+1 720-986-5272
-
SHOP
-
Self Learning Management Books
-
Test Prep Books
-
Legend In Marketing
-
Legend In Consumer Behavior
-
Legend In Strategic Marketing
RESOURCESBLOGSSPOTLIGHTS -
- Log in
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
Estimated delivery between July 24 and July 26.
We use cookies and similar technologies to provide the best experience on our website.
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
(0)
In stock - Ready to be shipped
Request Sample Book/Online Resource
Share
In Causes of Brand Attachment and Its Effect on Consumers’ Information Processing, Evaluations, and Behaviors, C. Whan Park explores the psychological drivers behind consumers’ deep emotional bonds with brands and how these attachments influence their thoughts, judgments, and actions.Park identifies key factors—such as self-identity, emotional resonance, and symbolic meaning—that cause consumers to form meaningful relationships with brands. He then examines how these attachments impact the way consumers process brand-related information, evaluate competing options, and remain loyal over time. The book bridges emotional branding with cognitive processing, offering a multi-dimensional framework for understanding how affection and loyalty develop and persist. For marketers, brand strategists, and scholars, it provides actionable insights into how brand attachment can shape long-term consumer behavior.As part of the Legend in Consumer Behavior series, this book solidifies Park’s reputation as a thought leader in emotional and cognitive branding research.
Pages: 430 pages
Paperback (ISBN): 9781636516202
Hardback (Color): 9781636516219
Trim Size: 6x9
Category: Business & Economics
Author: C. Whan Park
C. Whan Park is a Robert E. Brooker Professor of Marketing at the University of Southern California. Prior to joining the USC Marshall School of Business, Los Angeles, California, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh (1979–1997).
He is one of the most innovative thought leaders who has pioneered many important areas in consumer behavior. His innovative publications include seminal papers in dyadic decision-making, “Joint Decisions in Home Purchasing: A Muddling-through Process”; brand management, “Strategic Brand Concept-image Management”; and brand attachment, “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.” He has also published highly influential articles in the areas of brand familiarity, subjective and objective knowledge, cognitive and affective involvement, constructive decision-making, cost-efficient brand growth strategies, and brand naming strategies. Apart from this, Professor Park has coauthored Marketing Management (1987) with Dr Gerald Zaltman, and Handbook of Brand Relationships (2009) with Deborah J. MacInnis and Joseph R. Priester. His most recent book, Brand Admiration: Building a Business People Love, coauthored with Dr Deborah J. MacInnis and Dr Andreas B. Eisingerich, was published in October 2016.
Professor Park was the recipient of the 1987 Alpha Kappa Psi Award and has been a Fellow of Society of Consumer Psychology (2012) and a Fellow of Association for Consumer Research (ACR, 2015). He was the Editor of the Journal of Consumer Psychology (2008–2012) and is currently the Director of the Global Branding Center at the Marshall School of Business (2008–present).
You May Also Like...
(0)
The Role of Familiarity and Knowledge in Consumer Behavior
(0)
The Role of Familiarity and Knowledge in Consumer Behavior
Recently viewed products
Blog posts
Blogs on Operations and Project Management
Should You Hide the Stakeholder Map? Modern Stakeholder Engagement for Project Managers Explained
Blogs on Operations and Project Management
Is Your Team Treating Lean and Continuous Improvement Like a Toolbox?
Blogs on Operations and Project Management
How to Achieve Operational Excellence with Continuous Improvement: A Step-by-Step Guide
Blogs on Operations and Project Management
What Is Six Sigma and Why Does It Still Matter in 2026?
Blogs on Operations and Project Management
8 Types of Lean Waste (TIMWOODS) and How to Eliminate Them
Blogs on Operations and Project Management
How to Handle Stakeholder Resistance in Change Management
Blogs on Operations and Project Management
Why Do Most Lean Implementation and Continuous Improvement Efforts Fail?
Blogs on Operations and Project Management
The New Face of Operational Excellence: From Waste Reduction to Effectiveness
Contact Information
Got questions? Call us on
+1-720-986-5272
Need help with your order?
reachus@vibrantpublishers.com
Available 24/7 via whatsapp chat
+1-315-413-6418
*Test names are the registered trademarks of their respective owners, who are not affiliated with Vibrant Publishers.
© 2026,
Vibrant Publishers LLC.
