Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing

Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing

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Description

COMBO includes the following THREE books:

BOOK 1: Digital Marketing Essentials You Always Wanted to Know (ISBN-13: 978-1949395747)
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
After reading this book, you will be able to understand:

  • What is digital marketing?
  • Create a content marketing framework
  • Critical components of social media marketing
  • Key metrics for digital marketing success

Click here to learn more about the book.


BOOK 2: Marketing Management Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395792)
This gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:

  • Define marketing management in an organization, understand its functions and elements
  • Know the business responsibilities of a marketing manager and marketing department
  • Describe tools that can help you navigate your role as a marketing manager
  • Understand the relationship between strategy and marketing
  • Know how to use marketing to manage customer relationships

Click here to learn more about the book.


BOOK 3: Business Strategy Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395778)
This book gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to:

  • Define strategic statements in an organization, understand its functions and elements
  • Understand industry life cycles and industry structures
  • Understand Porter’s Five Forces and its effect on strategic analysis and development
  • Understand strategy formulation and strategy levels
  • Understand strategy execution do’s and don’ts

Click here to learn more about the book.

Bibliographic Details

Pages: 628 pages

Paperback (ISBN): 9781636510484

Category: Business & Economics

Author: Callie Daum, Vibrant Publishers

Table of Contents

Click on individual book titles below to view their complete Table of Contents. 

Digital Marketing Essentials You Always Wanted to Know

Marketing Management Essentials You Always Wanted To Know: Second Edition

Business Strategy Essentials You Always Wanted To Know: Second Edition

Author

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

In Digital Marketing Essentials, the publisher has simplified the self learning digital marketing fundamentals in an easy-to-understand language for any learner. The book discusses the traditional and modern methods to apply in modern marketing with comparison, and advantages of the modern process. It illustrates how a business owner can grow his/her business with a range of topics such as SEO, online advertising, email marketing, social media, Amazon, Google, e-Commerce, and so much more. You learn how a modern marketer can manage a business from the comfort of his or her own space yet, expands it to the world. In each chapter, the book introduces the learner on how to apply smart content combined with the strategic advertisement, marketing campaigns, or positioning of the content products applying various strategies. Following the lessons, the modern marketer gains the leverage to be unique and educated about the market with an outstanding business plan, recognize the trends, metrics while supplying the demand yet keeping up with a different variety of traffics.
-- Afsaneh Mardani, Adjunct Professor, City University of New York

Marketing Management Essentials You Always Wanted to Know is a must-read for anyone wanting to master the art and science of marketing. The authors cover a wide range of marketing-related topics with clarity and depth and use case studies and real-world examples to help readers understand and apply the concepts presented. Whether you're a seasoned marketer looking to refresh your knowledge or a newcomer to the field, this book offers valuable insights and practical strategies to excel in today's competitive market. One of the authors, Michelle Bartonico, has extensive marketing and project management experience. Her insights into successful strategic marketing planning and stakeholder engagement set this guide apart from other "how-to" guides on the market and ensure marketing success in organizations of all sizes.
-- Jennifer Dempsey, Technical Product Marketing Manager,  Appfire

The Business Strategy Essentials book by Vibrant Publishers is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self learning book on Strategy Execution.
-- Dr. Jagdish N. Sheth, Goizueta Business School at Emory University

Supplemental Resources

Digital Marketing Essentials You Always Wanted To Know
Instructor Resources

Marketing Management Essentials You Always Wanted To Know (3rd Edition)
Instructor Resources

Business Strategy Essentials You Always Wanted To Know
Instructor Resources

  • 5 stars: 49 (70%)
  • 4 stars: 21 (30%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
N
Nora Perez (USA)
Great investment of time for marketing management and strategic brand mastery

This publication helped us overhaul our promotional workflows and implement robust omnichannel marketing practices. Highly recommended!

O
Owen Mitchell (USA)
Masterful breakdown of market segmentation, campaign analytics, and digital channels

An exceptional publishing achievement by Vibrant Publishers. Every single chapter delivers high-yield takeaways for modern marketing professionals.

L
Layla Carter (USA)
An essential reference book for business leaders and marketing practitioners

Extremely helpful for understanding how to combine traditional and digital marketing principles to drive brand awareness, acquire customers, and maximize ROI.

W
Wyatt Nelson (USA)
Practical frameworks and strategies for modern marketing management execution

The quality of content is top-notch. Real-world case studies, marketing checklists, and strategy tips make this an essential desk companion.

P
Penelope Gonzalez (USA)
Very well structured book explaining marketing mix, SEO, social media, and traditional media

As a Chief Marketing Officer, this manual gave me exact campaign frameworks, attribution models, and marketing toolkits needed to lead our department with precision.

Z
Zion Green (USA)
Invaluable resource collection for marketing directors and growth strategists

This book is an absolute masterpiece for professionals wanting to master marketing essentials. The integration of core traditional strategies with modern digital marketing tools is phenomenal.

S
Sebastian Hill (USA)
Phenomenal essential guide covering traditional and digital marketing integration

An exceptional publishing achievement by Vibrant Publishers. Every single chapter delivers high-yield takeaways for modern marketing professionals.

