From raw data to actionable insights - journey through the essentials of data analytics.


Data Analytics Essentials You Always Wanted To Know is an approachable and captivating guide to understand the complicated world of data

Data analytics is becoming increasingly important in today's data-driven society, and so has the demand for data analysts. Data Analytics Essentials You Always Wanted to Know (Data Analytics Essentials) is a comprehensive yet succinct manual, perfect for you if you are trying to understand the fundamentals of data analytics. It gives a concise introduction to data
analytics and its current applicability.

Upon reading this book, you will get:

•  A fundamental comprehension of data analytics, including its types
• An understanding of data analytics processes, software tools, and a range of analytics methodologies
• A comprehension of what daily tasks and procedures the data analysts follow
• An investigation into the vast field of big data analytics, covering its possibilities and challenges
• An understanding of the existing legal frameworks, as well as ethical and privacy issues in data analytics
• Application-based learning using a variety of real-world case studies
  

This book is a great tool for professionals switching to a career in data analytics and for students who want to learn the basics of data analytics. It will give you a strong foundation by explaining everything in an easy-to-understand language.

Data Analytics Essentials goes beyond a theoretical manual and contains real-world case studies and fun facts to help you enhance your knowledge. The chapter summaries and self- assessment tests along with every chapter will help you test yourself as you move from one concept to the next.

Learn the core data structures and algorithms for optimized Python coding.

• Learn how to write code that doesn’t just work—but works smarter
• Understand the performance impact of data structures and algorithm choices
• Master essential patterns like recursion, dynamic programming, and greedy logic
• Use practical tools to solve real problems with efficient, scalable Python code

You’ve mastered the basics of Python— now it’s time to think bigger. 

It’s time to write code that’s not just correct, but smart, efficient, and built to scale. Data Structures and Algorithms Essentials You Always Wanted to Know helps you transition from Python basics to tackling complex problems with ease. It’s your next step towards mastering the tools, patterns, and thinking needed to tackle real-world challenges—whether you're optimizing performance, preparing for interviews, or building smarter apps.

From core concepts like Big O notation, lists, stacks, and queues, to advanced structures like linked lists, trees, and graphs, this book guides you through each topic with crystal-clear explanations and Python-based examples. You'll also explore powerful strategies such as recursion, greedy algorithms, and dynamic programming, learning not just how they work—but when and why to use them.

This isn’t a theory-heavy textbook. It’s a practical guide, grounded in application. Each chapter includes hands-on coding tasks, quizzes, case studies, and real-world scenarios—like managing team rosters, analyzing social networks, or checking for palindromes—to help you apply what you learn in meaningful ways.

You’ll learn how to:

• Think algorithmically and communicate your ideas clearly
• Analyze and optimize code using Big O notation
• Write recursive functions that are both readable and robust
• Use classic data structures and design patterns with confidence

• Introduction to Decision Making
• Scenario Planning and Prediction Markets
• Group Mechanics
• Heuristics and Programmed Decisions
• Probability and Base Rate Neglect

Make tough decisions with this dynamic toolbox of decision analysis techniques to transform the business!

Decision Making Essentials You Always Wanted to Know prepares new managers and leaders to assess tough decisions they face- and eventually make the right choice- by providing them with a tool box of decision analysis techniques to help them understand and analyze the decisions they make.

The chapters describe key techniques of decision analysis, including:

• Cognitive biases and Prospect Theory
• Heuristics
• Probability and Expected Value
• Bayes Theorem
• Multi-attribute decision making, including the SMART, Elimination by Aspects, and Even Swaps methods
• Game Theory
• Prediction Markets
• Brainstorming and Groupthink
• Black Swan Events

Each chapter provides clear examples of the decision making tools and includes practice examples to help train the reader in using these critical tools.

Ever wondered how the internet knows exactly what you want—sometimes before you do? Digital Consumer Behavior Essentials reveals the digital psychology and marketing science behind it.

In today’s hyperconnected world, you aren’t just browsing—you’re being shaped. Every search, swipe, and click fuels data-driven systems that predict who you are, what you desire, and what you’ll buy next.

Digital Consumer Behavior Essentials pulls back the curtain on the algorithms, behavioral science, and digital marketing strategies that quietly influence your choices. When you understand how digital consumer psychology works, you gain a powerful advantage in a marketplace built on persuasion.

Inside, you will uncover:

• How your customer journey is engineered online, from awareness to post-purchase behavior.
  
