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A Holistic Guide To Expand Your Business
Estimated delivery between May 11 and May 13.
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A Holistic Guide To Expand Your Business
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Pages: 696 pages
Paperback (ISBN): 9781636514192
Category: Business & Economics
Author: Lisa Power, Callie Daum, Michelle Bartonico, Ashley McDonough, Vibrant Publishers
Book 1: International Business Essentials You Always Wanted to Know
With this book, you’ll learn about:
- Global market entry strategies for expanding into new markets
- Cultural intelligence models that demystify cultural differences, helping you build adaptable skills for successful global interactions
- Risk mitigation strategies to address currency fluctuations, tariffs, and other dynamic conditions
- Financial tools and strategies that help companies thrive in competitive, interconnected world markets
- Frameworks for navigating political and economic risks and opportunities
Click here to learn more about the book.
Book 2: Operations and Supply Chain Management Essentials You Always Wanted to Know
With this book, you’ll learn about the:
- Importance of operations and supply chain management
- Key functions of OSCM and how it interacts with the broader business
- Responsibilities and decisions of managers in each functional area
- Disruptions in the supply chain and its impact on the business world and consumer lives
- Practical applications of the knowledge gained around supply chain operations
Click here to learn more about the book.
Book 3: Marketing Management Essentials You Always Wanted to Know
With this book, you will:
- Learn how to build a marketing plan
- Get an understanding of the various marketing specialization areas
- Pick up approaches and resources to demonstrate marketing return on investment
- Grasp how to self-evaluate your skills and competencies
Click on individual book titles below to view their complete Table of Contents.
Marketing Management Essentials You Always Wanted To Know (3rd Edition)
Operations and Supply Chain Management Essentials You Always Wanted To Know
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.
Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.
Ashley McDonough is a Supply Chain and Finance professional who holds an M.B.A from the Hong Kong University of Science and Technology, one of the top M.B.A. programs in the world. She also holds a Bachelor’s degree from the University of Minnesota, with an emphasis in Supply Chain, Operations Management, and Economics.
Dr. Lisa Power is a global business educator, leadership expert, researcher, author, and advisor, specializing in cultural intelligence, marketing, and sustainable business strategy.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Marketing Management Essentials You Always Wanted to Know serves as an excellent primer for future marketing managers hoping to break into the field and become assets to their organizations. The book offers timely, relevant information necessary to have a fundamental understanding of marketing management. It also serves as a concise and effective refresher for current marketing managers who could benefit from re-learning the fundamentals or implementing new approaches and philosophies to their marketing work. Not only does this text cover a multitude of concepts critical to the health and success of a marketing team, it also offers helpful tips and guidance for career success on an individual level.
-- Diana Amaya,Division Marketing Content Creator, Alamo Colleges
We are still using the "Operations and Supply Chain Management" by Ashley McDonough for our AVS 2400 course. It is a great introductory text!
-- Willem J Homan Profess or Department of Aviation Sciences College of Aviation Western Michigan University
It is excellent in its use of examples
-- Wendy L. Tate, Co-Editor in Chief, Journal of Purchase and Supply Management
Marketing Management Essentials You Always Wanted To Know (3rd Edition)
Instructor Resources
Operations and Supply Chain Management Essentials You Always Wanted To Know
Instructor Resources
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I found this guide very helpful as I plan to grow my startup. The language is clear, and each section builds your understanding of core business functions. A few more case studies wouldve been helpful, but the current examples are quite insightful.
This combo is a powerhouse for small business owners and entrepreneurs. From leadership to decision-making and marketing, it covers every key area you need to scale up your business. Highly practical with step-by-step strategies and real-world applications.
This guidebook helped me understand how to evaluate and grow my business with a structured approach. Its well-balanced between theory and practice. Ideal for business students and mid-level professionals.
The combo covers essential topics like leadership, decision-making, and marketing in a way thats easy to grasp and apply. I especially liked how it guides you through making strategic choices. Perfect for Indian SMEs aiming to grow smartly.
I found this guide very helpful as I plan to grow my startup. The language is clear, and each section builds your understanding of core business functions. A few more case studies wouldve been helpful, but the current examples are quite insightful.
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