C
Carter Baker (USA)
Exceptional guide offering deep insights into brand positioning and digital outreach

A remarkably clear and well-structured guide. It bridges complex marketing theories and practical operational concepts into digestible, actionable chapters.

C
Chloe Adams (USA)
Highly recommended book focusing on consumer behavior and modern marketing funnels

Purchased this book to upskill our marketing and growth teams. The practical frameworks on omnichannel campaigns, consumer segmentation, and digital outreach have been immensely valuable.

M
Madison Scott (USA)
Comprehensive book for mastering omnichannel campaigns, brand strategy, and digital execution

This publication helped us overhaul our promotional workflows and implement robust omnichannel marketing practices. Highly recommended!

H
Henry Hernandez (USA)
Transformed how our marketing team approaches omnichannel campaigns and brand strategy

A remarkably clear and well-structured guide. It bridges complex marketing theories and practical operational concepts into digestible, actionable chapters.

V
Victoria Lopez (USA)
Superb publication offering unmatched marketing management and leadership wisdom

Extremely helpful for understanding how to combine traditional and digital marketing principles to drive brand awareness, acquire customers, and maximize ROI.

A
Alexander Wright (USA)
Clear guidance on leveraging traditional and digital marketing tools for success

The quality of content is top-notch. Real-world case studies, marketing checklists, and strategy tips make this an essential desk companion.

S
Scarlett King (USA)
Top tier reference library for contemporary marketing management and digital integration

As a Chief Marketing Officer, this manual gave me exact campaign frameworks, attribution models, and marketing toolkits needed to lead our department with precision.

A
Aria Young (USA)
Thorough coverage of promotional mix, digital advertising, and customer retention

Purchased this book to upskill our marketing and growth teams. The practical frameworks on omnichannel campaigns, consumer segmentation, and digital outreach have been immensely valuable.

O
Oliver Walker (USA)
An essential reference book for business leaders and marketing practitioners

An exceptional publishing achievement by Vibrant Publishers. Every single chapter delivers high-yield takeaways for modern marketing professionals.

L
Lucas Allen (USA)
Great investment of time for marketing management and strategic brand mastery

This book is an absolute masterpiece for professionals wanting to master marketing essentials. The integration of core traditional strategies with modern digital marketing tools is phenomenal.

S
Sofia Hall (USA)
Masterful breakdown of market segmentation, campaign analytics, and digital channels

This publication helped us overhaul our promotional workflows and implement robust omnichannel marketing practices. Highly recommended!

E
Elizabeth Lee (USA)
Practical frameworks and strategies for modern marketing management execution

Extremely helpful for understanding how to combine traditional and digital marketing principles to drive brand awareness, acquire customers, and maximize ROI.

E
Elijah Lewis (USA)
Very well structured book explaining marketing mix, SEO, social media, and traditional media

The quality of content is top-notch. Real-world case studies, marketing checklists, and strategy tips make this an essential desk companion.

E
Ella Rodriguez (USA)
Exceptional guide offering deep insights into brand positioning and digital outreach

As a Chief Marketing Officer, this manual gave me exact campaign frameworks, attribution models, and marketing toolkits needed to lead our department with precision.

B
Benjamin Clark (USA)
Highly recommended book focusing on consumer behavior and modern marketing funnels

A remarkably clear and well-structured guide. It bridges complex marketing theories and practical operational concepts into digestible, actionable chapters.

E
Emily Robinson (USA)
Invaluable resource collection for marketing directors and growth strategists

Purchased this book to upskill our marketing and growth teams. The practical frameworks on omnichannel campaigns, consumer segmentation, and digital outreach have been immensely valuable.

J
James Martinez (USA)
Comprehensive book for mastering omnichannel campaigns, brand strategy, and digital execution

This book is an absolute masterpiece for professionals wanting to master marketing essentials. The integration of core traditional strategies with modern digital marketing tools is phenomenal.

A
Abigail Garcia (USA)
Phenomenal essential guide covering traditional and digital marketing integration

This publication helped us overhaul our promotional workflows and implement robust omnichannel marketing practices. Highly recommended!

L
Logan Thompson (USA)
Superb publication offering unmatched marketing management and leadership wisdom

An exceptional publishing achievement by Vibrant Publishers. Every single chapter delivers high-yield takeaways for modern marketing professionals.

E
Evelyn Martin (USA)
Clear guidance on leveraging traditional and digital marketing tools for success

Extremely helpful for understanding how to combine traditional and digital marketing principles to drive brand awareness, acquire customers, and maximize ROI.

M
Mason Harris (USA)
Top tier reference library for contemporary marketing management and digital integration

The quality of content is top-notch. Real-world case studies, marketing checklists, and strategy tips make this an essential desk companion.

H
Harper White (USA)
Transformed how our marketing team approaches omnichannel campaigns and brand strategy

As a Chief Marketing Officer, this manual gave me exact campaign frameworks, attribution models, and marketing toolkits needed to lead our department with precision.

E
Ethan Jackson (USA)
Thorough coverage of promotional mix, digital advertising, and customer retention

A remarkably clear and well-structured guide. It bridges complex marketing theories and practical operational concepts into digestible, actionable chapters.