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International Marketing
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International Marketing
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International Marketing by V. Kumar is an authoritative guide that delves deep into the complexities of marketing across global markets. Renowned for his expertise in customer relationship management and data-driven strategies, V. Kumar provides an in-depth exploration of the frameworks and strategies essential for thriving in international business environments.
This book covers a wide range of topics, including global market entry strategies, cross-cultural consumer behavior, pricing strategies in diverse economies, and the challenges of navigating legal and political landscapes across borders. Kumar’s research-backed insights equip both practitioners and students with the tools necessary to develop and implement successful international marketing campaigns.
Designed for marketing professionals, academics, and business leaders, International Marketing offers practical strategies and case studies that demonstrate real-world applications. Whether you’re expanding into new markets or optimizing your global presence, this book provides the knowledge you need to navigate the complexities of international marketing.
Pages: 322 pages
Paperback (ISBN): 9781636513096
Hardback (Color): 9781636513102
Trim Size: 6x9
Category: Business & Economics
Author: V. Kumar
V. Kumar is Professor of Marketing, and the Goodman Academic Industry Partnership Professor at Brock University’s Goodman School of Business. Kumar joins Brock from the Tobin College of Business at St. John’s University in New York, where he started a new Master of Science in Marketing Intelligence program and engaged the faculty with co-authored publications. His work focusing on rigour — the developing of new methods — and relevance to the business world has led to the publication of more than 300 scholarly papers, 30 books, and has earned him more than 25 research and teaching excellence awards. His distinguished career has earned him many accolades, including being selected by SAGE publications as a one of eight ‘Marketing Legends,’ being inducted to the inaugural class of the United States Analytics Hall of Fame in 2019, named a Fellow of the American Marketing Association (AMA), recognized as the Cutco Vector Distinguished Marketing Educator by the Academy of Marketing Science, and recipient of both the Charles Coolidge Parlin Award and Paul Converse Award from the AMA. As a way of honouring his contributions to student mentorship, the AMA has instituted the V. Kumar Doctoral Student Mentorship Award funded by many of his former doctoral students.
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This book is a treasure trove of information for anyone wanting to understand international markets. The step-by-step approach makes complex topics easy to grasp. Highly recommended for marketing professionals!
International Marketing by Vibrant Publishers is a comprehensive guide that delves into global marketing strategies. The case studies provided excellent insights into cross-cultural marketing practices.
I found this book extremely valuable for understanding the challenges and opportunities in global markets. Its packed with practical tips and examples that are relevant for todays marketers.
A must-read for business students and marketing practitioners! The book covers essential concepts of international marketing with real-world examples that make it practical and engaging.
The book provides a clear framework for tackling the complexities of international marketing. The chapters on cultural differences and global branding were particularly enlightening.
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