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Customer Relationship Management
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Customer Relationship Management
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Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tailor CRM strategies to align with evolving customer expectations and market dynamics. Ideal for business students, managers, and CRM professionals, this book provides the essential tools to optimize customer engagement, predict customer behavior, and leverage CRM technology to maintain a competitive edge. Unlock the potential of CRM to revolutionize your approach to customer management and strengthen brand loyalty in an increasingly digital and customer-centric marketplace.
Pages: 252 pages
Paperback (ISBN): 9781636513232
Hardback (Color): 9781636513249
Trim Size: 6x9
Category: Business & Economics
Author: V. Kumar
V. Kumar is Professor of Marketing, and the Goodman Academic Industry Partnership Professor at Brock University’s Goodman School of Business. Kumar joins Brock from the Tobin College of Business at St. John’s University in New York, where he started a new Master of Science in Marketing Intelligence program and engaged the faculty with co-authored publications. His work focusing on rigour — the developing of new methods — and relevance to the business world has led to the publication of more than 300 scholarly papers, 30 books, and has earned him more than 25 research and teaching excellence awards. His distinguished career has earned him many accolades, including being selected by SAGE publications as a one of eight ‘Marketing Legends,’ being inducted to the inaugural class of the United States Analytics Hall of Fame in 2019, named a Fellow of the American Marketing Association (AMA), recognized as the Cutco Vector Distinguished Marketing Educator by the Academy of Marketing Science, and recipient of both the Charles Coolidge Parlin Award and Paul Converse Award from the AMA. As a way of honouring his contributions to student mentorship, the AMA has instituted the V. Kumar Doctoral Student Mentorship Award funded by many of his former doctoral students.
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This book is a must-have for anyone looking to improve their CRM skills. The concepts are explained in a clear and concise manner, making it easy to implement in real-world scenarios.
This book is packed with actionable advice and real-life examples. It helped me design a better CRM strategy for my organization. A great addition to my library!
Customer Relationship Management by Vibrant Publishers is an excellent guide for both beginners and professionals. It provides practical insights and strategies to enhance customer engagement effectively. Highly recommended!
I appreciate the step-by-step approach of this book. It covers the latest CRM trends and technologies, making it a valuable resource for modern businesses.
A well-structured and informative book. I found the examples and case studies particularly helpful in understanding the importance of customer retention and satisfaction.
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