The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)

The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)

Name: The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)
Brand: Vibrant Publishers LLC
SKU: 9781636515069
Price: 5900.00 INR
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Description

Book 1: Business Strategy Essentials

With this book, you’ll learn how to:

Identify your company’s current business strategy
Master SWOT analysis and environmental scanning tools
Apply practical strategies for business growth
Deal with aggressive competitor moves

Click here to learn more about this book.

Book 2: Market Research Essentials

With this book, you’ll learn how to:

Define and apply different research methods
Ask the right questions for successful research
Understand the research strategies used by top brands
Conduct a successful market analysis

Click here to learn more about this book.

Bibliographic Details

Pages: 390 Pages

Paperback (ISBN): 9781636515069

Category: Business & Economics

Author: Samara Omundson, Emily Wheeler, Callie Daum, Vibrant Publishers

Table of Contents

Click on individual book titles below to view their complete Table of Contents.

Market Research Essentials You Always Wanted to Know

Business Strategy Essentials You Always Wanted To Know

Author

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Samara Omundson and Emily Wheeler, co-founders of OWL Research Partners, hold MLIS degrees and bring 40+ years of combined market research expertise.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.