+1 720-986-5272
-
SHOP
-
Self Learning Management Books
-
Test Prep Books
-
Legend In Marketing
-
Legend In Consumer Behavior
-
Legend In Strategic Marketing
RESOURCESBLOGSSPOTLIGHTS -
- Log in
Market Segmentation
Estimated delivery between July 25 and July 27.
We use cookies and similar technologies to provide the best experience on our website.
Market Segmentation
(6)
In stock - Ready to be shipped
Request Sample Book/Online Resource
Share
Understanding your customers is the key to business success, and Market Segmentation by Yoram (Jerry) Wind provides a groundbreaking approach to effectively identifying and reaching the right audience. This insightful book explores advanced segmentation strategies, blending theory with real-world applications to help businesses, marketers, and strategists refine their targeting efforts. Wind breaks down the complexities of market segmentation, covering topics such as behavioral, geographic, psychographic, and demographic segmentation. The book emphasizes data-driven decision-making, illustrating how analytics, artificial intelligence, and evolving consumer behaviors influence modern marketing strategies.
Whether you’re an entrepreneur, corporate executive, researcher, or marketing professional, Market Segmentation equips you with practical tools to maximize customer engagement, optimize resource allocation, and improve overall marketing effectiveness. With case studies and actionable frameworks, this book remains an essential resource for anyone looking to stay ahead in today’s competitive business landscape.
Pages: 432 pages
Paperback (ISBN): 9781636514055
Hardback (Color): 9781636514062
Trim Size: 6x9
Category: Business & Economics
Author: Yoram(Jerry) Wind
Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has been the Lauder Professor Emeritus and Professor of Marketing. Among his many innovations at Wharton, he founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades.
You May Also Like...
(3)
Consumer Behavior: Attitude, Intention, and Choice Behavior
(3)
Consumer Behavior: Attitude, Intention, and Choice Behavior
Recently viewed products
"Market Segmentation" is a well-researched book that explains the importance of identifying the right customer groups. The strategies discussed are especially useful for Indian businesses looking to tailor their offerings to diverse consumer segments.
This book is an excellent guide for understanding how to segment markets effectively. Yoram Wind provides clear explanations and real-world case studies that help marketers refine their targeting strategies for maximum impact. A must-read for professionals!
I appreciate how this book combines theory with practical applications. It helps marketers understand how to use data to create meaningful customer segments. The insights are applicable to both small and large businesses.
The book provides a structured approach to segmentation with clear frameworks. It is useful for companies looking to expand internationally and understand different customer bases. A great addition to any marketers library!
Market segmentation is key to business success, and this book does a fantastic job of explaining it. The examples provided make it easier to implement segmentation strategies in different markets. Highly recommended for Indian entrepreneurs!
Blog posts
Blogs on Operations and Project Management
Should You Hide the Stakeholder Map? Modern Stakeholder Engagement for Project Managers Explained
Blogs on Operations and Project Management
Is Your Team Treating Lean and Continuous Improvement Like a Toolbox?
Blogs on Operations and Project Management
How to Achieve Operational Excellence with Continuous Improvement: A Step-by-Step Guide
Blogs on Operations and Project Management
What Is Six Sigma and Why Does It Still Matter in 2026?
Blogs on Operations and Project Management
8 Types of Lean Waste (TIMWOODS) and How to Eliminate Them
Blogs on Operations and Project Management
How to Handle Stakeholder Resistance in Change Management
Blogs on Operations and Project Management
Why Do Most Lean Implementation and Continuous Improvement Efforts Fail?
Blogs on Operations and Project Management
The New Face of Operational Excellence: From Waste Reduction to Effectiveness
Contact Information
Got questions? Call us on
+1-720-986-5272
Need help with your order?
reachus@vibrantpublishers.com
Available 24/7 via whatsapp chat
+1-315-413-6418
*Test names are the registered trademarks of their respective owners, who are not affiliated with Vibrant Publishers.
© 2026,
Vibrant Publishers LLC.
