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Global Marketing
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Global Marketing
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Competing in international markets requires more than just translating a message—it demands a deep understanding of cultural, economic, and technological forces shaping consumer behavior worldwide. Global Marketing by Yoram (Jerry) Wind offers a strategic roadmap for businesses looking to expand beyond domestic borders.
This book explores how companies can navigate diverse markets, adapt to cultural differences, and leverage digital transformation for global reach. Wind presents frameworks for market entry strategies, localization versus standardization, and international branding while addressing the impact of global supply chains, trade policies, and emerging economies.
With real-world case studies and research-backed insights, Global Marketing equips entrepreneurs, executives, and marketers with tools to create effective cross-border strategies. Readers will learn how to assess market potential, tailor value propositions, and build sustainable global brands. Whether you're scaling a startup or managing a multinational corporation, this book provides the knowledge needed to thrive in today’s interconnected economy.
Pages: 322 pages
Paperback (ISBN): 9781636514079
Hardback (Color): 9781636514086
Trim Size: 6x9
Category: Business & Economics
Author: Yoram(Jerry) Wind
Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has been the Lauder Professor Emeritus and Professor of Marketing. Among his many innovations at Wharton, he founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades.
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"Global Marketing" delivers valuable knowledge on how businesses can navigate different markets worldwide. The book is well-structured, covering everything from consumer behavior to digital trends. A great read for Indian marketers looking to go global!
This book is a fantastic resource for marketers aiming to expand internationally. Yoram Wind provides deep insights into global marketing strategies, cultural nuances, and market entry tactics. The case studies make it even more practical for real-world applications. Highly recommended!
"Global Marketing" covers critical issues like cultural sensitivity, localization, and digital strategy in international markets. The content is up-to-date and insightful. A great resource for anyone involved in global business planning or marketing expansion.
This book provides an excellent framework for understanding international marketing strategies. The real-world examples and global perspectives make it a must-have for students and professionals alike. It helped me grasp the challenges and opportunities in cross-border marketing.
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