Learn AI, Machine Learning, and Deep Learning in One Easy-to-Understand Guide

Artificial Intelligence is transforming the way we live, work, and interact—but understanding it doesn’t have to be overwhelming.

Artificial Intelligence Essentials You Always Wanted to Know is a clear, engaging, and practical introduction to AI—perfect for business professionals, career switchers, tech enthusiasts, and lifelong learners.

From understanding how AI models are built to exploring cutting-edge technologies like Neural Networks and Generative AI, each chapter breaks down complex ideas into manageable sections—complete with summaries and quizzes to reinforce key learnings.

Key Features of the Book

A Clear Introduction to AI

Learn how AI has evolved and how it’s transforming industries from finance and healthcare to retail and education.

Foundational Concepts Made Simple

Understand how AI solves problems, the three core learning paradigms, and the basics of model development.

Machine Learning Techniques Explained

Dive into key methods like regression, classification, and clustering, and discover when to apply them in real-world scenarios.

Deep Learning Demystified

Explore neural networks, CNNs, and RNNs, and understand how deep learning is driving innovation in various fields.

Explore Core AI Domains

• Natural Language Processing (NLP) – Learn how machines process and generate human language.
• Computer Vision (CV) – Discover how AI understands the visual world.
• Generative AI – Learn the basics of prompt engineering, large language models (LLMs), and content creation.

Bonus: Online Job Prep Support

Access exclusive interview questions to help you prepare for roles in a rapidly growing job market.

Take the first step toward mastering AI and equip yourself for the future that's already unfolding.

From raw data to actionable insights - journey through the essentials of data analytics.


Data Analytics Essentials You Always Wanted To Know is an approachable and captivating guide to understand the complicated world of data

Data analytics is becoming increasingly important in today's data-driven society, and so has the demand for data analysts. Data Analytics Essentials You Always Wanted to Know (Data Analytics Essentials) is a comprehensive yet succinct manual, perfect for you if you are trying to understand the fundamentals of data analytics. It gives a concise introduction to data
analytics and its current applicability.

Upon reading this book, you will get:

•  A fundamental comprehension of data analytics, including its types
• An understanding of data analytics processes, software tools, and a range of analytics methodologies
• A comprehension of what daily tasks and procedures the data analysts follow
• An investigation into the vast field of big data analytics, covering its possibilities and challenges
• An understanding of the existing legal frameworks, as well as ethical and privacy issues in data analytics
• Application-based learning using a variety of real-world case studies
  

This book is a great tool for professionals switching to a career in data analytics and for students who want to learn the basics of data analytics. It will give you a strong foundation by explaining everything in an easy-to-understand language.

Data Analytics Essentials goes beyond a theoretical manual and contains real-world case studies and fun facts to help you enhance your knowledge. The chapter summaries and self- assessment tests along with every chapter will help you test yourself as you move from one concept to the next.

Learn Python the Easy Way with No Prior Experience!

Key Features include:

• Comprehensive coverage of Python basics
• Ideal for beginners and career changers
• Real-world applications and case studies
• Practical examples and quizzes for reinforcement

Get ready to program with Python- one of the most in-demand skills of this decade!

If you are interested in learning programming, but not sure where to start, Python Essentials You Always Wanted to Know is your guide to learning Python, one of the most versatile and beginner-friendly programming languages. This book is designed with absolute beginners in mind, focusing on clear explanations and practical examples rather than technical jargon. Regardless of skill level, there’s something here for everyone, from the basics of programming logic to more advanced topics like object-oriented programming and error handling. Whether you’re a student, a professional transitioning into tech, or simply curious about coding, this book will help you to think like a programmer and enhance your programming skills.

The book also includes a chapter dedicated to case studies, giving you the opportunity to practice and apply the discussed concepts. Additionally, you will gain exclusive access to an online glossary of functions and methods mentioned throughout the book to help you retain and understand crucial programming terms.

After reading this book, you’ll be able to:

• Understand programming fundamentals and Python syntax
• Apply data structures, functions, and modular programming
• Implement object-oriented principles in your projects
• Leverage Python for data analysis and business insights
  
  Part of Vibrant Publishers’ Self-Learning Management Series, the book serves as a valuable guide for developing programming skills to complement your existing expertise and advance your career.

• Covers key algorithms and techniques
• Ideal for students and professionals
• Hands-on implementation included

Master the fundamentals of ML and take the first step towards a career in AI!

