Maria Isa’s Modern Advertising Essentials Is Already Reshaping How Marketers Approach Ad Campaigns
Praised by professionals and business owners alike, this hands-on guide from Vibrant Publishers is helping readers transform their ad strategies into results-driven campaigns.
Broomfield, Colorado, October 14, 2025 Vibrant Publishers proudly presents the insightful and ahead-of-the-curve guide, Modern Advertising Essentials You Always Wanted to Know (Modern Advertising Essentials), written by renowned brand marketing expert, Maria Isa. This book has already gained valuable traction with readers, as it blends creativity and strategy, equipping them to track ad performance and make data-driven decisions to deliver the results they want. The book is available for purchase on www.vibrantpublishers.com and Amazon. Read ahead to get a closer look at the book.
With this book, readers understand why people buy and how to craft messages that speak to customers’ emotions. Readers said they are able to dissect successful ad campaigns and apply key strategies to their projects. They also learnt to use psychology-based persuasion techniques to supercharge engagement and conversions.
Explaining how Modern Advertising Essentials aligns with her course requirements, Lisa Power, Associate Professor of Marketing at Saint Martin’s University, said, “As an advertising professor, I’ve been waiting for a book like this one. It begins with an engaging history of advertising that pulled me in with nostalgic examples and the energy of digital media. I especially appreciated how it introduces social psychology as the foundation of advertising, which mirrors how I teach both digital marketing and advertising. While many advertising books lean too heavily on theory or trends, Maria Isa’s guide focuses on what truly matters. It is grounded in consumer behavior and full of real-world case studies. I’ll be adopting it in my course.”
Reflecting on the themes of her book, author Maria Isa said, “We live in an age where consumer behavior is evolving faster than ever. The frequent emergence of new technologies, social media platforms, and shifting cultural trends means that what worked last year is almost past its best-before date today. This book is designed to help readers stay ahead. It is created to help readers understand today’s landscape while staying agile enough to adapt to what’s next. The best advertisers never stop learning. They continue to refine, experiment, and evolve.”
Advertising is everywhere, telling us what to spend our money on, what to think, and what we should aspire to. Advertisers can make a difference, inspire, and unite, but with the saturation of cyberspace today, it takes more than just sleek graphics and memorable slogans to stand out from the crowd. Successful advertising delivers results that matter to stakeholders, like visibility, profits, and social impact. Modern Advertising Essentials enables this. It empowers readers to become master storytellers, captivating the audience and taking them on a journey to their dream destination.
Pete Barry, Author, Advertising Concept Book 3E: Think Now, Design Later said, “This book is like holding the entire advertising industry in your hands.”
The goal of this book is simple: to turn the reader into a skilled advertiser who can create ads that get attention, build trust, and drive action. Every concept is backed by case studies, industry insights, and proven frameworks that can be applied immediately. Unlike traditional, beginner-level books that dwell on dry theories, Modern Advertising Essentials is structured to be real-world focused, engaging, and actionable.
YouTuber Ian J Cole said, “This is a fantastic book for anyone wanting to learn about how advertising works. It's written in an easy-to-understand manner and sets out at the start that the reader should only dip into the parts that are required. It’s an incredibly useful reference resource that I will come back to time and time again.”
Modern Advertising Essentials is part of Vibrant Publishers’ Self-Learning Management series. From foundational concepts to future-facing tactics, it is more than a guide—it’s a toolkit for creating advertising that captivates, converts, and delivers real results. It also helps readers to stay ahead of new trends in artificial intelligence, personalization, and experiential ads. Purchase this crowd-favorite book on modern advertising by Vibrant Publishers here: Modern Advertising Essentials You Always Wanted to Know
Maria Isa, author of Modern Advertising Essentials You Always Wanted to Know by Vibrant Publishers
Maria Isa has a rare talent for understanding brands. As a deeply informed, results-driven marketing strategist for some of the world's most recognized companies, such as Unilever, Nestlé, Colgate-Palmolive, and Mondelēz, she has contributed to campaigns that have impacted how millions interact with household names. Maria now lives in Dar es Salaam, Tanzania, where she consults local and international companies on effectively navigating changing marketing landscapes.
About the Self-Learning Management Series
The Self-Learning Management Series is designed to address every aspect of business and help entrepreneurs, leaders, and professionals learn essential management lessons. Each book contains fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter, in a compact format that is very easy to interpret.
About Vibrant Publishers LLC
Vibrant Publishers LLC is a Colorado-based book publishing house that started its operations in 2011 and focuses on publishing high-quality books for entrepreneurs, leaders, professionals, and graduate students. Vibrant Publishers has redefined how rich content can be made available to today's fast-paced generation. This new generation's need-to-know-now attitude and a highly competitive business environment have triggered this series of books with ‘just the essential information.’ Vibrant Publishers is committed to publishing books that are content-rich, concise, and approachable, enabling more people to read and benefit from them.
Title: Modern Advertising Essentials You Always Wanted to Know
Publisher: Vibrant Publishers
ISBN: Paperback - 9781636514857
Hardback - 9781636514871
E-Book - 9781636514864
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Media Contact:
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