• How your cognitive biases intensify in digital environments — including social proof, scarcity, and choice overload.
  
• How AI, personalization, and marketing analytics influence what you see, trust, and choose.
  
• How e-commerce platforms, social commerce, and digital communities shape your loyalty.
  
• What keeps your attention hooked on social media — algorithms, influencers, and engagement loops that drive online behavior.
  
• The future of digital marketing and consumer behavior—AR shopping, conversational AI, subscription models, and seamless payment systems.

With real case studies and actionable insights, this book gives you the clarity to understand and ethically influence digital consumer behavior in your work.

Part of the Self-Learning Management Series, Digital Consumer Behavior Essentials is designed for self-paced learning and serves as a practical reference for professionals and marketers. Whether you’re developing marketing strategies, optimizing digital products, or teaching courses on consumer behavior, you’ll gain a clear framework to understand, analyze, and ethically influence online consumer decisions.

• Digital marketing basics and fundamentals
• How to create a content marketing framework
• Critical components of social media marketing
• Key metrics for digital marketing success

A hands-on guide to implementing winning digital marketing strategies that will lead to skyrocketing sales revenues.

The Internet has changed how we communicate, and how we tell our story, including how we market products. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in this digital age. The vast amount of data that can be generated (Big Data) certainly makes marketing management more complex- but also lets you understand your market better than ever before.

Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to help you understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.

Whether you are a beginner looking to understand the basics of digital marketing or an expert marketer searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve all of your goals.

Get your math jitters out of the way for Digital SAT!

Vibrant Publishers is out with the only book that you will need to solve all of your math queries for the Digital SAT. With chapters focusing on all the areas of the syllabus—algebra, advanced math, problem-solving and data analysis, geometry, and trigonometry—the latest edition of the book aims to provide you with all the preparation material you need to master your way to the top. The book also comes with comprehensive information on the Digital SAT, sparing you the research and getting all you need inside one package.

What does it include?

• Information on the Digital SAT: scoring, test specifications, total questions, time allotted, etc.
• 300 solved questions with detailed explanations
• Questions encapsulating all the topics like algebra, advanced math, geometry, and trigonometry to name a few
• A math test at the end to help you test your knowledge out 

The book is divided into chapters based on the topics it focuses on. 300 Questions from every topic and subtopic, covering the complete SAT syllabus, have been provided to help you leave no stone unturned in terms of preparation. Every topic you might feel intimated by, and that which comes easy to you, has been covered in its entirety. The questions are solved and are facilitated with detailed explanations, to help you stay on track if you lose your way.

An overview of the Digital SAT has been given, along with an emphasis on the math section, to help you do away with any gaps in your knowledge about the logistics of the test.

For more books on Digital SAT preparation, visit the Test Prep section on our website shop.

SAT® is a trademark registered by the College Board, which is not affiliated with and does not endorse this product.

THE UPDATED & EXPANDED DIGITAL SAT MATH PREP BOOK

Revised and expanded based on extensive research and feedback from students and educators, this new edition builds on the approach of the widely used previous edition. Now updated with more practice, improved structure, and added support tools, it will help you improve your score in the SAT Math section.

What’s New in This Edition

• Expanded from 350+ to 530+ Math questions for deeper, more complete practice
• Diagnostic Test added to help identify strengths and weaknesses from the start
• Difficulty-based organization (Easy → Medium → Hard) introduced across every skill
• Online companion resources added, including:
• Companion notes for Math formulas 
• 20 Bonus Hard Questions for advanced practice

Improve Your Score with Real-like Practice Questions

• Chapters organized by official Digital SAT Math domains
• Each domain broken down into the exact skills tested on the exam
• Coverage includes:
• Algebra
• Advanced Math
• Problem-solving and Data Analysis
• Geometry and Trigonometry

Build Accuracy and Master Tough Questions

• All questions arranged in increasing difficulty:
• Easy
• Medium
• Hard
• Includes 3-month and 6-month study plans to support different prep timelines

Find Areas of Improvement Before Prep and Simulate Real Test Environment

• Diagnostic Test at the beginning for targeted preparation
• 1 full-length Digital SAT Math test at the end for pacing and test-day readiness

Learn the Logic Behind Right and Wrong Choices

• Detailed explanations for every question, including:
• Why the correct answer is correct
• Why each incorrect option is wrong
• Helps identify traps, strengthen reasoning, and improve consistency

Whether used for self-study, classroom instruction, or tutoring support, this updated edition offers a research-informed, skill-focused path to mastering the Digital SAT Math section.

