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Vibrant Publishers

Unlock the Secrets of Business Strategy and Business Communication

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A set of books that demystifies the complexities of strategizing and communicating in businesses.

Book 1: Business Communication Essentials You Always Wanted To Know - This book simplifies nuances of communicating in the professional world like never before. It is packed with practical tips and relevant examples that will help transform your approach to business communication. With this book, you will:

  • Learn all theoretical concepts related to business communication¬†
  • Understand your audience using techniques and strategies provided¬†
  • Master the art of oral and written communication¬†
  • Get access to ready templates for emails, messages, and proposals.

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Book 2: Business Strategy Essentials You Always Wanted To Know - This book prepares managers and leaders with the building blocks of strategy. You will learn how to identify your company’s current strategy and how strategy differs at different levels of an organization. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. When you have completed reading this book, you should be able to:

  • Define strategic statements in an organization, understand its functions and elements
  • Understand industry life cycles and industry structures
  • Understand Porter‚Äôs Five Forces and its effect on strategic analysis and development
  • Understand strategy formulation, strategy levels, and strategy execution
  • Read case studies and identify salient points

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Bibliographic Details

Paperback (ISBN): 978B0D4D8YSH2

Category: Business & Economics

Author:  Vibrant Publishers, Dr. Callie Daum & Dr. AnnaMaria Bliven

About the Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

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