In today’s rapidly evolving world, machine learning (ML) is no longer just for researchers or data scientists. From personalized recommendations on streaming platforms to fraud detection in banking, ML powers many aspects of our daily lives. As industries increasingly adopt AI-driven solutions, learning machine learning has become a valuable skill. Yet, many find the subject overwhelming, often intimidated by its mathematical complexity. That’s where Machine Learning Essentials You Always Wanted to Know (Machine Learning Essentials) comes in. This beginner-friendly guide offers a structured, step-by-step approach to understanding machine learning concepts without unnecessary jargon. Whether you are a student, a professional looking to transition into AI, or simply curious about how machines learn, this book provides a clear and practical roadmap to mastering ML.

Authored by Dhairya Parikh, an experienced data engineer who returned to academia to refine his expertise, this book bridges the gap between theory and real-world application. It simplifies the core concepts of ML, breaking them down into digestible explanations paired with hands-on coding exercises to help you apply what you learn.

What You’ll Learn:

• The fundamentals of machine learning and how it powers modern technology
• The three key types of ML—Supervised, Unsupervised, and Reinforcement Learning
• How to combine algorithms, data, and models to develop AI-driven solutions
• Practical coding techniques to build and implement machine learning models

Part of Vibrant Publishers’ Self-Learning Management Series, this book serves as a valuable guide for building machine learning skills, enhancing your expertise, and advancing your career in AI and data science.

Unlock the full potential of Microsoft® Power BI with this definitive guide for business professionals, analysts, and aspiring leaders. Microsoft® Power BI Essentials You Always Wanted to Know by Dr. Sini V. Pillai sheds light on how users can transform complex data concepts into actionable business intelligence skills that drive organizational success.

This comprehensive resource covers everything from fundamental data import techniques using Power Query Editor to advanced analytics with DAX expressions and AI-powered sentiment analysis. Learn to prepare and present data in ways that bring key insights to life, create interactive visualizations, and publish and manage reports and dashboards efficiently.

Key Learning Outcomes: 

• Discover how to import and transform data in Power BI.
• Learn to create accessible visualizations.
• Understand how to leverage advanced analytics.
• Learn to choose the right chart and apply smart filters.

Explore how to build compelling visual narratives with advanced storytelling tools and learn how to influence decision-making at every organizational level. Perfect for business analysts, data professionals, managers, consultants, entrepreneurs, and anyone preparing for leadership roles requiring data-driven decision-making abilities. Each chapter includes practical exercises, real-world case studies, and assessment quizzes to reinforce learning and ensure skill retention.

Part of the Self-Learning Management Series, this book is designed to help you learn essential management lessons. Read it, transform your approach to data analysis, and position yourself as an indispensable business intelligence leader in today's data-driven economy.

• • Understand the role of analytics in decision-making.
  • Learn how to use descriptive, predictive, and prescriptive analytics.
  • Gain knowledge of tools for executing data-driven strategies.
  • Explore ways to turn data into actionable intelligence.

   

  Whether you're just starting out or already have some experience, Business Analytics Essentials You Always Wanted to Know is designed to demystify the world of analytics and help you effectively integrate data-driven decision-making into your work. It covers everything from foundational concepts to advanced techniques, making it an invaluable resource for professionals and business leaders alike.

  The focus of the book is on explaining how business analytics can help organizations solve problems, optimize processes, and make smarter decisions based on data insights. The book explores topics that are essential in today’s digital world, such as data governance, ethical considerations in analytics, and emerging trends in AI and machine learning.

  The book includes practical examples and case studies, illustrating how these tools can be applied in real-world business situations. Regardless of whether you are an aspiring data analyst, a business executive, or an entrepreneur, this book will provide you with the essential skills needed to turn data into actionable intelligence and create meaningful business value.

  After reading this book, you will understand: 

  • Core principles and practical applications of business analytics
  • Use of tools such as SQL, Python, and Tableau in business analytics
  • Concepts of descriptive, predictive, and prescriptive analytics
  • How business analytics is used in various industries and contexts
  • How to analyze data, forecast trends, and make recommendations

The Practical AI Playbook Every Manager Needs to Lead Smarter, Decide Faster, and Build Future-Ready Teams

Artificial intelligence is rapidly becoming part of everyday business operations. The managers who learn to use it effectively will be better equipped to improve productivity, adapt to change, and support high-performing teams.

AI Essentials for Managers provides a step-by-step roadmap for putting AI to work. Through practical examples and actionable strategies, readers learn how to leverage AI for communication, planning, collaboration, analysis, and decision-making—without needing a technical background.

