- and corporate-level strategies, and navigate diversification, mergers and acquisitions, and organizational change.
New to this Third Edition is coverage of Objectives and Key Results (OKRs) for aligning strategy with execution, along with a new chapter on artificial intelligence (AI) as a strategic tool for competitive advantage.
After reading this book, you'll be able to:
- Evaluate industries and competitors using proven strategic frameworks.
- Formulate business- and corporate-level strategies for sustainable competitive advantage.
- Understand diversification, mergers and acquisitions (M&A), and organizational structure.
- Apply OKRs and AI to strategic planning and decision-making.
Part of Vibrant Publishers' Self-Learning Management Series, this book is an essential resource for managers, entrepreneurs, consultants, and business students seeking to strengthen their strategic thinking and make better business decisions.
Pages: 234 pages
Paperback (ISBN): 9781636517698
eBook (ISBN): 9781636517704
Hardback (Color): 9781636517711
Category: Business & Economics
Author: Callie Daum, Baris Ozcifci, Vibrant Publishers
Chapter 1 - Introduction to Business Strategy
1.1 Strategic Statement
1.2 Strategic Management Influences
1.3 Who’s Who of Strategic Management
Chapter Summary
Quiz
Chapter 2 - Understanding Industry
2.1 Industry Life Cycle
2.2 Industry Structure (Porter’s Five Forces)
2.3 Case Study
Chapter Summary
Quiz
Chapter 3 - Processes and Phases in Strategy Management
3.1 Environmental Scanning
Case Study - Walmart’s Competitive Environment
Chapter Summary
Quiz
Chapter 4 - External Analysis
4.1 Environments - General
4.2 Environments - Competitive
Case Study - Environmental Scanning in Practice
Chapter Summary
Quiz
Chapter 5 - Formulation of Strategy
5.1 Strategy Levels
Chapter Summary
Quiz
Chapter 6 - Corporate-Level Strategy
6.1 Diversification Levels
6.2 Creating Value with Diversification
6.3 Value-Neutral Diversification
6.4 Value-Reducing Diversification
Chapter Summary
Quiz
Chapter 7 - Mergers and Acquisitions
7.1 Increasing Market Power
7.2 Barriers to Entry
7.3 Cross-Border Acquisitions
7.4 Producing New Goods and Speed to Market
7.5 New Products are Higher Risk
7.6 Reforming Scope
7.7 New Capabilities
7.8 Issues
7.9 What Makes an Acquisition Successful?
7.10 Restructuring
Case Study - BMW's Acquisition of Rover Group
Chapter Summary
Quiz
Chapter 8 - Execution of Strategy
8.1 Structure of Organization
8.2 Vertical Growth
8.3 Horizontal Growth
8.4 Alternative Structural Forms
8.5 Evaluating Organizational Structure
8.6 Executing Strategic Change
8.7 OKRs as a Strategic Alignment Tool
Chapter Summary
Quiz
Chapter 9 - Artificial Intelligence and Competitive Advantage
9.1 Why AI Became a Strategic Issue
9.2 From Tool to Capability: A Spectrum of AI in Business
9.3 AI and the Sources of Competitive Advantage
9.4 Rethinking Classic Frameworks in the Age of AI
9.5 Building an AI Strategy
9.6 Risks, Limits, and Responsible AI
Case Study - When the Algorithm Bought Too Many Houses: Zillow's Costly Bet on AI Pricing
Chapter Summary
Quiz
Callie Daum is a healthcare leader with over 20 years of experience in strategy, project management, and business transformation.
Baris Ozcifci is a strategy and OD professional with over 12 years of experience advising organizations on corporate strategy, organizational design, and AI.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
More details coming soon.....
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