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Reviews from Experts
“Dr. Michael Walsh outlines a pragmatic approach to HR Analytics for the most novice to the most advanced.”
“The Business Strategy Essentials book is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self-learning book on Strategy Execution.”
“Stakeholder Engagement Essentials articulates a people-centric approach that humanizes project management. This book provides engaging activities and discussions that allow the reader to reflect on and effectively digest the material.”
“Digital Marketing Essentials is an essential book for digital marketers and educators. A comprehensive straight-to-the-point guide providing a clear view on digital marketing techniques and a framework on what works for beginners to experts alike. An up-to-date mixture of modern and traditional views on digital marketing that is easy to understand with clear concepts and examples.”
“Business Strategy Essentials book is a good, thought-provoking read. The layout of the book is concise, the tables, charts, and case studies improve the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition.”
“Business Plan Essentials is a great, systematic, and easy-to-read guide to writing an effective business plan. I was especially impressed with the attention given to the financial and market analysis sections as both areas are critical for assessing the potential of any business plan.
This book will be useful to undergraduate and graduate students who are contemplating starting their own business or consulting with a company about the expansion of their operations to include other products or other geographical locations.”
