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Retailing: Market and Firm Level
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Retailing: Market and Firm Level
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Retailing: Market and Firm Level by V. Kumar delves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies. This insightful book offers an in-depth exploration of key retail concepts, including consumer behavior, market trends, supply chain management, and the technological disruptions shaping the future of retail.
V. Kumar, a globally recognized expert in marketing, uses real-world case studies and data-driven insights to illustrate how retail firms can leverage customer analytics, optimize pricing strategies, and build effective omnichannel approaches to stay competitive in today’s fast-evolving retail landscape. The book addresses challenges faced by retail firms of all sizes, providing practical frameworks for growth, innovation, and sustainable success.
Whether you're a retail professional, a business student, or a marketing strategist, this book equips you with the knowledge to navigate the rapidly changing world of retailing, from the market level to firm-specific considerations. Retailing: Market and Firm Level is a must-read for anyone looking to stay ahead in the competitive retail environment.
Pages: 276 pages
Paperback (ISBN): 9781636513058
Hardback (Color): 9781636513065
Trim Size: 6x9
Category: Business & Economics
Author: V. Kumar
V. Kumar is Professor of Marketing, and the Goodman Academic Industry Partnership Professor at Brock University’s Goodman School of Business. Kumar joins Brock from the Tobin College of Business at St. John’s University in New York, where he started a new Master of Science in Marketing Intelligence program and engaged the faculty with co-authored publications. His work focusing on rigour — the developing of new methods — and relevance to the business world has led to the publication of more than 300 scholarly papers, 30 books, and has earned him more than 25 research and teaching excellence awards. His distinguished career has earned him many accolades, including being selected by SAGE publications as a one of eight ‘Marketing Legends,’ being inducted to the inaugural class of the United States Analytics Hall of Fame in 2019, named a Fellow of the American Marketing Association (AMA), recognized as the Cutco Vector Distinguished Marketing Educator by the Academy of Marketing Science, and recipient of both the Charles Coolidge Parlin Award and Paul Converse Award from the AMA. As a way of honouring his contributions to student mentorship, the AMA has instituted the V. Kumar Doctoral Student Mentorship Award funded by many of his former doctoral students.
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This book provides a deep dive into retailing strategies at both market and firm levels. The insights are highly practical and easy to apply.
An excellent guide for understanding the complexities of retailing at different levels. The content is well-researched and actionable.
A must-read for anyone in retail! It covers everything from market analysis to firm-level strategies in a very structured way.
The book offers valuable case studies that give a real-world perspective on retailing strategies. A great resource for professionals.
I found this book incredibly insightful. It bridges the gap between theory and practice, making it perfect for retail managers and students.
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