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Product Management Fundamentals for Aspiring Product Managers
Estimated delivery between October 18 and October 20.
What does it take to build a successful product—and develop a career in product management?
Product Management Fundamentals for Aspiring Product Managers provides a practical introduction to product strategy, development, and the skills needed to manage products throughout their lifecycle.
Designed for aspiring and early-career product managers, MBA students, project and program managers, Scrum Masters, founders, analysts, consultants, marketing and sales professionals, and technical leads, the book connects foundational concepts with practical applications through examples, case studies, exercises, tips, and online resources.
What You’ll Learn
- Navigate the product lifecycle, from customer needs and market opportunities to strategy, roadmaps, MVPs, launches, go-to-market plans, and post-launch performance.
- Use SWOT, PESTLE, Business Model Canvas, Porter’s Five Forces, 5C Analysis, BCG Matrix, TAM/SAM/SOM, the Pragmatic Marketing Framework, and product requirements documents.
- Understand the role of AI in market analysis, MVP development, customer feedback, and product decisions.
- Explore positioning, pricing, customer interactions, portfolio planning, funnel analysis, customer lifetime value, and lifecycle management.
- Build customer empathy, communication, business acumen, data analysis, negotiation, relationship management, technical knowledge, and leadership without authority.
- Prepare for career transitions, consider whether an MBA is needed, and understand hiring, interviews, networking, mentorship, and career paths.
Whether you are entering product management or strengthening your existing skills, Product Management Fundamentals for Aspiring Product Managers helps you connect product management concepts with the decisions and responsibilities of the role.
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Product Management Fundamentals for Aspiring Product Managers
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This book will be shipped on February 16, 2027.
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What does it take to build a successful product—and develop a career in product management?
Product Management Fundamentals for Aspiring Product Managers provides a practical introduction to product strategy, development, and the skills needed to manage products throughout their lifecycle.
Designed for aspiring and early-career product managers, MBA students, project and program managers, Scrum Masters, founders, analysts, consultants, marketing and sales professionals, and technical leads, the book connects foundational concepts with practical applications through examples, case studies, exercises, tips, and online resources.
What You’ll Learn
- Navigate the product lifecycle, from customer needs and market opportunities to strategy, roadmaps, MVPs, launches, go-to-market plans, and post-launch performance.
- Use SWOT, PESTLE, Business Model Canvas, Porter’s Five Forces, 5C Analysis, BCG Matrix, TAM/SAM/SOM, the Pragmatic Marketing Framework, and product requirements documents.
- Understand the role of AI in market analysis, MVP development, customer feedback, and product decisions.
- Explore positioning, pricing, customer interactions, portfolio planning, funnel analysis, customer lifetime value, and lifecycle management.
- Build customer empathy, communication, business acumen, data analysis, negotiation, relationship management, technical knowledge, and leadership without authority.
- Prepare for career transitions, consider whether an MBA is needed, and understand hiring, interviews, networking, mentorship, and career paths.
Whether you are entering product management or strengthening your existing skills, Product Management Fundamentals for Aspiring Product Managers helps you connect product management concepts with the decisions and responsibilities of the role.
Pages: 258 pages
Paperback (ISBN): 9781636517865
eBook (ISBN): 9781636517872
Hardback (Color): 9781636517889
Category: Business & Economics
Author: Chintan Udeshi, Vibrant Publishers
1. Introduction to Product Management
1.1. The Need for Product Managers in Organizations
1.2. Goals and Responsibilities of a Product Manager
1.3. A Typical Day in the Life of a Product Manager
1.4. Product Managers vs. Project Managers, Program Managers, and Scrum Masters
Chapter Summary
Quiz
2. Identifying Product Opportunities
2.1. Analyzing Markets and Understanding Customer Needs
2.2 Developing an Opportunity Hypothesis
2.3. Analyzing the Competition
2.4. Segmentation, Targeting, and Positioning (STP)
2.5. Leveraging AI for Market Analysis
2.6. Convert Product Vision into a Strategy
2.7. Developing User and Buyer Personas
2.8. PESTLE Analysis
2.9. SWOT Analysis
2.10. Business Model Canvas
2.11. User Group and Customer Interactions
Chapter Summary
Quiz
3. Converting Strategy into a Product
3.1. Convert Product Strategy into a Roadmap
3.2. Feature Prioritization
3.3. Crafting Product Requirements and Specifications
3.4. Building the Product: Waterfall vs Agile Methodologies
3.5. Building an MVP and Launching a POC or Private Preview
3.6. Product Pricing
3.7. Launching the Product
Chapter Summary
Quiz
4. Product Messaging and Go-to-Market (GTM) Strategy
4.1. Developing a Go-to-Market (GTM) Strategy
4.2. Product Positioning
4.3. Understanding Product Buying Cycle and Purchase Funnel
4.4. Developing a Launch Plan
4.5. Developing Marketing Collateral
4.6. Product Announcements and Public Relations
4.7. Digital and Social Media Marketing
4.8. Measuring GTM Success
4.9. Post-Launch Activities
Chapter Summary
Quiz
5. Managing the Product After Launch
5.1. Measuring Success
5.2. Customer Feedback Loop
5.3. Understanding the Product Lifecycle
5.4. Win-Loss Analysis and Funnel Analysis
5.5. Portfolio Planning
5.6. Customer Lifetime Value
Chapter Summary
Quiz
6. Essential Skills for Product Managers
6.1. Customer Empathy
6.2. Communication
6.3. Technical and Domain Knowledge
6.4. Leading Without Authority
6.5. Business Acumen
6.6. Relationship Management
6.7. Negotiation
6.8. Attention to Detail
6.9. Data Analysis
6.10. Leveraging AI in Product Management
Chapter Summary
Quiz
7. Product Management Specializations
7.1. B2B vs. B2C Product Management
7.2. Generalist PM vs. Growth PM vs. Platform PM
7.3. Inbound vs. Outbound Product Management
Chapter Summary
Quiz
8. Common Product Management Frameworks
8.1. 5C Analysis
8.2. Porter’s Five Forces
8.3. Cluster Analysis
8.4. Conjoint Analysis
8.5. 4P Analysis
8.6. Customer Purchase Decision Framework
8.7. BCG Growth-Share Matrix
8.8. Pricing Decisions
8.9. Build, Partner, or Buy Analysis
8.10. Pragmatic Marketing Framework
8.11. TAM/SAM/SOM Analysis
8.12. Sample Product Requirements Document (PRD) Format
Chapter Summary
Quiz
9. Getting into Product Management
9.1. Essential Hard and Soft Skills for Product Managers
9.2. The Role of an MBA in a Product Management Career
9.3. Transitioning from Other Roles into Product Management
9.4. The Product Management Hiring and Interview Process
9.5. Career Paths in Product Management
Chapter Summary
Quiz
10. Preparing for Product Management Interviews
10.1. What Tech Companies Look for in Product Managers
10.2. Types of Product Management Interview Questions
10.3. The Importance of Networking and Mentorship
Chapter Summary
Quiz
Chintan Udeshi is a seasoned product manager with 15+ years of tech experience, passionate about creating customer-centric solutions and mentoring aspiring product managers.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
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