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Professor of Management
Stanford University
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Graduate Student
MIT
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Programming Fundamentals
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Associate Professor
UC Berkeley
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Digital Shock
Philip Kotler, Ph.D.
Professor of International Marketing
Kellogg School of Management
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Business Strategy Essentials
Dr. Jagdish N. Sheth
Charles H. Kellstadt Chair of Marketing
Goizueta Business School, Emory University
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Modern Advertising Essentials
Lisa Power
Associate Professor of Marketing
Saint Martin’s University
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Modern Advertising Essentials
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Associate Professor of Marketing
Saint Martin’s University
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Business Intelligence Essentials
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Director of Product Strategy
Amazon Fresh International
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Business Ethics Essentials
Rajat Panwar
Professor of Responsible and Sustainable Business
Oregon State University
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Diversity, Equity and Inclusion Essentials
Toby R. Gouker, Ph.D.
Graduate Program Director
University of Maryland
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Python Essentials
Paolo Letizia, Ph.D.
Associate Professor of Business Analytics
University of Tennessee
“International Business Essentials You Always Wanted to Know is an accessible introduction to global trade.
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International Business Essentials
Dr.Angela Peterson
Associate Professor
West Virginia University Institute of Technology
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Business Ethics Essentials
Jack Wiley
Academic Dean of Instruction
Trinidad State College
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Operations and Supply Chain Management Essentials
Willem J. Homan
Professor, College of Aviation
Western Michigan University
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Data Analytics Essentials
Ting Zhang, Ph.D.
Associate Professor
Merrick School of Business
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Data Analytics Essentials
Katie Ramirez, M.S.
Director, Center for Experiential Learning and Career Success
Trinity University
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Business Plan Essentials
Fernando Pargas
Management Professor
James Madison University
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Marketing Management
David M. Boje
Professor
Aalborg University, Denmark
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Entrepreneurship Essentials
James Meersman
Assistant Professor
Juniata College