Service Logic

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$90.00 USD $33.00 USD

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$90.00 USD $33.00 USD

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Based on 3 reviews
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E
Emily Carter
Transformative Perspective

This book provides a fresh and transformative perspective on service logic. Its well-structured and highly informative. A great read for professionals!

P
Priya Mehra
Insightful and Academically Rich

This book delivers a fresh conceptual framework that is both relevant and timely. Grnroos explains how service logic provides a deeper understanding of customer relationships and business interactions. Though its a bit dense in some chapters, the intellectual payoff is well worth the effort. Highly recommended for marketing scholars and strategists.

D
David Thompson
A Thought-Provoking Shift in Marketing Thinking

Service Logic by Christian Grnroos presents a groundbreaking perspective that challenges traditional marketing frameworks. The books clear arguments and logical flow make it accessible even to non-academics. Its ideal for professionals and students who want to reframe marketing as a value-creation process rather than just exchange. A must-read in todays customer-centric world.