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Market Research & Business Analytics Essentials Combo: Learn Research Methods, Data Types, Predictive Analytics, & Data-Driven Decision-Making – Set of 2 Books
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Market Research & Business Analytics Essentials Combo: Learn Research Methods, Data Types, Predictive Analytics, & Data-Driven Decision-Making – Set of 2 Books
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Enhance your market intelligence and data-driven decision-making capabilities with this comprehensive research and analytics bundle designed for professionals seeking expertise in market research and business analytics.
Market Research Essentials provides:
- A comprehensive guide to market research methods, data types, strategies, and emerging trends
- Understanding of market research fundamentals and best practices for professional application
- Framework for asking the right questions and selecting optimal research approaches
- Key components of the market research process and effective analysis techniques
- Insights into emerging methods and future implications for market research practice
- Theoretical concepts combined with practical examples and interactive quizzes
Business Analytics Essentials covers:
- Core principles and practical applications of business analytics and predictive techniques
- Data visualization and analytical tools for effective business decision-making
- Types of business analytics with real-world scenario applications and case studies
- Hands-on practical knowledge through comprehensive business examples
- Online resources with step-by-step guidance for implementing analytical concepts
Both books blend theoretical knowledge with practical application, making them ideal for new and experienced professionals. From market complexity navigation to data-driven insights, this collection provides the foundation needed to advance your career in market research and analytics while making informed, impactful business decisions.
Pages: 520 Pages
Paperback (ISBN): 9781636516509
Category: Business & Economics
Author: Samara Omundson, Emily Wheeler, Ms. Riyanka Jain, Vibrant Publishers
Click on individual book titles below to view their complete Table of Contents.
Ms. Riyanka Jain has 10+ years of experience in Statistics, Marketing, International Business, and Econometrics. She has previously authored two well-received books.
Samara Omundson and Emily Wheeler, co-founders of OWL Research Partners, hold MLIS degrees and bring 40+ years of combined market research expertise.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
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I work as a brand strategist at a fast-growing D2C company in Pune and this combo was recommended by a colleague who had used it during his MBA. The Market Research Essentials volume by Omundson and Wheeler is exceptional - the coverage of data types, research strategies, emerging trends, and analysis techniques gives a comprehensive, structured view of the research process from start to finish. The interactive quizzes at the end of each section made self-assessment easy. Ms. Jain's Business Analytics volume complements it well, reinforcing how research outputs feed into broader analytical frameworks and strategic decisions. A must-read for marketing professionals.
I lead the insights function at a consumer goods company in Seattle and have been looking for a resource that treats market research methodology and business analytics as genuinely connected disciplines. This set delivers that. Samara Omundson and Emily Wheeler bring over 40 years of combined MLIS-credentialed market research experience to the first volume, and it shows - the frameworks for asking the right research questions and selecting optimal approaches are practical and immediately applicable to my work. Ms. Jain's Business Analytics volume then extends those findings into predictive modeling and decision-making, completing the analytical cycle. A well-constructed combo for insights professionals.
I manage the market intelligence team at a retail conglomerate headquartered in Istanbul, and we have been building internal capacity in both research design and analytics. This two-book bundle served as a structured training resource for three of our junior analysts over eight weeks. The Market Research Essentials volume gave them a solid foundation in research methods, data types, and best practices, while the Business Analytics volume by Ms. Jain added the predictive analytics and data visualization skills we need for our reporting functions. The 520-page set covers substantial ground without overwhelming entry-level readers. A reliable and well-authored resource.
I run a boutique marketing consultancy in Austin that serves mid-market clients across multiple industries. Getting our team aligned on both research rigor and analytical thinking has always been a challenge. This two-book combo from Vibrant Publishers solved that with a single, cost-effective resource. The Market Research volume's emphasis on selecting optimal research approaches and understanding emerging research methods gave our team a shared professional vocabulary. Ms. Jain's Business Analytics volume added the data visualization and predictive analytics competencies that are increasingly expected by our clients. A thoughtfully curated bundle at a price point that makes team-wide deployment practical.
As a doctoral student in Marketing at a university in Delhi, I often find that research methods books and analytics books exist in separate silos. This combo addresses that gap meaningfully. The Market Research Essentials volume by OWL Research Partners co-founders Omundson and Wheeler covers emerging methods and future implications for research practice - content that most introductory texts skip entirely. The Business Analytics Essentials volume by Ms. Jain then provides the quantitative decision-making layer that turns research findings into actionable business intelligence. Together, the two books offer a cohesive and well-sequenced learning path that I have referenced repeatedly in my coursework.
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