Digital SAT Practice Tests: 900+ SAT Practice Questions will give you the extra prep you need to score 1500+ on the Digital SAT. It offers an authentic test-taking experience that will ease you into the test format and take away your exam jitters.

The practice book includes:

• One free online diagnostic test to gauge test readiness
• Five 6-module tests with separate easy and difficult modules (in-book) for both sections
• One online adaptive test to get the real testing experience
• Scaled score table to estimate your test scores
• Performance review sheets for self-assessment with a raw score table to estimate your test scores
• In-depth explanations of correct and incorrect choices
• Math formulas and Grammar rules cheat sheet for test day (online)
• Updated information on the Digital SAT and its features
• A deep dive into the Reading & Writing and Math question types
• A thorough explanation of the scoring system
• A 6-week targeted study plan 
• List of Vocabulary words to ace the Reading & Writing section (online)

Use Vibrant’s other Digital SAT resources along with this book to be fully prepared for exam day! Learn strategies for all types of questions in the Digital SAT Supreme Guide. To get more practice for each section, pick up Digital SAT Reading and Writing Practice Questions and Digital SAT Math Practice Questions. Prepare with adaptive Online Practice Tests for the Digital SAT for a simulated practice. 

Introducing the new edition of Digital SAT Reading and Writing Practice Questions with improved questions and explanations.

• A bank of 300 Reading and Writing practice questions
• Improved and detailed explanation for each answer choice
• Exhaustive coverage of all 10 types of questions
• 1 full-length and timed Reading and Writing test
• An in-depth overview of the new Digital SAT

This book is not just a practice book; it is a self-learning guide that will take you through the specifics of the new test and make you well-versed with the 10 question types asked on it. 

The initial chapters will give you a brief and concise overview of the Digital SAT to equip you with the test pattern and question types. These chapters will also inform and update you about all the recent changes done to the format of the test and the questions. 

You will get a focused practice of each question type with 30 questions dedicated to each of them. You can start with the easy questions first and then move on to harder ones as they are segregated according to their difficulty levels. At the end of each chapter, you will find explanations giving elaborate reasons for why a choice is correct or incorrect. Reading these explanations will show you how each question type should be tackled and how the answer can be derived quickly. 

At the end of the book — after you have mastered all question types — a full-length and timed Reading and Writing test awaits you! This test is created as per the new Digital SAT format with 54 questions divided into 2 modules. 

Get access to 5 complete full-length tests and 300+ Math questions in our other books on Digital SAT. Check them out in the Digital SAT Test Prep Series section on our website shop page.

THE UPDATED & EXPANDED DIGITAL SAT READING AND WRITING PREP BOOK

Revised and expanded based on extensive research and feedback from students and educators, this new edition builds on the approach of the widely used previous edition. Now updated with more practice, improved structure, and added support tools, it will help you improve your score in the Reading and Writing section.

What’s New in This Edition

• Expanded from 350+ to 530+ Reading and Writing questions for deeper, more complete practice
• Diagnostic Test added to help identify strengths and weaknesses from the start
• Difficulty-based organization (Easy → Medium → Hard) introduced across every skill
• Online companion resources added, including:
• Companion notes for Grammar rules and Standard English Conventions 
• 20 Bonus Hard Questions for advanced practice
• Frequently tested SAT vocabulary words

Proven, Skill-Aligned Practice Framework

• Chapters organized by official Digital SAT Reading and Writing domains
• Each domain broken down into the exact skills tested on the exam
• Coverage includes:
• Craft and Structure
• Information and Ideas
• Standard English Conventions
• Expression of Ideas

Practice Designed for Measurable Improvement

• All questions arranged in increasing difficulty:
• Easy
• Medium
• Hard
• Includes 3-month and 6-month study plans to support different prep timelines

Diagnostic + Full-Length Test Support

• Diagnostic Test at the beginning for targeted preparation
• 1 full-length Digital SAT Reading and Writing test at the end for pacing and test-day readiness

Clear, Instructional Answer Explanations

• Detailed explanations for every question, including:
• Why the correct answer is correct
• Why each incorrect option is wrong
• Helps identify traps, strengthen reasoning, and improve consistency

Whether used for self-study, classroom instruction, or tutoring support, this updated edition offers a research-informed, skill-focused path to mastering the Digital SAT Reading and Writing section.