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Macromarketing, Ethics, and Social Responsibility: The Development Period
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Macromarketing, Ethics, and Social Responsibility: The Development Period
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"Macromarketing, Ethics, and Social Responsibility: The Development Period" by Shelby D. Hunt delves into the intersection of marketing, ethics, and societal responsibility during the critical developmental phase of macromarketing. This book explores the historical evolution of ethical standards in marketing and the growing emphasis on corporate social responsibility. Hunt presents a thorough analysis of how marketing practices have evolved in response to societal needs and the ethical challenges that arise in the global marketplace. With deep insights into the ethical implications of marketing decisions, the book offers a valuable perspective on the responsibilities of marketers in shaping the public good. Ideal for scholars and practitioners in the field, this book provides a comprehensive foundation for understanding the ethical dimensions of macromarketing and its impact on society. "Macromarketing, Ethics, and Social Responsibility" invites readers to reflect on the crucial role of marketing in fostering a responsible, sustainable future.
Pages: 266 pages
Paperback (ISBN): 9781636512815
Hardback (Color): 9781636512822
Trim Size: 6x9
Category: Business & Economics
Author: Shelby D. Hunt
Late Shelby D. Hunt was the Jerry S. Rawls and P.W. Horn Professor of Marketing at the Rawls College of Business, Texas Tech University, Lubbock, Texas, USA. A past editor of the Journal of Marketing (1985–87), he was the author of numerous books, including Foundations of Marketing Theory: Toward a General Theory of Marketing (2002), Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity (2003), and A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (2000). One of the 250 most frequently cited researchers in economics and business (Thomson-ISI), he wrote numerous articles on competitive theory, strategy, macromarketing, ethics, relationship marketing, channels of distribution, philosophy of science, and marketing theory. Three of his Journal of Marketing articles won the Harold H. Maynard Award for the “best article on marketing theory.” His 1994 Journal of Marketing article “Commitment and Trust,” with Robert M. Morgan, was the most highly cited article in economics and business in the 1993–2003 decade (Thomson-ISI). For his contributions to theory and science in marketing, he received multiple other distinguished awards.
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This book is an eye-opener for understanding the role of ethics and social responsibility in marketing. Its a must-read for anyone interested in macromarketing.
The focus on social responsibility and ethics makes this book a standout in marketing literature. A great resource for students and professionals alike.
A detailed and insightful exploration of macromarketing concepts. The ethical frameworks discussed are highly relevant to today's business environment.
Shelby D. Hunt presents a thought-provoking perspective on the intersection of marketing and ethics. Its academic yet accessible. Highly recommended!
This book does an excellent job of bridging theory and practice in macromarketing. It provides a solid foundation for understanding ethical marketing practices.
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