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Marketing Strategy: Firm
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Marketing Strategy: Firm
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"Marketing Strategy: Firm" by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in marketing, provides frameworks for enhancing market share, building sustainable growth, and aligning firm resources with dynamic market needs. Covering essential topics such as brand positioning, resource allocation, and consumer segmentation, this volume emphasizes the integration of analytics and decision-making to optimize marketing outcomes. With a focus on the firm’s strategic capabilities, readers gain insights into maximizing ROI, innovating in product offerings, and adapting to evolving consumer behaviors. "Marketing Strategy: Firm" is not just about following trends; it's about creating a long-term vision that drives organizational resilience and success in competitive markets. Equip yourself with strategies that are research-driven, adaptable, and deeply impactful.
Pages: 300 pages
Paperback (ISBN): 9781636513171
Hardback (Color): 9781636513188
Trim Size: 6x9
Category: Business & Economics
Author: V. Kumar
V. Kumar is Professor of Marketing, and the Goodman Academic Industry Partnership Professor at Brock University’s Goodman School of Business. Kumar joins Brock from the Tobin College of Business at St. John’s University in New York, where he started a new Master of Science in Marketing Intelligence program and engaged the faculty with co-authored publications. His work focusing on rigour — the developing of new methods — and relevance to the business world has led to the publication of more than 300 scholarly papers, 30 books, and has earned him more than 25 research and teaching excellence awards. His distinguished career has earned him many accolades, including being selected by SAGE publications as a one of eight ‘Marketing Legends,’ being inducted to the inaugural class of the United States Analytics Hall of Fame in 2019, named a Fellow of the American Marketing Association (AMA), recognized as the Cutco Vector Distinguished Marketing Educator by the Academy of Marketing Science, and recipient of both the Charles Coolidge Parlin Award and Paul Converse Award from the AMA. As a way of honouring his contributions to student mentorship, the AMA has instituted the V. Kumar Doctoral Student Mentorship Award funded by many of his former doctoral students.
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This book offers a clear roadmap for firms looking to align their marketing efforts with business goals. Excellent for students and executives alike.
This book does an exceptional job of explaining how firms can craft effective marketing strategies. A must-read for professionals in any industry.
A comprehensive guide for understanding marketing strategies at the firm level. The case studies are particularly insightful.
The detailed approach to crafting marketing strategies makes this book a valuable resource. It's informative, engaging, and practical.
The practical examples and frameworks provided in this book are invaluable for creating strategies tailored to your firm's needs. Highly recommended!
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