Key Features Include:

• Practical AI applications for productivity, communication, planning, and decision-making
• Step-by-step guidance for introducing AI to teams without triggering resistance
• Ethical frameworks for responsible, people-centered AI adoption
• A Manager Prompt Library with ready-to-use prompts for common leadership tasks
• An AI Tools Cheat Sheet comparing popular tools by function, use case, and pricing

From drafting communications and summarizing lengthy documents to forecasting outcomes and making data-driven decisions, the book focuses on practical applications that deliver immediate value. Each chapter concludes with a "Try This Week" activity, helping readers turn insights into action right away. 

After reading this book, you will be able to:

• Apply AI tools to your most time-consuming management tasks
• Lead team adoption with a framework that addresses concerns before they escalate
• Develop responsible AI policies tailored to your organization
• Move from uncertainty to action with a clear 30-Day Plan

Part of Vibrant Publishers' Self-Learning Management Series, AI Essentials for Managers is the resource today's leaders have been waiting for.

• Digital marketing basics and fundamentals
• How to create a content marketing framework
• Critical components of social media marketing
• Key metrics for digital marketing success

A hands-on guide to implementing winning digital marketing strategies that will lead to skyrocketing sales revenues.

The Internet has changed how we communicate, and how we tell our story, including how we market products. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in this digital age. The vast amount of data that can be generated (Big Data) certainly makes marketing management more complex- but also lets you understand your market better than ever before.

Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to help you understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.

Whether you are a beginner looking to understand the basics of digital marketing or an expert marketer searching for a way to increase your digital marketing ROI, Digital Marketing Essentials You Always Wanted To Know will help you achieve all of your goals.

Learn the core data structures and algorithms for optimized Python coding.

• Learn how to write code that doesn’t just work—but works smarter
• Understand the performance impact of data structures and algorithm choices
• Master essential patterns like recursion, dynamic programming, and greedy logic
• Use practical tools to solve real problems with efficient, scalable Python code

You’ve mastered the basics of Python— now it’s time to think bigger. 

It’s time to write code that’s not just correct, but smart, efficient, and built to scale. Data Structures and Algorithms Essentials You Always Wanted to Know helps you transition from Python basics to tackling complex problems with ease. It’s your next step towards mastering the tools, patterns, and thinking needed to tackle real-world challenges—whether you're optimizing performance, preparing for interviews, or building smarter apps.

From core concepts like Big O notation, lists, stacks, and queues, to advanced structures like linked lists, trees, and graphs, this book guides you through each topic with crystal-clear explanations and Python-based examples. You'll also explore powerful strategies such as recursion, greedy algorithms, and dynamic programming, learning not just how they work—but when and why to use them.

This isn’t a theory-heavy textbook. It’s a practical guide, grounded in application. Each chapter includes hands-on coding tasks, quizzes, case studies, and real-world scenarios—like managing team rosters, analyzing social networks, or checking for palindromes—to help you apply what you learn in meaningful ways.

You’ll learn how to:

• Think algorithmically and communicate your ideas clearly
• Analyze and optimize code using Big O notation
• Write recursive functions that are both readable and robust
• Use classic data structures and design patterns with confidence

• Functions as a supplement to a textbook for undergraduates studying Human Resources Management
• Blends theory with practical guidance, making it easy to begin implementing analytics best practices
• Comes with helpful video tutorials for using Excel to manipulate quantitative data

A practical guide to using human resource analytics for making optimal business decisions.

Read this book if you want to be able to:

• Define what HR Analytics can do for an organization
• Determine the best HR analytics role for you
• Assess the readiness of your organization for undergoing a study using HR analytics
• Apply HR Analytics in various HR disciplines
• Use Excel to efficiently manage data for your HR analytics
• Tell your organization’s story - whether you are a seasoned professional or a newcomer

Part overview of the field, part handbook, HR Analytics Essentials walks readers through the many benefits of using analytics to make better people decisions. HR Analytics requires more than just strong gut instincts and a talent for talking with people; it requires a good understanding of your organization’s human capital. As this guide will show, HR Analytics is both an art and a science that can help your organization make informed decisions that benefit all stakeholders. With case studies and online tutorials, including a step-by-step guide for using Excel to efficiently work with your data, HR Analytics Essentials is the perfect handbook you need.

Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.

Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.

The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.

The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.

This book will help you-

•  Learn the process of coming up with a marketing strategy
• Navigate through the sea of social media platforms and create platform-specific content
• Explore hashtags: Know when, where, and how to use them
• Understand the metrics and evaluate your social media marketing strategies

The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.