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Marketing of Services: Retailing and Health Care
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Marketing of Services: Retailing and Health Care
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Marketing of Services: Retailing and Health Care
🛍️ Master Service Marketing in Retail & Healthcare!
Marketing of Services: Retailing and Health Care by Naresh Malhotra delves into the unique challenges and strategies involved in marketing intangible services—specifically in retail and healthcare sectors. As part of the Legend in Marketing series, this book presents groundbreaking research on consumer expectations, service quality, branding, and customer satisfaction in service-driven industries.
This volume explores service differentiation, patient-centered healthcare marketing, customer experience in retail, and innovations in service delivery. It also highlights the impact of digital transformation, AI, and data-driven personalization in modern service marketing.
With real-world examples and expert analysis, this book is essential for retail executives, healthcare marketers, business strategists, and researchers aiming to enhance service delivery, improve brand perception, and foster customer loyalty.
📘 Stay ahead in service marketing—get your copy today!
Pages: 286 pages
Paperback (ISBN): 9781636514338
Hardback (Color): 9781636514345
Trim Size: 6x9
Category: Business & Economics
Author: Naresh K. Malhotra
Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.
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A well-structured book that covers essential aspects of marketing services, including customer behavior and strategic approaches. The healthcare marketing section was particularly insightful. Highly recommended!
This book provides a detailed look into the unique challenges and strategies in service marketing, retailing, and healthcare. The real-world examples and case studies make it a valuable resource for marketing professionals and students alike.
This book gives a solid foundation in service marketing, especially in retail and healthcare. The examples are practical and industry-relevant.
The chapters are easy to follow and focus on current trends in service and retail marketing. Highly recommended for marketing students and pros.
A well-balanced book that merges theory with real-world application. The healthcare marketing section is particularly engaging and insightful.
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