Consumer Behavior: Attitude, Intention, and Choice Behavior

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Rs. 8,800.00 INR Rs. 4,700.00 INR

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Rs. 8,800.00 INR Rs. 4,700.00 INR

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R
Riya Mehta
Insightful and Well-Structured

The book presents consumer behavior concepts in a clear and structured manner. The case studies are particularly helpful in applying theories to real-life scenarios. A fantastic resource for students and professionals alike!

A
Ahmet Demir
Deep Dive into Consumer Psychology

A detailed and insightful book on consumer behavior, offering a mix of theory and application. While it is comprehensive, a few more interactive elements or exercises could make it even more engaging.

M
Michael Carter
A Must-Read for Marketers and Researchers

This book provides a thorough understanding of consumer behavior, covering aspects like attitudes, intentions, and choice behavior. The real-world examples make it highly relevant for marketing professionals and researchers.